Praise for The Definitive
Business Plan
“
Richard Stutely’s clear, no-nonsense writing style and his mastery of the subject,
makes this a very valuable book indeed. The relation of the material to non-profit organi-
sations definitely helped me in my role at the Chamber.’
MARTIN, F. BRECKNOCK, FORMER DIRECTOR, CANADIAN CHAMBER OF
COMMERCE OF THE PHILLIPPINES
“
Today’s constant turbulence within the economic and commercial landscapes of
Europe and Asia calls to attention the importance of effective business planning. This 3rd
edition of The Definitive Business Plan provides an in-depth and clear framework for the
understanding, development, and execution of a world-class business plan. I continue to
use The Definitive Business Plan as one of the main readings for global business seminars I
teach at the university. Moreover, as a CEO & President of a boutique consulting firm, this
book remains a trusted reference for business projects. With certainty, I can state that this
dynamic book on business planning serves as a valuable asset to both business students
and professionals at large.’
JOSEPH S. CABUAY, ASSISTANT PROFESSOR FOR INTERNATIONAL BUSINESS & GLOBAL
AFFAIRS, DIVISION OF INTERNATIONAL STUDIES, HANYANY UNIVERSITY, SEOUL, KOREA;
CEO & PRESIDENT, OMEGA GLOBAL BUSINESS CONSULTING LTD. INTERNATIONAL
TRAINING & BUSINESS DEVELOPMENT SERVICES, SEOUL, KOREA; SENIOR CONSULTANT
AND SALES PARTNER, HOLDEN INTERNATIONAL LTD. COMPETITIVE SALES STRATEGY &
POLITICAL & RELATIONSHIPS ALIGNMENT TRAINING, CHICAGO, USA
“
I have read tens of books on business plans and this has got to be the most thorough.’
PATRICIA O’SULLIVAN, INNOVATION & ENTERPRISE LECTURER, TRINITY COLLEGE,
DUBLIN, IRELAND
“
Brilliant book. I wouldn’t recommend writing a plan without it.’
DR WADE EDWARDS, MANAGING DIRECTOR, ATLHYDRO SOUTH AFRICA