A
Addison-Wesley book launch, 304
AddThis service, 36
Adobe Premiere Elements, 232
Alexa ranking, 82
Alexa’s web traffic analysis, 61
Amazon.com
Amazon Associate links on your author site, adding, 266–67
Amazon Associates, signing up with, 265–66
Amazon Bestseller Campaign, 272
Amazon Book Reviews, managing, 263–65
Amazon Customer Communities, join, 268, 273
Amazon Reviews, timing your first, 287
Amazon Top Reviewers, 263, 273, 286
article bank, 182
author account, free, 256
Author Central, why use Amazon, 256–58
Author Central page, adding site updates and Twitter RSS feeds to, 259–60, 273
Author Central page, connecting your author website to, 265–67
Author Central page, create your, 258–62
Author Central page, editing book details and adding new books to, 261
Author Central page, linking your author website to, 261–62
Author Central page, maintaining your, 260–61
Author Central page, new books and biographical information, 260
Author Central page, new photos, 260
Author Central page, new videos, 261
Author Central page, up-coming events, 261
Author Page Discussions, 267–68
author platform and, 255, 257–59, 261, 263, 268–69, 271
author platform publicity plan, 324
author websites, 2
Berrett-Koehler Publishing marketing department, 255
Blogger, 265
checklist, 273
connect with your readers on your Author Page, 267–68
create Listmania Lists, 268–70
cross-link to all your online locations, 273, 324
Editorial Reviews at Trade Publications, 265
Listmania List, how to create a, 269–70
McGraw-Hill marketing department, 255
new rule, xviii
Nielsen BookScan, 258
page copy of book website, 242
Penguin marketing department, 255
point-of-sale location, 256
Search Inside the Book, join, 271
Shelfari connecting to, 292
spot reviews, 265
success spotlight: John C. Havens, 274–75
why readers flock to, 256
Widgets tab, 266
American Booksellers Association, 251
American Booksellers Book of the Year award, xxv
American Idol show, xl
American Library Association Book Trailer Awards, 220
Angelou, Maya (poet), 191
appearances. See personal appearances
article bank
Amazon lists, 182
article bank database, your own, 177
article format, simple short prose, 183
article rights, brief guide to, 175
article writing, advantage of, 173–75
ArticleDashboard.com, 185
articles, choosing topics for original, 175–76
articles, generating content for, 179–80
ArticlesBase.com, 185
article-writing strategy, 177–79
author brand, 172, 174–75, 178
blogger connections to LinkedIn and Google+, 181
blogging, guest, 181
blogs: first stop for publishing articles, 181
book reviews, opportunities for, 175
byline, always include your, 178, 183
byline, need to get your first, 184–85
checklist, 187
content for different audiences, spinning off, 180
“content is king” on Web 2.0, 173
cross-marketing, 174
duplication, a word about, 181
eHow and other demand media sites, 185–86
EzineArticles.com, 185
GoArticles.com, 185
Google Alert, sign up, 172
Google+ and LinkedIn, blogger connections to, 181
Google+ Profile, 174
Grammarly.com, 187
Guest blogging, 181
Helium, 184
Huffington Post, 28, 182, 184, 233
interactivity between writer and audience via comments, 179
journal publishing on the Web, 3
key words, 178
lists, 178
multiple exposure, 174
new rule, xviii
original content, reprinting, 179
original content, repurposing, 179–80
page rank, higher search engine, 174
PRLeads.com, 187
publications seeking content, 182–86
Slate and Salon, 182
Studios.com, 186
success spotlight: Bob LeVitus, 188–89
titles and subheadings, catchy, 179
tone, casual, 179
web article style, best practices for, 178–79
Web readers scan articles, 178
web traffic, long-term, 171
web traffic, short-term, 171
words, fewer, 179
The Writer magazine, 182
Writer’s Market, 182
ArticleDashboard.com, 185
ArticlesBase.com, 185
Atwood, Margaret (best-selling author), 59, 315
Auden, W. H., 1
audio, radio and podcasts
author website, posting podcast episodes to your, 207
author website, record a sound clip for your, 193–95
author website, upload your file to your, 194–95
BlogTalkRadio (BTR), going live on, 205
BlogTalkRadio (BTR), live podcast radio at, 202
BlogTalkRadio (BTR), making a test show, 204–5
BlogTalkRadio (BTR), using, 204
BlogTalkRadio (BTR) support forum, 202
checklist, 211
Dashboard page, 206
first recording, planning your, 193–94
Help A Reporter Out (HARO), 202
interviewed, practice being, 198
iTunes, getting your podcast on, 208–9
iTunes Store podcasts, 200–201
National Public Radio (NPR), 199–200
new rule, xviii
npr.org and First Reads, 194
podcast directories, 202
podcast guests, finding, 203–4
podcast hosts, linking up with, 202–3
podcast interview opportunities, finding online, 200–203
podcast into the directories, getting your, 208–9
podcast logo, how to use your book cover as your, 210–11
podcasts, pre-recorded, 201
radio shows, finding other national, 200
radio station (podcast), making your own online, 203–7
radio stations, pitching to larger, 199–200
radio.about.com, 200
RadioGuestList.com, 202
record with free software, 194
Rockument audio channel, 209
Sound Reporting: The NPR Guide to Audio Journalism and Production, 199
Spreaker.com test broadcast, making, 206
Spreaker.com, going live on, 206–7
Spreaker.com to create and broadcast your show, using, 205–6
success spotlight: Thom Hartmann, 192, 212–13
talk shows, pitching local, 195–99
voice, getting used to your, 192
voice-over-Internet (VOIP), 204
YouTube, 206
audio readings of books, 284
audio tours, 316
AudioMicro.com, 222
author brand
article bank, 172, 174–75, 178
LinkedIn, 132, 134–35, 140, 148, 322
personal appearances, 155
author platform
Amazon.com and, 255, 257–59, 261, 263, 268–69, 271
audience, contact your interactive, 284
audio clips, radio or podcast interviews enhance your, 211
audio MP3 file on, 194
Bob LeVitus’s advice on, 189
book proposal and your, 238–39
book reviews and, 278, 281, 284, 298
book website Press Room page, 246
build your, xlvi
David Busch’s advice on, 301
Google and the best content on your, 246
launch party and, 309, 312–13, 318
radio programs, booking, 197
reviews incorporated Into your, 298
Tom Hartmann’s advice on, 213
Twitter, 62
video posting on Twitter, your Facebook author Page, LinkedIn, and Google+, 227
videos and, 217–18, 226–27, 233
YouTube and Vimeo connected to your, 234
author platform publicity plan
Step 1: your author website: home central, 321
Step 2: blog, 321
Step 4: Google, 322
Step 5: Facebook, 322
Step 7: personal appearances, 323
Step 8: article bank, repurposing content, 323
Step 9: audio, 323
Step 10: video, 324
Step 11: book website, 324
Step 12: Amazon’s Author Toolbox, 324
Step 13: reviews, 325
Step 14: launch: book parties and virtual tours, 325
Authorship
book website, 248
community, 101
Google+, 83, 85–86, 90, 98–99, 101, 106, 248, 322
author website. See also book website; website(s)
about the author/praise page, 9–10
about your books, 10
audience building with a regular newsletter, 19–20
author photo, 5
author website, creating your, 7–10
author website, why it is a must, 2–3
author website pages, plan essential, 8
author website strategy, plan your, 3–7
author websites, review other, 7
bandwidth, 12
blog home, 3
blog page, 9
Blogger, 21
book cover photo, 9
brand tagline, 5
cascading style sheets (CSS), 18
checklist, 26
competition, carefully note your, 7–8
consolidation, 3
contact info, 9
control, 3
design theme, choosing a, 18–19
disk space, 12
domain name, register your, 11
domain name, select and register a, 10–11
dynamic content, 23
events page, 9
findability, 3
Gmail, 25
Google account, 25
Google Analytics for WordPress plugin, 25
greeting, 8
growth capability, 3
Internet service provider (ISP), 12
Jetpack plugin (WordPress), 25, 50
keywords, tags and measure results, 24–25
landing-page site strategy, 26
list site pages and create a tab for each, 26
mailing list creation, 3
mass e-mail services, 20
model site and customize, finding a, 7
navigation tabs, 9
new rule, xvii
persona, online and live, 5
photo, your, 8
PHP scripting language, 13
reader’s email address, 19
self-introduction, plan your website, 5–6
site landing page, plan your, 6
social buttons, adding, 19
social networking buttons, 9
success spotlight: David Meerman Scott, 27–28
tabs and component parts of each page, 6
tagline, one-line, 8
third-party software support, 12–13
website content, best practices for, 22–26
widgets and more plugins, adding, 21–22
WordPress, 13
WordPress, create your author site with, 10–19
WordPress, uploading files, 15–16
WordPress design theme for mobile web, optimize your, 20–21
WordPress site, install your, 13–18
WPTouch plugin, 21
Yoast WordPress SEO plugin, 24
author website count, 3
B
BarnesandNoble.com, 251
Batterson, Mark, 171
BenBella, 251
author websites, 1
book websites, 244
Berrett-Koehler Publishing marketing department, 255
Bezos, Jeff (Amazon.com), 255–56
blog
about page, creating your, 41
advertise your blog when you email, 50
blog reviews, get, 51
blogger community, join a, 47
Blogger’s Code of Conduct, 48
blogging is essential, 32
Blogjet (Windows), 49
checklist, 55
collective, 35
colors, 42
columns, 42
comment boxes, 44
comment on others’ blogs, 51
comments on blog posts, getting, 46–49
content, your blog is about more than, 30–32
copyright notice, 45
Creative Commons (CC) license for content, 45
date of post, 43
email/newsletter lists, 54
Facebook link, 54
Google account, 38
Google+ link, 54
Google+ page, 38
guest blog, 51
headline, strong, 43
hosted blog, start with, 37–40
link your blog to other blogs, 50
LinkedIn link, 54
links, 44
MarsEdit (Mac), 49
measure your blog results, 51–53
model blogs, 41
naming your blog, 40
new rule, xvii
online sharing with your blog, encourage, 36–37
permalinks, 44
permissions policy, 45
promotion strategies, author blog, 50–51
Q&A blog, 35
as question & answer forum, 35
RSS feed on your blog site, 51
search engine terms report, 53
Send Pings, use, 51
shortcuts, 49
social sharing buttons, 50
social sites, link your blog to your, 54
statistics on your dashboard, 51
success spotlight: Andy Rathbone, 56–57
template, choosing a, 42
text, blog post, 43
theme, choosing a, 42
top posts and pages lists, 53
tours, 317
traffic, 12
trolls, regarding, 48
Twitter link, 54
web address, defining your, 40–41
WordPress post types, 49
WordPress statistics categories, 52
WordPress.com/stats, 51
YouTube, 38
YouTube channel link, 38
Blogger
about, 21, 37–40, 47, 82, 84–85, 87, 105, 293
Amazon.com, 265
author website, 21
book reviews, 293
Google, Google+, 82, 84–85, 87, 105
Blogger’s Code of Conduct, 48
bloggers who interview authors, 317
Bloggers.com, 47
blogging
guest, 181
is essential, 32
Blogging to Drive Business (Butow and Bollwitt), 36
Blogjet (Windows), 49
Blogster blogs, 30
BlogTalkRadio (BTR). See also radio
BlogTalkRadio.com, 202
going live on, 205
live podcast radio at, 202
support forum, 202
using, 204
Blue Mountain Cards, 308
BNI. See Business Networking International (BNI)
Bolles, Richard Nelson, 109–10
book club groups, 158
Book Expo America, 303
book launch party. See also launch parties and virtual tours; virtual book launch
Addison-Wesley book launch, 304
advantages of holding your, 304–5
format, simple one-hour, 308–9
Microsoft Press book launch, 303–4
new rule, xix
steps to prepare your live, 307–8
book postcards, 2
book review(s)
Amazon Reviews, timing your first, 287
Amazon Top Reviewers, 286
audio readings of books, 284
author platform and, 278, 281, 284, 298
author platform audience, contact your interactive, 284
avoid fake, 283
best practices for getting, 282–87
Blogger, 293
book review sites, online, 287–298
checklist, 299
customers, staff, clients, contact, 285
forums/colleagues/subject matter experts, contact, 285–86
free copies of books, publishers send out, 283
Goodreads, 287
Goodreads, adding images and videos, 289–90
Goodreads, connecting with Facebook, 290
Goodreads, connecting with your website and blog, 290
Goodreads, participating in groups, 291
Goodreads author dashboard, 288–89
Goodreads author program, signing up for, 288
groups, professional organizations, and schools, contact, 284–85
how to ensure reviews: build your audience in advance, 280–82
incorporated Into your Author Platform, 298
LibraryThing, 294
LibraryThing, becoming an author with, 294
LibraryThing, connecting with your website and other networks, 294–95
LibraryThing, groups on, 295
LibraryThing Early Reviewers program, 295–96
LibraryThing giveaways, 295–96
New York Times Book Review, 283
Prentice-Hall, on-campus sales representative, 280
reciprocal, 281
Red Room, 296
Red Room, becoming an author with, 296
Red Room, completing your profile with, 296–97
Red Room, connect with Facebook and Twitter, 297
Red Room, connect with your website and blog, 297
Red Room, create and manage content on, 297
review others’ books, 298
reviewer for your book, contact everyone who is a potential, 284–86
reviewers, free copies to potential, 299
Shelfari, 292
Shelfari, connecting to Amazon, 292
Shelfari, connecting with your website and other networks, 293
Shelfari, participating in groups and other community activities, 293–94
Shelfari Most Active Groups tab, 293
strategy for managing negative, 282
success spotlight: David Busch, 300–301
talk about your book, motivating readers to, 281–82
why they are critical, 279
book sales, jump start, 305
book signing “bag stuffers,” xxvii
book trailer
Awards, 220
format, simple interview, 219–20
“How to Create a Viral Book Trailer,” 223
Top Book Trailers list, 220
Tumblr for Book Trailers, 220
uploading for free, 30 places, 231
BookTV, 158
book website. See also author website; website(s)
about page, 246
affiliate program, what is it?, 252
Amazon, 251
Amazon page copy, include, 242
BarnesandNoble.com, 251
BenBella, 251
BenBella and book websites, 244
book clubs, booksellers, and your book site, 241–43
book sales, on-line, 241
book summary for booksellers, 241
book website for Timothy Keiningham and Lerzan Aksoy, 243
booksellers, linking to, 251
checklist, 252
coming soon page, 246
content, best practices for creating, 247
Google Authorship, 248
IndieBound.org, 251
landing page, 245
media coverage, including 249
model book site, choosing a, 243–44
new rule, xviii
online book sales, 241
online kiosk for selling, 252
publisher, think like a, 238–39
reader’s experience, categorize the, 242
recommended sites, 250
reviews page, 246
search results with incoming links, improving your, 248
speaking availability, indicate, 242–43
success spotlight: Tee Morris, 253–54
web interactivity to grow your audience, 244
website for each book, create a, 239–41
WordPress, create your book site in, 248–49
YouTube, 249
Boyd, Barbara, 312
BTR. See BlogTalkRadio (BTR)
BurningWell.org, 221
Business Networking International (BNI), 158
byline
need to get your first, 184–85
C
Canfield, Jack (author), xxv–xxxiii, 180
cascading style sheets (CSS), 18
ccMixter.org, 222
The Celebrity Address Book, xxviii
Cengage Learning, 280
Chabon, Michael, 315
checklist
Amazon.com, 273
article bank, 187
audio, radio and podcasts, 211
author website, 26
blog, 55
book reviews, 299
book website, 252
Facebook, 127
Google, Google+, 106
launch parties and virtual tours, 318
LinkedIn, 148
personal appearances, 168
Twitter, 77
videos, book trailers, YouTube, 234
Cheever, John, 1
Chen, Steven (YouTube), 215
Chicken Soup book series, xxv
Chicken Soup for the Preteen Soul (Canfield), xxxii
Chicken Soup for the Soul (Canfield), xxvii, xxviii, xxix, xxx, xxxii, xxxiii, 180
Chicken Soup for the Unsinkable Soul (Canfield), xxx, xxxi
A Christmas Carol (Dickens), 109
The Circle Maker (Batterson), 171
Cisco survey (2012), xli
contact forms, 21
copyright notice, 45
Corel VideoStudio Pro X6, 232
Courtney, Bryce, xxxi
Covey Book Trailer Awards, 220
Creative Commons (CC) license, 45, 222
C-SPAN2, 158
CSS. See cascading style sheets (CSS)
CyberLink, 232
D
Dabble, 166
DeMuth, Mary, 42
Dennis, Felix, 1
Dickens, Charles, 109
Directory of Association Meeting Planners, 158
DNS. See domain name system (DNS)
Do Share (on Google Chrome browser), 98
domain name system (DNS), 10
Dubner, Stephen, xxxix
E
Editorial Reviews at Trade Publications, 265
Elad, Joel, 134
Elements of Style (Strunk and White), 109
EscapePod podcast, 314
Evans, Bill, 199
event calendars, 21
EzineArticles.com, 185
F
audience dialogue builds community, 112
audience reach, 111
author brand presence on personal page, 110
author page, adding profile picture and description to your, 114–15
author page, buying ads for your, 116–17
author page, setting up your, 114
average user checks their profile 14
times per day, 110
best practices, 122
blog, embedding Facebook posts in your, 122
book page, postings on, 117–18
book page, setting up your, 117
book page connections, 120
book page description, 118
book page photo and banner, 117
book review(s), 297
checklist, 127
content added to your author page, 115–16
Craig Johnston’s book suite, 126
direct advertising, 112
Events, 315
Get More Likes heading, 116
Group, joining, 123
Group, running a, 125
Group, sharing with your, 124
groups increase the audience, 111
Landing page content, 119
Like button, 119
newsletter, Opt-in signup button, 119
page for your book with Likes and comments, 110–11
personal page, always Like from your, 123
personal vs. professional (author) pages, 112–13
Press/Media Kit tab, 119
search engine optimization (SEO), 111
social proof of audience, 111
success spotlight: Kellyann Petrucci, 128–29
website/blog, driving audience to, 112
“Welcome” Landing Page tab, 119
why Facebook is necessary for authors, 111–12
The Family Food Allergy Book (Schwartz), 186
Feiler, Jesse, 113
file transfer, 2
FileZilla, 15
Flickr, 223
The 4-Hour Chef (Ferris), 220–21
free copies of books, publishers send out, 283
Freesound.org, 222
French, Nigel, 161
G
Gaiman, Neil, 315
Gallo, Carmine (Forbes), 151
Gandhi, Mahatma, 191
GIMP, 89
Gladstone, William (Waterside Productions), 219–20
Gladwell, Malcolm, xxxix
Gmail
author website, 25
Google+, 85
LinkedIn, 138
Twitter, 67
GoArticles.com, 185
Goodreads
adding images and videos, 289–90
author program, signing up for, 288
connecting with Facebook, 290
connecting with your website and blog, 290
participating in groups, 291
widgets, 290
AdSense, 38
AdWords, 105
Alexa ranking, 82
Analytics, 25, 55, 105, 228, 321
anonymity vs. privacy, 84
Apple App Store, 103
Authorship community, 101
basic information, 88
Calendar, 85
checklist, 106
circle people in Google+, 90–91
circles, someone adds you to their, 93
“circles” of people in your life, 84
comment on others’ posts, 96
consistency, check for, 87
contact information, 88
Do Share (on Google Chrome browser), 98
education, 88
Facebook and Twitter posts, duplicate, 98, 106
Gmail, 85
Google Author Rank, 99
Google Authorship, 83, 85–86, 90, 98–101, 106, 322
Google Authorship, content connected through, 98–101
Google Communities, 106
Google Play, 103
Google Plus Link box, 100
Hangouts app, 103
hashtags, 97
HootSuite, 98
introduction/bragging rights, 88
Jetpack plugin (WordPress), 89, 99, 106
links, 88
mobile app for Google+, 103
new rule, xvii
photo, your profile, 87
places, 88
plan, use your, 87
plus one(+1) post or comment, 96
posting on Google+, strategy for, 97
posts on Google+, automate your, 98
profile and cover photos, add your, 88–89
reading and posting tools, 101–2
Recommended for You tab, 94
Ripples, 102
Search, 102
search engine optimization (SEO) techniques, 86
share others’ posts, 96
show approval: three levels of enthusiasm, 95
social media brand identity, 81
“social search engine,” 101
Structured Data Testing Tool box, 100
success spotlight: Dave Taylor, 107–8
tagline, develop a, 87
website domain and email to match it, 98–99
work/occupation, 88
your blog and social identity, keeping control of, 83–84
Google+
Account to your website, connecting your, 105–6
authorship, 85
author website, link, 89
best practices for interacting on, 95–97
Navigation menu, 102
Profile, 83, 85–86, 89–90, 98, 106
Google account
author website, 25
blog, 38
Google Books page for Dr. Zhi Gang Sha, 104
Google+ For Dummies (Stay), 85
Google News page, 85
Google+ Profile, 83, 85–86, 89–90, 98, 106
article bank, 174
GoToMeeting (web-conferencing service), 165
Goyer, Tricia, 42
Grammarly.com, 187
Greninger, Richard (videographer), 220
Grossman, Lev, 29
Guardian, 278
H
The Handmaid’s Tale (Atwood), 315
Help A Reporter Out (HARO), 202
Hoffman, Reid (LinkedIn), 131–32
HootSuite
Google+, 98
launch parties and virtual tours, 316
LinkedIn, 133
Houston, Jean, 53
“How to Create a Viral Book Trailer,” 223
How to Do Everything: Facebook Applications (Feiler), 113
How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities on the World’s #1 Business Networking Site (Butow and Taylor), 134, 144
Huffington Post, 28, 182, 184, 233
Hurley, Chad (YouTube), 215
I
iChatAV, 315
images sites, royalty-free, 221
Incompetech, 221
IndieBound.org, 251
Instagram, 316
instant messaging, 2
in-store promotional book signings, xxvi, 1
Internet TV, 231
iSight, 315
iStockPhoto, 221
iTunes
app, 201
getting your podcast on, 208–9
J
Jamendo Pro, 222
Jetpack plugin (WordPress)
Just Kids (Smith), 277
K
Keillor, Garrison, 199
Killer Presentations with Your iPad: How to Engage Your Audience and Win More Business with the World’s Greatest Gadget (Anthony), 167, 312
King, Stephen, 161
King Jr., Martin Luther, 191
Knaster, Scott (Google), 81, 83, 97
L
Lamott, Anne, 1
launch parties and virtual tours
Addison-Wesley book launch, 304
Audio Tours, 316
author platform and, 309, 312–13, 318
blog tours, 317
bloggers who interview authors, 317
BlogTalkRadio, 316
Blue Mountain Cards, 308
book sales, jump start, 305
checklist, 318
EscapePod podcast, 314
Facebook Events, 315
Google+ Events and Hangouts, 315
HootSuite, 316
Instagram, 316
LinkedIn Group, 315
Lively Words, 316
Microsoft Press book launch, 303–4
mini books, 316
National Public Radio podcast, 314
New Yorker podcast, 314
NY Times Book Review Podcast, 314
Pinterest, 316
podcasts, literary, 314
Reddit, 316
Selected Shorts podcast, 314
Splash, using, 306
Twitter chat, 316
virtual book launch, strategy for, 311–12
virtual tour stops, 315
Writers Out Loud, 316
LBN. See Local Business Network (LBN)
Leary, Brent, 62
Levitt, Steven, xxxix
LibraryThing
becoming an author with, 294
Early Reviewers program, 295–96
groups on, 295
website and other networks, connecting with your, 294–95
about, 131
advanced people search, 139
Advertise, 146
All Publishers list, 144
article bank and, 181
author brand, 132, 134–35, 140, 148, 322
author platform, 227
author platform publicity plan, 322–23
author profile, creating and optimizing your, 134–37
best practices for networking, 146–47
blog link, 54
book announcements, post your, 133
Business Services, 146
checklist, 148
company profile page, create, 142
connections, how to increase LinkedIn, 137–42
contact information, 137
definition of, 132
“endorsements,” collect public, 134
experience, 136
finding people on LinkedIn, 138–39
Gmail, 138
Group and launch parties, 315
Group to discuss your book, create, 144
groups, about, 133
headline, 135
HootSuite, 133
Influencer Posts, 143
InMail (internal mail system), 142, 147
LinkedIn Today, 143
name, 135
new rule, xviii
organizations and businesses, connect to, 133
photo, 135
Premium Accounts, benefits of, 147–48
profile, getting started, 135–37
profile, updating your, 142
Profile Organizer, 147
projects, 137
Pulse news feed, 143
recommendations, ask for, 145
recommendations, share public, 134
search, unlimited advanced, 147
“Six Degrees of Separation,” 132
social authority, 132, 134, 137
status reports, 144
success spotlight: Ed Tittel, 149–50
top influencer, are you a, 141
updates, control your, 133
web searches, rank higher on, 133
Who’s Viewed Your Profile, access full list of, 147–48
YouTube and, 136, 216, 227, 231
LinkedIn For Dummies (Elad), 134
Lions Club, 158
LiveJournal, 30
Lively Words, 316
Local Business Network (LBN), 158
LongPen, 315
Looper, Kyle (John Wiley editor), 60
M
MarsEdit (Mac), 49
mass e-mail services, 20
McDaniel, Aaron, 166
McGraw-Hill marketing department, 255
Microsoft Press book launch, 303–4
mini books, 316
Moby Awards—Best and Worst Book Trailers, 220
MorgueFile, 221
Morris, Tee, 35
MOV format (Mac), 225
Movie Maker, 223
multilevel marketing companies, xxvi
music downloads, 29
My Blog Guest, 51
MySpace, 110
N
National Book Award, 277
The National & Professional Trade Association Directory, 158
National Public Radio (NPR), 199–200
podcasts, 314
national radio shows, 200, 211, 278, 323
The New Digital Age: Reshaping the Future of People, Nations, and Business (Schmidt), 81
New Rules by chapter number, xvii–xviii
Amazon.com, 255
articles, 171
audio, radio, and podcasts, 191
author website, 1
book launch, 303
book reviews, 277
book website, 237
blogs, 29
Facebook, 109
Google, 81
LinkedIn, 131
personal appearances, 151
Twitter, 59
video, 215
New York Times, 278
New York Times Book Review, 283
podcast, 314
New Yorker podcast, 314
news releases, 1
The NeXT Book, 8
Nielsen, Jakob, 23
Nielsen BookScan, 258
NPR. See National Public Radio (NPR)
O
On Writing: A Memoir of the Craft (King), 161
online book sales, 241
online kiosk for selling, 252. See also book website
OpenClipArt, 221
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (Odden), 29
P
Paintshop Pro, 89
Penguin marketing department, 255
permissions policy, 45
Person of the Year Award, 29
personal appearances
American Library Association, 158
author brand, 155
best practices for teaching and training, 159–61
booktelevision.com, 158
checklist, 168
Dabble, 166
FreshFiction.com, 158
Google Hangouts, 159
GoToMeeting, 165
live personal appearances, advantages of, 155–56
new rule, xviii
online “events,” 159
presentation, after, 162
presentation, before, 161
presentation, during, 161
short talk vs. long speech, 152–54
Skillshare, 168
social authority, 153
speakers bureau listing, 166
speaking, online or in person, 157–58
speaking practice, 162
speaking strategy, live, 167–68
speech format, simple author short, 167–68
success spotlight: Jay Elliot, 169–70
teaching, online or in person, 157
teaching, types of live, 165–67
teaching and training, online, 163–65
teaching and training strategy, 162
TED talks, 152
TV and Internet interview opportunities, 158–59
TV interviews, 158
UStream videos, 164
YouTube, 151
Petersel, Brett, 65
photo editors, 89
Photoshop, 89
PHP scripting language, 13
Pinterest, 316
plugins, WordPress, 21–22, 100, 160
podcast(s)
Barnes and Noble, 233
BlogTalkRadio (BTR), 202
directories, 202
directories, getting your podcast into the, 208–9
EscapePod, 314
interview opportunities, finding online, 200–203
iTunes, getting your podcast on, 208–9
literary, 314
logo, how to use your book cover as your, 210–11
National Public Radio, 314
New Yorker, 314
NY Times Book Review, 314
pre-recorded, 201
ReadingRockets, 233
Selected Shorts podcast, 314
The Power of One (Courtney), xxxi
PowerDirector, 232
A Prairie Home Companion (Keillor), 198
Prentice-Hall, on-campus sales representative, 280
The Presentation Secrets of Steve Jobs (Gallo), 151–52
presentations. See personal appearances
PRLeads.com, 187
publisher websites, 1
Q
Q&A blog, 35
R
radio. See also audio, radio and podcasts; BlogTalkRadio (BTR)
National Public Radio (NPR), 199–200
national radio shows, 200, 211, 278, 323
RadioGuestList.com, 202
stations, non-Internet, 192
Stitcher Radio, 202
radio.about.com, 200
RadioGuestList.com, 202
Rakuten LinkShare, 251
reading resources
articles, 320
audio and video, 320
blogs, 319
personal appearances, 320
websites, author and book, 319
Red Room
about, 296
becoming an author with, 296
completing your profile with, 296–97
connect with Facebook and Twitter, 297
connect with your website and blog, 297
create and manage content on, 297
Reddit, 316
reviewer(s)
free copies to potential, 299
reviews
author platform, incorporated Into your, 298
avoid fake, 283
best practices for getting, 282–87
managing negative, 282
new rule, xix
others’ books, 298
reciprocal, 281
why they are critical, 279
Rice, Anne, 1
Roach, Mary, 154
Robbins, Bob, 180
Rohlander, David, 230
Rotary, 158
RSS feed (Really Simple Syndication), 51, 259–60, 273
Russell, Bertrand (philosopher), 303
S
Schindler, Esther, 65
Schmidt, Eric (Google), 81
Schwartz, Mireille, 186
search engine optimization (SEO), xlii, 21, 35, 86, 111
Search Inside the Book, 271
Selected Shorts podcast, 314
self-publishing, xlii, 109, 172, 217, 238, 273
SEO. See search engine optimization (SEO)
SEO keyword tags, 43
Sha, Dr. Zhi Gang, 104
Shaw, Eva, 171
Shelfari
about, 292
Amazon, connecting to, 292
groups and other community activities, participating in, 293–94
Most Active Groups tab, 293
website and other networks, connecting with your, 293
“Six Degrees of Separation,” 132
Skillshare, 168
Slate and Salon, 182
Smith, Patti, 277
social authority
personal appearances, 153
social media network, 2
Soul Print (Batterson), 171
Sound Reporting: The NPR Guide to Audio Journalism and Production, 199
SoundCloud.com, 222
Southern California Book Publicists Award, xxv
spam fighters, 21
speakers bureau listing, 166
speaking
practice, 162
speech format, simple author short, 167–68
Splash, using, 306
Spreaker.com
to create and broadcast your show, using, 205–6
test broadcast, making a, 206
Stay, Jesse, 85
Stewart, Roger, 278
Studios.com, 186
success spotlight
T
Taylor, Dave, 35, 86, 99, 107–8
teaching
online or in person, 157
training and, strategy, 162
Tech News Today to iPad Today to Ham Nation, 231
TED talks, 152
third-party software support, 12–13
Toastmasters International, 158, 162
Top Book Trailers list, 220
top-selling books, authors, 60, 171, 242, 269
Trade associations, 158
Trade shows, 158
traffic surge, 12
Triberr.com, 47
TurboTax, 60
Tweetmeme plugin, 36
The Twelve (Gladstone), 219–20
alerts, 69
appreciation, 70
author platform, other parts of your, 62
best practices, 63
blog link, 54
book review(s), 297
brainstorming, 70
build up buzz, 63
chat, 316
chat and launch parties and virtual tours, 316
chats, hosting and organizing, 75–77
checklist, 77
complementing others, 63
conversations, Twitter handle to start, 74
defined, 64
direct messages, sending, 74
Discover, 72
Find Friends, 72
first tweet, before sending your, 65–66
Gmail, 67
handle, choosing your, 66
helping others, 70
how to tweets, 70
‘influencer,’ 60
links, 70
live tweets, 70
new fans, connecting with, 63
new rule, xvii
140-character limit, 67
posts, plan, write and automate, 68–69
posts automated with HootSuite, 70–71
profile page, customize your, 67–68
requests for help, 70
sharing resources, 70
on smartphone, 67
success spotlight: Susie Cox, 78–79
URL-shortening for long tweets, 74
why it is important, 62
Wonk.com for analytics, 71
YouTube, 65
U
uniform resource locator (URL), 10, 40
UStream videos, 164
V
video, book trailers. See also Vimeo; YouTube; book trailer
Barnes & Noble video page, 233
Berrett-Koehler Author Videos, 233
book trailer, making a, 219–25
book trailer format, simple interview, 219–20
book trailer uploading for free, 30
places, 231
Book TV on C-SPAN2, 233
checklist, 234
Cisco survey (2013), 215
The Colbert Report, 232
Comscore (2010), 215
The Daily Show with Jon Stewart, 232
David Rohlander, 230
editing, 225
editing software, 232
embedding site information, 227–28
Google+ profile page and YouTube, 226
graphics, collect the right, 221
Huffington Post Book Videos, 233
images sites, royalty-free, 221
iMovie, importing sound and images to, 224
Internet Retailer (2010), 215
Internet TV, 231
interviews, self-made, 233
media types that fit your book, prepare, 221–22
models, finding, 219
movie maker, importing sound and images to, 223
music, select the right, 221–22
new rule, xviii
Oprah’s Book Club Videos, 233
Penguin video page, 233
posting, 233
posting on Twitter, your Facebook author Page, LinkedIn, and Google+, 227
Reading Rockets video page, 233
Scholastic Video Page, 233
sharing sites for authors, 233
software, choosing your, 223
“storyboard” on paper, make a simple, 220–24
success spotlight: Dr. Brian Alman, 235–36
tagging, 226
This Week in Tech (TwiT), 231
TV show interviews, local, 232
video as part of your platform, reasons to make, 217–18
web camera, record video clips of yourself with your, 224–25
Windows Media Video (WMV), 225
Workman Author Videos, 233
Vimeo. See also videos, book trailers
account, setting up your, 229
Book Trailers and Author Interviews group, 231
uploading your videos to, 228–31
videos, linking your, 231
virtual book launch. See also book launch party; launch parties and virtual tours
tour, advantages of, 311
tour, steps to creating your, 312–14
virtual book signings, 315
virtual tour(s), 315. See also launch parties and virtual tours
voice-over-Internet (VOIP), 204
W
Waging Heavy Peace (Young), 277
Waterside Productions
build your author platform, xlvi
how this book is organized, xliii–xlv
it takes an audience, xxxix–xl
new rules apply to all authors, xlii
our author clients and publishing partners, xxxvii–xxxviii
our unique agency at, xxxvi–xxxvii
our unique experience and value to authors, xxxv–xxxvi
take the “acid test,” xlv–xlvi
this book propels you forward, xl–xlii
Waterside Conferences, xxxvii
Waterside website, xxxvii
why are there 14 steps?, xliii
why this book was written, xxxv
website(s). See also author website; book website
Amazon.com, 2
ArticleDashboard.com, 185
ArticlesBase.com, 185
AudioMicro.com, 222
BarnesandNoble.com, 251
benbellabooks.com, 251
bestbooktrailers.tumblr.com, 220
Bloggers.com, 47
BlogTalkRadio.com, 202
bluemountain.com, 308
booktv.org, 158
BuildAuthorPlatform.com, xlvi
buildyourauthorplatform.com, 22
ccMixter.org, 222
EzineArticles.com, 185
filezilla-project.org, 14
fourhourworkweek.com/blog, 223
freakonomics.com, xxxix
Freesound.org, 222
gladwell.com, xxxix
GoArticles.com, 185
Grammarly.com, 187
hootsuite.com, 70
IndieBound.org, 251
Jamendo Pro, 222
jelenpub.com, 327
Justin.tv, 164
Livestream.com, 164
mailchimp.com, 20
maryroach.net, 154
myblogguest.com, 51
PRLeads.com, 187
radio.about.com, 200
RadioGuestList.com, 202
skillshare.com, 167
SoundCloud.com, 222
Splashthat.com, 306
Studios.com, 186
susiecox.com, 78
teach.dabble.co, 166
thenewcoveyawards.blogspot.com, 220
Triberr.com, 47
twit.tv, 231
Ustream.com, 164
WordPress.org sites, 39
WritersMarket.com, 182
Weebly blogs, 30
Wells, H. G., 191
What Color Is Your Parachute? (Bolles), 109–10
“What inspired you to write this book” trailer, 220
widgets
Associates Central, 266
Goodreads, 290
Windows Media Video (WMV), 225
Wojcicki, Susan (Google), 237
Wonk.com, 71
word of mouth, xlii
WordPress 24-Hour Trainer (Plumley), 21
WordPress-based websites, 13
WordPress.com
about, 13
Akismet (comment-spam fighter) plugin, 22
blog post types, 49
blog statistics categories, 52
blogs, 30
book website, adding a navigation menu, 250–51
book website, creating your, 248–49
book website, how to create your press room and other pages, 248–49
create your author site with, 10–19
design theme for mobile web, optimize your, 20–21
Google Analytics for WordPress plugin, 25
Jetpack plugin, 25, 50, 89, 106
Sharing Buttons option, 50
statistics categories, 52
Touch plugin, 21
WordPress.com/stats, 51
Yoast WordPress SEO plugin, 24
YouTube Subscribe Widget plugin for WordPress, 227
WordPress.org sites, 39
WPEngine, 13
The Writer magazine, 182
Writer’s Market, 182
Writers Out Loud, 316
writing and publishing conferences, 158
Y
Yoast WordPress SEO plugin, 24
Young, Neil, 277
The Young Professional’s Guide to the Working World (McDaniel), 166
YouTube. See also videos, book trailers
audio, 206
author platform and, 234
blog, 38
book website, 249
Channel, creating your own connected, 226–27
channel link, 38
Google+ profile page and, 226
launch parties and virtual tours, 313, 315
LinkedIn and, 136, 216, 227, 231
personal appearances, 151
Subscribe Widget plugin for WordPress, 227
top videos, 217
Twitter, 65
uploading your videos to, 227
Z
Zuckerberg, Mark (Facebook), 109
Don’t Be Anonymous
Join Carole Jelen, with Mike McCallister, and special guests
Platform for Authors Webinars
Sign up at jelenpub.com
- Learn author platform essentials now that new rules have changed publisher, author, and audience perspectives.
- What are these new requirements for visibility and how do you use them to widen your audience?
- This series of webinars gives answers to your biggest questions, offering strategies and hands-on techniques to create your complete author platform.
Part of Authors Opt-In Program.