5
Know the world
Therefore I say: Know the enemy and know yourself, in a hundred
battles, you will never be defeated.
When you are ignorant of the enemy but know yourself,
your chances of winning or losing are equal.
If ignorant of both your enemy and of yourself
you are sure to be defeated in every battle.
SUN TZU, THE ART OF WAR, c. 400 bc
For or against you?
The next steps
Collecting information
Understanding the world at large
Business partners
The market – what you are fighting for
The industry – what you are up against
Competitive advantages
Now write about it
Moving on
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