About the Author

Wallace Jackson has been writing for leading multimedia publications about his work in new media content development since the advent of Multimedia Producer Magazine more than two decades ago, when he wrote about computer processor architectures for the magazine centerfold (a removable “mini-issue” insert) distributed at SIGGRAPH. Since then, Wallace has written for several other publications about his work in interactive 3D and new media advertising campaign design, including 3D Artist, Desktop Publishers Journal, CrossMedia, AVvideo and Kiosk Magazine and has written several popular application programming books on Android development for Apress (Springer) over the past several years.

Wallace is also the CEO of Mind Taffy Design, a new media content production and digital campaign design and development agency in Northern Santa Barbara County. Mind Taffy Design has created open source technology (HTML, Java, and Android) digital new media content deliverables over the past two decades for many of the top-branded manufacturers in the world, including Sony, Samsung, IBM, Epson, Nokia, TEAC, and Mitsubishi.

Wallace received his undergraduate degree in Business Economics from the University of California at Los Angeles (UCLA) and his graduate degree in MIS Design and Implementation from the University of Southern California (USC). His post-graduate degree in Marketing Strategy is also from USC, where he also completed the Graduate Entrepreneurship Program.