Creating a Sustainable Organization: Approaches for Enhancing Corporate Value Through Sustainability

Chapter 1 Introduction

Major Themes and Messages in This Book

A Few Disclosures and Caveats

Endnotes

Chapter 2 Background and Context

What Is Sustainability, and Why Is It Important to Business?

Why Sustainability Is and Will Remain Important to U.S. Corporations

Where We’ve Been and What We’ve Learned

What ESG/Sustainability Investing Is and Why You May Never Have Heard of It

Major Factors, Actors, and Trends

ES&G Concerns as Key Requirements and Determinants of Long-Term Business Success

Implications for Sustainability Professionals and Others Working on Corporate Sustainability Issues

Endnotes

Chapter 3 ES&G Issues and How They Affect the Business Enterprise

Environmental, Health and Safety, and Social Equity Laws and Regulations

An Abridged History

Corporate ES&G Obligations

Legal Liability

Stakeholder Expectations and Nonlegal Requirements

Costs and Cost Structure

Revenue Impacts

Organizational Strength and Capability

Endnotes

Chapter 4 Stakeholder Interests and Influences and the Social License to Operate

The Social License to Operate

Major Company Stakeholders

Typical Stakeholder Involvement in and Influence on Corporate Behavior

Endnotes

Chapter 5 Managing ES&G Issues Within the Organization

Relationships Among and Between EHS, Social, and Governance Issues

Effective ES&G Management Structures and Practices

Integrating Sustainability into the Company’s “Organizational DNA”

Endnotes

Chapter 6 Investors and the Power of Markets

Market Theory and Underlying Assumptions

Who Investors Are and What They Care About

Size and Composition of U.S. Capital Markets

Disclosure

Institutional Investors and Fiduciary Duty

Traditional and Emerging Security Evaluation Methods

Socially Responsible Investing (SRI) and ES&G Investing

ES&G Evaluation and Investing Methods

Barriers to ES&G Investing

International Situation and Trends

Analysts, Rating Agencies, Data Providers, and Other Intermediaries

Trends and Potential Game-Changers

Summary and Implications

Endnotes

Chapter 7 The Financial Impact of Effective (or Ineffective) ES&G/Sustainability Management

Insights from the Literature

Surveys of Corporate and Investor Attitudes and Beliefs

Summary and Implications

Endnotes

Chapter 8 Defining, Measuring, and Reporting ES&G Performance

Why Performance Measurement and Reporting Are Crucial

ES&G Data, Information, Knowledge, and Insight

Major ES&G Data Types and Sources

Creating Knowledge and Insight from Corporate and Industry ES&G Information

Key Needs and Gaps

Sustainability Reporting: Extent of Use

Evaluation of Current ES&G Reporting Practices, Limitations, and Trends

ES&G Research and Analysis Firms

Potential Improvements

Endnotes

Chapter 9 Making It Happen in Your Organization

Creating Sustainable Value for the Enterprise

Implications for Sustainability Professionals

What It Takes

Closing Thoughts

Endnotes

References

Index

Making Sustainability Stick: The Blueprint for Successful Implementation

Introduction

How to Use This Book

Tips for Reading This Book

Chapter 1 The Business Case

Market Forces

Public Policy and Regulation

The Top Line and Competitive Advantage

The Interface Example

Protecting Your Brand Exercise

Lessons Learned

Chapter 2 Defining Sustainability

Why Are We Doing This?

Defining Sustainability for Your Company

What Does This Mean to Your Employees?

Lessons Learned

Chapter 3 Understanding Your Stakeholders and What Is Material to Them

Why You Need Stakeholder Engagement

Materiality and the Process for Determining It

Best Practices and Common Delivery Mechanisms

Communicating It Back to Stakeholders

The Goal of the 5 Touches

Lessons Learned

Chapter 4 Baselining Sustainability to Measure What Matters

Measure What Matters

Be Inclusive

Using the Gap and SWOT Analyses

Baselining Supports Other Business Decisions

Managing Your Sustainability Data

Lessons Learned

Chapter 5 Goals/Vision and Your Sustainability North Star

The North Star

Integrate Your Goals

Goals Need to Be Corporate, Departmental, and Individual

Set the Right Goals

Align KPIs and Sustainability Goals with Corporate Goals

Assign Responsibility and Accountability

Lessons Learned

Chapter 6 Management Support Is Essential

People Need to See, Hear, and Feel Leadership Support

Budget

Dedicate Time and Resources

Prove It Out. Small Wins Build Momentum

Lessons Learned

Chapter 7 Understanding Change Management to Guide Implementation

Change Is Tough and Nobody Likes to Change

The Hagen-Wilhelm Change Matrix

Understand Your Company

Understanding Your People

Breaking Down Silos and Coordinating across Departments

Don’t Rest on Your Laurels

Engaging the Skeptics

Lessons Learned

Chapter 8 Engaging Employees Around Sustainability

Introduction to Employee Engagement

Sustainability and Employee Engagement

Train and Make Sustainability Part of the Job

Make It Personal

Recognize Different Learning Styles

Empowered Employees

Intrapreneurship

Lessons Learned

Chapter 9 Systems, Decision Making, and Internal Alignment

Prioritize Your Actions

Incorporate into Decision Making

Incorporate into Systems

Investment and Procurement Policies

Align Philanthropy and Community with Sustainability

Operationalizing Your Green Team

Lessons Learned

Chapter 10 Institutionalizing Sustainability

Job Descriptions and Onboarding

Evaluations and Aligning Benefits

Rewards, Recognition, and Compensation

Gamification

Lessons Learned

Chapter 11 Communicating Sustainability Internally

Continuous Communication Reinforces Your Message

Share Both the Good and the Bad

Align Your Communications Efforts

Use Social Media Internally

External Reporting

Transparency Builds Trust

Lessons Learned

Individuals Interviewed for This Book

Citations and Endnotes

Index

Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices

Preface

Part I: Establish a Strategy and Transformation Plan

Chapter 1 Driving Forces and Challenges That Organizations Face

1.1. Environmental Stewardship Presents New Growth Opportunity

1.2. Leaders Are Already Taking Action

1.3. Driving Forces Are Aligned Like Never Before

1.3.1. Foundational Drivers

1.3.2. Impacts from Drivers Lead to Adverse Consequences Without Environmental Stewardship

1.3.3. Risks That Require Mitigation to Manage Drivers and Capture Business Value

1.4. Develop Green Strategy with Rigor

Chapter 2 Formulate Green Strategy to Complement Traditional Strategy

2.1. The Role and Scope of Green Strategy Is Broad

2.2. Foster a Common Culture of Awareness and Action

2.2.1. Lead by Example

2.2.2. Install Appropriate Tools

2.2.3. Provide Training

2.2.4. Measure and Report Performance

2.2.5. Make It Everyone’s Responsibility

2.2.6. Communicate with the Workforce and Others

2.2.7. Manage Cultural Change and Risk

2.3. Complement and Strengthen Traditional Business Strategy

2.3.1. Brands and Market Positions

2.3.2. Products and Services

2.3.3. Channels and Partners

2.3.4. Locations and Geographies

Chapter 3 Green Strategy Supports Operational Improvements

3.1. Drive Operational Decisions and Initiatives That Improve the Environment

3.1.1. Processes, Supply Chains, and Facilities

3.1.2. Organizational Roles, Skills, and Core Competencies

3.1.3. Data Visibility, Reports, Systems, Platforms, Hardware, and Equipment

3.2. Support Actions with Attractive Value Propositions

3.3. Steps to Develop a Green Strategy

Chapter 4 Make Green Strategy Actionable with a Proven Approach

4.1. Use Leading Practices for Making Strategic Visions Actionable

4.2. Formulate Green Strategic Vision and Imperatives

4.3. Determine Enabling Green Business Capabilities

4.4. Establish Future-State Organization, Process, and Technology Needs

4.5. Describe Current State and Assess Gaps with Future State

4.6. Define and Prioritize Transformation Initiatives

4.7. Establish Transformation Roadmap and Future-State Blueprint

4.8. Manage Transformation, Measure Performance, and Sustain Improvements

4.9. Refresh at Regular Intervals

4.10. Ten Critical Success Factors for Transformation

Part II: Apply Proven Transformation Methods

Chapter 5 Transformation Methods and Green Sigma

5.1. Transformation Methods Facilitate Implementing Initiatives

5.2. Step 1 Defines Key Performance Indicators

5.3. Step 2 Establishes a Measurement System

5.3.1. Direct Measurement of Carbon Emissions

5.3.2. Indirect Measurement of Carbon Emissions

5.3.3. Direct and Indirect Measurement of Water and Other Natural Resources

5.4. Step 3 Deploys a Management Dashboard System

5.5. Step 4 Improves and Optimizes Processes

5.5.1. Voice of the Environment (VOE) Value Stream Mapping (VSM)

5.5.2. Statistical Process Control (SPC) and Design of Experiments (DOE)

5.6. Step 5 Controls Ongoing Performance

Chapter 6 Applying Green Sigma to Optimize Carbon Emissions

6.1. Step 1 Defines Key Performance Indicators

6.2. Step 2 Establishes a Measurement System

6.2.1. Measurement System for Business Travel

6.2.2. Measurement System for Employee Commuting

6.3. Step 3 Deploys the Management Dashboard System

6.4. Step 4 Improves and Optimizes Processes

6.4.1. Control of AHU Scheduling

6.4.2. Adoption of Environmental Control Best Practices

6.4.3. Use of Design of Experiments (DOE)

6.5. Step 5 Controls Ongoing Performance

6.5.1. Eliminating Waste

6.5.2. Reducing Variability

6.6. Case Study Summary

Part III: Technology Innovations and Solutions

Chapter 7 Instrumenting the Planet for an Intelligent, Sustainable World

7.1. Benefits from Instrumenting Our Planet Are Enormous

7.2. Growing Demand and Increased Scarcity of Resources

7.3. Growth of Real-World Sensing

7.4. Models for Managing Real-World Systems

7.5. Applications of Models in an Instrumented World

7.5.1. Electric Power Supply Management

7.5.2. Water Management

7.5.3. Traffic and Public Transportation Management

7.5.4. Wind Farm, Solar-Electric, and Solar-Thermal Power Management

7.5.5. Intelligent Levee Management

7.5.6. Data-Centric Modeling of the Environment

Chapter 8 Technology That Supports Instrumenting the Planet

8.1. Challenges on the Path to an Instrumented World

8.1.1. Meeting the Need for Standard Interfaces to Support Mathematical Models

8.1.2. Establishing Consistency Among Fragmented Data Sources

8.1.3. Sharing Data and Using Distributed Collaboration Tools

8.2. Real World–Aware Systems and Interactive Models

8.2.1. Edge Domain of a Real World–Aware System

8.2.2. Transactional and Business-Processing Domain of a Real World–Aware System

8.2.3. Stream-Processing Domain of a Real World–Aware System

8.2.4. Advantages and Illustrations of Real World–Aware Systems

8.2.5. The Application Layers and Technical Architecture of Interactive Models

8.3. Examples of Instrumented World Systems

8.4. Leading Toward the Future in an Instrumented World

Chapter 9 Business Considerations for Technology Solutions

9.1. Many Solutions Are Available or Developing

9.2. Macro-Level Environmental Models

9.3. Transformation Methodologies

9.4. Diagnostic Tools

9.5. Targeted Point Solutions for Alternative Energy Production

9.5.1. Electricity from Photovoltaic, Solar Cells

9.5.2. Electricity from Wind Turbines

9.5.3. Electricity from Water, or Hydropower

9.5.4. Energy from Biomass

9.5.5. Thermal Energy Alternatives to Fossil Fuels

9.6. Targeted Point Solutions for Efficiency and Resource Management

9.6.1. Efficiency from Green Computing Solutions

9.6.2. Efficiency from Green Product Solutions

9.6.3. Efficiency from Green Building Construction

9.6.4. Environmental Stewardship through Recycling and Water Reclamation

Part IV: Conclusions

Chapter 10 Critical Trends Shaping the Future

10.1. The Imperative for Change Will Continue and Strengthen

10.2. The Role of Government Will Grow and Align Globally

10.3. Environmental Intelligence Will Integrate with Traditional Operations

10.4. Businesses That Master Green Strategy Will Win in the Marketplace

Endnote References

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