Best practices for business contexts

This is the meatiest part of the report created for a predictive modeling project. Some users of the report will navigate directly to this section as they are primarily interested in the overall effect of the project. Thus, it is imperative to mention the highlights and most important findings of the project in this section. This is different from reporting the statistics, which is in a way the raw output of the predictive model. In this section, we will focus on the following:

  • Findings and insights of the analyses
  • Major problems identified
  • Major results from the model
  • The accuracy or efficiency of the model
  • Action steps for the user to solve the business problem, and so on

If it is a customer segmentation problem, mention the names and characteristics of the segments identified along with the statistical summary for each segment. Recommend a plan to maximize sales and revenue (or whatever the business objective might be) for each of the segments.

If it is a regression/prediction/forecasting problem, mention the accuracy of the results along with a summary of the results. For example, the expected number of house sales in the coming year is around t (say 900K), according to the model. The accuracy of the model is a% (say 98.5%).

Don't write in paragraphs. Write in bullet points. Add relevant plots and graphs to summarize the results.

Tables are a great way to summarize a lot of information in a small space. Use a lot of them. Screenshots are also a great way to show results as they are quite widely used. Assumptions, if any, should be clearly stated.

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