SHOPPING FOR SUCCESS INGREDIENTS

In the design of your Get Clients Now! program, you should have at least one, and no more than three, Success Ingredients that you plan to work on over the next twenty-eight days. You may have already thought of some missing ingredients by asking yourself why you are stuck in a particular stage of your marketing. To help you select just the right ingredients for your plan, see the Success Ingredient Shopping List in Figure 4-1.

In reviewing the shopping list, it is important that you look at only the section that applies to your chosen marketing stage. Don’t overwhelm yourself by checking out all the other options. You have already determined exactly where you need to focus right now, so stay with it. If it turns out you are ready to move into another stage later in the month—or the next time you use the program—that will be time enough to look at the other possibilities.

Some of the items on the shopping list may be unfamiliar to you. To help you decide which ingredients are the best for you, see the Success Ingredient Guide in Figure 4-2. There is much more information about these ingredients in the detailed marketing recipes in Part III of this book. However, don’t rush to go there right now. You don’t need to worry yet about the how-to’s of acquiring and employing the ingredients. All you need to do now is choose those you would like to work on first.