HOW TO USE THIS BOOK

Get Clients Now! uses a cookbook model to help you create a sales and marketing action plan. First, you will discover the Success Ingredients that are missing from your current marketing and sales activities. Then you will choose from the Action Plan Menu the specific courses of action you should take. Detailed recipes for the recommended tactics and tools are provided to help you successfully implement your plan.

You will get the most value from this book if you commit from the outset to completing the exercises as you go. Just reading the information presented here will be helpful, but where marketing is concerned, more learning is rarely enough to do the trick. You need to choose a direction, take action, and keep moving forward in order to succeed.

Once your action plan is designed, the 28-day program will put your ideas into action immediately. Many people who have used the program report improved results within just a few days. You can use the program quite successfully by yourself; or to make it even more powerful, team up with a business buddy, action group, or business coach. And you can repeat the program as often as you like to continue improving your results.

Throughout the book, you’ll find references to specific services, software, devices, or websites you might find useful. This information can change quickly as communication technology and business products continue to evolve. Keep in mind that the basic principles of marketing don’t change as quickly as technology and products do. The ideas and approaches behind the Get Clients Now! system will continue to be valid for years to come, no matter what new paths marketing or communications may take.

For additional resources on any of the topics discussed in the book, updates to the book’s content, to download copies of the Get Clients Now! worksheets, or to find a buddy, group, or coach to help you work the program, please visit the book’s companion website at www.getclientsnow.com.

C. J. Hayden, MCC

San Francisco, California

“Here is Edward Bear coming downstairs now, bump, bump, bump on the back of his head behind Christopher Robin. It is, as far as he knows, the only way of coming down stairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it.”

—A.A. MILNE, Winnie-the-Pooh