THE DEFINITIVE
BUSINESS PLAN
Richard Stutely
The ultimate guide to
business planning
If you want to get beyond the basics and
produce coherent, compelling and intelligent
business plans this international bestseller
provides the tools to achieve just that. In
The Definitive Business Plan Richard Stutely
shows you how to:
• Obtain the necessary approvals and
funding
• Value a business and assess return
on investment
• Pull all this information together into
a well-written business plan
• Use the plan to run your business
efficiently and successfully
“Richard Stutely’s ability to express often
complex ideas succinctly, coupled with his
punchy, practical prose make his evident
knowledge of the subject accessible to all
readers. He is particularly insightful in his
guidance on applying sound business principles
to running non-profit groups. I heartily
recommend this book to friends in chambers
of commerce and in the charitable sector.”
Michael Whiting, Director, British Chamber of Commerce
of the Philippines and Springboard Foundation
About the author
Richard Stutely has unique insight into
strategic and operational planning on both
sides of the funding desk. He has handled
business plans on every scale – as a manager
with HM Treasury (the UK finance ministry);
a stockbroker and member of the London
Stock Exchange; and subsequently as general
manager of an international bank, where
he saw business planning from a financial
and funding perspective. More recently, as
managing director of multinational technology
companies, he has handled business planning
focused on exploiting rapid change.
Richard also runs training courses,
workshops, seminars and lectures for MBA
students and corporate audiences. He has
been interviewed by newspapers and on
radio and television around the world and he
has also written extensively for publications
such as The Economist, The Accountant and
The Banker.
Richard Stutely’s books include The Definitive
Guide to Business Finance, also published by
FT Publishing, as well as The Economist Guide
to Economic Indicators and The Economist
Numbers Guide.
THE DEFINITIVE
BUSINESS
PLAN
Richard Stutely
The fast track to intelligent planning for
executives and entrepreneurs
Third
edition
Your definitive guide to creating
a killer business plan
If you want people to part with their money, you need
a business plan that has the substance to stand up to close
examination. Whether your goal is raising start-up finance
for a new business, requesting venture funding from
a corporate parent or directing operational management,
The Definitive Business Plan will help you deliver the
information that the decision-makers are really looking for.
Now in its third edition, this highly regarded and
comprehensive book has been revised and updated
throughout to reflect the latest changes in technology,
legislation and management thinking. It is the perfect
companion for both newcomers and experienced planners.
Make sure your plan is robust enough to start, run or
revitalise any business enterprise. Ensure you know how to:
• Assess the current status of your business
• Develop strategic and operational plans
• Define vision, mission, values, core objectives
and operating objectives
• Create financial forecasts, cash flow projections
and operating budgets
Truly a practical guide to better business
planning. The book is friendly and easy
to read. An indispensable corporate tool.”
Peter N. Tan, President, Hambrecht & Quist Asia Pacific
If this book had been available 30 years
ago, life would have been a lot easier.”
Mike Brooke, Entrepreneur and Private Venture Capitalist
“
“
Third edition
Visit our website at
www.pearson-books.com
Visit our website at
www.pearson-books.com
BUSINESS
ISBN 978-0-273-76114-3
CVR_STUT_1143_03_OTH_CVR.indd 1 03/01/2012 12:15
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.