Foreword by Jay Conrad Levinson
Chapter 1: What Really Works? Effective Marketing Strategies
Chapter 2: Where Do You Start? The Marketing and Sales Cycle
Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal
Chapter 4: What’s Stopping You? Selecting Your Success Ingredients
Chapter 5: Here’s What to Do: Choosing from the Action Plan Menu
Chapter 6: You’re Ready … Let’s Go! Putting the System into Action
Chapter 7: Filling the Pipeline: When You Don’t Know Enough People to Contact
Chapter 8: Following Up: When You Know Plenty of People but You’re Not Contacting Them
Chapter 10: Closing Sales: When You’re Having Sales Conversations but Not Getting Sales