Acknowledgments

There are four souls without whose help this book could not have been written: my life partner “Friendly Dave” Herninko, who provided endless good humor, hot meals, and loving reassurance so I could keep writing; my feline companions Seabiscuit and KimChee, who leapt on my keyboard, spun my writing chair in circles, and otherwise reminded me not to take myself too seriously; and the late Laura Whitworth, coaching godmother, who gave me the original idea that led to this book.

I wish to also extend my heartfelt thanks to the following people for their generous assistance: the readers of the first and second editions, who sent me their compliments, complaints, and inspired suggestions; the coaches, consultants, and trainers who have used this system with their clients over the past seventeen years; my amazing team of supporters at Get Clients Now!—Donna Feldman, Frank Traditi, Joan Friedlander, Grace Durfee, Angee Robertson, and Annelise Zamula; Barbara McDonald of Native Design for her superb illustrations; marketing guru Jay Conrad Levinson for his early and continued encouragement; the marketing and motivation experts who contributed their words of wisdom for the sidebars in this book; literary agent Sheryl Fullerton and AMACOM editor Ellen Kadin for their ongoing support; and all the gang at Come ‘n’ Get It—you know who you are.