Index
A
Accenture Green Technology Suite, 38, 161
Accolo, 4
Act Governing the Sale, Return, and Environmentally Sound Disposal of Electrical and Electronic Equipment (ElektroG), 18
AISO.net, 36
alignment of driving forces for environmental stewardship, 6-7
alternative energy production, targeted point solutions
energy from biomass, 165-166
hydroelectric power, 164-165
overview, 161
photovoltaic solar cells, 162-163
thermal energy, 166-167
wind turbines, 163-164
anthropogenic greenhouse gas emissions, 9
Apple, 19
application layers (interactive modeling framework), 147-149
Applied Materials, 30
Arrowhead, 35
aspirations assessment in green strategy development, 55-56
assessing organization gaps, 68-69
Asus, 19
Australia, ban on incandescent light bulbs, 182
automotive industry, environmental intelligence in vehicles, 180
Avis, 169
awards for green initiatives, 32-33
awareness training, 26-27
B
Baccini, 30
Bank of America, 38
Beacon Institute, River and Estuary Observatory Network (REON), 151
benefit tracking, 80
Berman, Saul, 182
Best Buy, 46
BHP Billiton, 29
Big Green Innovations, 134-135
biomass, converting to fuel, 165-166
BOTDR (Brillouin optical time domain reflectometry), 138
Box4Water (Epuramat), 170
branding, role in environmental stewardship, 30-33
Branson, Richard, 31
Brazil, as model for energy independence, 179
Brazilian Forest Certification Standards (Cerflor), 47
break-even timeline for green initiatives, 52-53
Brillouin optical time domain reflectometry (BOTDR), 138
Burt’s Bees, 86
business logistics, measurement of carbon emissions, 100
business strategy, green strategy within, 29-41
branding and market positioning, 30-33
channels and partnerships, 38-41
locations and geographies, 41
products and services, 33-38
Green Sigma methodology. See also electronics manufacturing warehouse facility case study
control of ongoing performance, 105
KPIs (key performance indicators), 90-93
management dashboard system, 101-103
measurement system, 93-101
overview, 85-90
process improvement and optimization, 103-104
Lean methodology, 88
managing, 77
Six Sigma methodology, 89
success factors, 78-81
toward environmental stewardship, 4-6
business travel, measurement of carbon emissions, 99, 108
C
C2C (Cradle to Cradle) certification, 35, 171
California, initiatives to phase out incandescent light bulbs, 182
California Air Resources Board, 179
California Energy Commission, 17
capability management, 81
Cape Wind project, 164
Capital.com, 37
carbon credit trading, 178-179
carbon emissions. See greenhouse gas emissions
carbon footprint, 8-10
carbon labeling, 16
Carbon Rating Agency (CRA), 143
Carbon Tradeoff Modeler, 160
Carbon Trust, 92
CarbonView (SCC), 161
Catalyst Paper Corporation, 19
CCERS (Certified Carbon Emissions Reduction Credits), 160
CCX (Chicago Climate Exchange), 179
CDP (Climate Disclosure Project), 143
Cellint, 129
Center for Sustainable Innovation, Corporate Water Gauge, 160
CEP (Council on Economic Priorities), 32
Ceres investor coalition, 32
Cerflor (Brazilian Forest Certification Standards), 47
Certified Carbon Emissions Reduction Credits (CCERS), 160
CFL (Compact Fluorescent Light) bulbs, recycling, 46
CGO (chief green office), 177
change management in green strategy, 28-29
channels in green strategy, 38-41
Chevron, 38
Chicago Climate Exchange (CCX), 179
chief green officer (CGO), 177
chief sustainability officer (CSO), 177
Clean Energy 2030 plan (Google), 180
evidence for, 8-9
as foundational driver, 8-11
Climate Disclosure Project (CDP), 143
Climate Group, “SMART 2020: Enabling the Low-Carbon Economy in the Information Age” (report), 123
committed leadership, 78
commodity prices, risk premium in, 15
communication of green strategy, 28
commuting, measurement of carbon emissions, 99, 109-110
Compact Fluorescent Light (CFL) bulbs, recycling, 46
computer simulation techniques, 132
concurrent engineering, 175
consequences of lack of environmental stewardship, 11-14
national security, 13-14
natural resources, scarcity of, 12-13
public pressure, 13
water shortages, 12
consistency among fragmented data sources, establishing, 142
Consortium of Universities for the Advancement of Hydrologic Science, Hydrologic Information System, 152
construction industry
energy-efficiency standards for, 17
green building construction, 169-170
consumer preferences, market risk associated with, 16
consumption, reducing, 14-15
copper, scarcity of, 12
core competencies in green strategy, 47-49
corporate culture, fostering, 24-29
awareness training, 26-27
change management, 28-29
communications, 28
leading by example, 25
measuring performance, 27
responsibility for, 27-28
tools required for, 26
Corporate Knights, 32
corporate social responsibility (CSR), 19-20. See also environmental stewardship
Corporate Water Gauge (Center for Sustainable Innovation), 160
Cote, David, 157
Council on Economic Priorities (CEP), 32
CRA (Carbon Rating Agency), 143
Cradle to Cradle (C2C) certification, 35, 171
crop yield shortages, 12
CSO (chief sustainability officer), 177
CSR (corporate social responsibility), 19-20. See also environmental stewardship
Cuba, initiatives to phase out incandescent light bulbs, 182
culture. See corporate culture
D
DART (Deep-Ocean Assessment and Reporting of Tsunamis) sensors, 152
dashboards
Green Sigma management dashboard system, deploying, 101-103
management dashboard system, case study: electronics manufacturing warehouse facility, 110
data sources, establishing consistency among, 142
data-centric modeling, 139
Deep-Ocean Assessment and Reporting of Tsunamis (DART) sensors, 152
defining
initiatives, 72-75
KPIs (key performance indicators), 90-93, 107-108
demand for natural resources, growth in, 127-128
deployment
management of, 81
of management dashboard system, 101-103, 110
design for manufacture (DFM), 175
design for recycling (DFR), 171
design of experiments (DOE), 104
development of technology solutions, 157-158
DFM (design for manufacture), 175
DFR (design for recycling), 171
diagnostic tools, 160-161
direct measurement of carbon emissions
benefits, 96-97
electrical power, 97-98
natural gas, 98-99
Disneyland Resort, 165
distributed collaboration tools, 142-143
DOE (design of experiments), 104
domains of RWA (real-world aware) systems
edge domains, 144
stream-processing domains, 145-146
transactional and business-processing domains, 145
driving forces
for environmental stewardship, 5-6
alignment of, 6-7
consequences of ignoring, 11-14
foundational drivers, 8-11
risk mitigation, 14-21
in green strategy development, identifying, 56-57
Duke Energy, 32
E
Earth Rewards credit card, 37
Earth System Modeling Framework, 142
Ecomagination, 30
economic risk, 14-15
edge domains (RWA systems), 144
efficiency, targeted point solutions
green building construction, 169-170
green computing, 167-168
green product solutions, 168-169
overview, 167
recycling and water reclamation, 170-171
efficiency-based green products and services, 34-35
Electric Power Research Institute (EPRI), 135
measuring use of, 97-98
supply management, mathematical and optimization models, 135
electronic equipment, recycling and disposal of, 18-19
Electronic Road Pricing (Singapore Land Transport Authority), 153
electronics industry, environmental stewardship in, 183
electronics manufacturing warehouse facility case study (Green Sigma), 107
control of ongoing performance, 116-117
KPIs (key performance indicators), 107-108
management dashboard system, 110
measurement system, 108-110
process improvement and optimization, 111-115
summary, 118-119
ElektroG, 18
eliminating waste, 116-117
Emerald Group Publishing, 93
emissions. See greenhouse gas emissions
employee commutes, measurement of carbon emissions, 99, 109-110
enabling green business capabilities, 62, 64-65
energy consumption, reducing, 14
energy independence
in Brazil, 179
in Iceland, 180
energy production, targeted point solutions
energy from biomass, 165-166
hydroelectric power, 164-165
overview, 161
photovoltaic solar cells, 162-163
thermal energy, 166-167
wind turbines, 163-164
Energy Smart CFL bulb, 182
ensemble models, 133
Enterprise Rent-a-Car, 51
environmental control best practices, adopting, 114-115
Environmental Defense Fund, 179
environmental intelligence, integration with traditional operations, 180-182
Environmental Protection Agency (EPA), 32, 38, 86
environmental risk, 11
environmental stewardship. See also corporate social responsibility (CSR); green strategy
branding and market positioning, 30-33
business transformation to include, 4-6
driving forces, 5-6
alignment of, 6-7
consequences of ignoring, 11-14
foundational drivers, 8-11
risk mitigation, 14-21
financial advantages to businesses, 182-184
green strategy implementation methodology
assessing organization gaps, 68-69
defining and prioritizing initiatives, 72-75
enabling green business capabilities, 62-65
establishing future-state needs, 65-68
establishing transformation roadmap, 75-76
formulating strategic vision and imperatives, 60-62
managing transformation, 77
refreshing plan at regular intervals, 77-78
success factors for transformation, 78-81
tracing initiatives to objectives, 59-60
growth in importance, 175-177
opportunity presented by, 3-4
strategy formulation, 21-22
Environmental Sustainability Dashboard, 38
EPA (Environmental Protection Agency), 32, 38, 86
EPA Green Power Partnership, 39
EPRI (Electric Power Research Institute), 135
Epuramat, Box4Water, 170
European Commission, cap-and-trade program, 128
evaluating green initiatives, 52-54
break-even timeline, 52-53
government incentives, 53
product differentiation, 53
risk management, 53
soft benefits, 53
evidence for climate change, 8-9
F
facilities in green strategy, 43-44
Federal Highway Administration (FHWA), 38, 86
filtering low-value green capabilities, 63-64
5mW power plants, 166
Flexible Modeling System, 142
floodplain-restoration projects, 151
focus on environment, 79
food, transportation costs of, 181
Force-Field Analysis, 57
Forest Stewardship Council (FSC), 18, 47
fossil fuels, scarcity of, 13
foundational drivers, 8-11
FSC (Forest Stewardship Council), 18, 47
future-state blueprint, establishing, 75-76
future-state needs, establishing, 65-68
G
G-8 countries, greenhouse gas emissions standards, 17
gas, measuring use of, 98-99
GE Money, 37
GEM (Green Energy Machine), 171
General Mills, 40
geographies in green strategy, 41
Georgia-Pacific, 177
geothermal energy, 167
GHP (Green Highways Partnership), 38
global warming
evidence for, 8-9
as foundational driver, 8-11
Global Water Challenge (GWC), 39
Google, 32
Clean Energy 2030 plan, 180
GOSAT (Greenhouse Gases Observing Satellite), 129
incentives, in green initiatives, 53
mandates, regulatory risk associated with, 17-19
role of, 178-180
gray water, recycling, 170
Great Rivers Partnership of the Nature Conservancy, 151
green building construction, 169-170
green business capabilities, enabling, 62, 64-65
Green Century Capital Management, 37
green computing, 167-168
green data centers, 34, 167-168
Green Energy Machine (GEM), 171
Green Enterprise Maturity Model (TRG), 161
Green Highways Partnership (GHP), 38
green initiatives, evaluating, 52-54
break-even timeline, 52-53
government incentives, 53
product differentiation, 53
risk management, 53
soft benefits, 53
Green Jobs Act, 47
Green Mountain Coffee Roasters, 39
green product solutions, 168-169
green rooftops, 37
Green Roof—A Case Study (Werthmann), 170
Green Seal, 16
Green Sigma methodology, 38
case study: electronics manufacturing warehouse facility, 107
control of ongoing performance, 116-117
KPIs (key performance indicators), 107-108
management dashboard system, 110
measurement system, 108-110
process improvement and optimization, 111-115
summary, 118-119
control of ongoing performance, 105
KPIs (key performance indicators), importance of, 90-93
management dashboard system, 101-103
measurement system
building, 94-96
challenges, 93-94
conceptual technology architecture, 94-95
direct measurement of carbon emissions, 96-99
indirect measurement of carbon emissions, 99-100
measurement of water and natural resources, 100-101
overview, 85-90
process improvement and optimization, 103-104
green strategy. See also environmental stewardship
fostering green corporate culture, 24-29
implementation methodology
assessing organization gaps, 68-69
benefit tracking, 80
business process framework, 80
capability, learning, and knowledge management, 81
committed leadership, 78
defining and prioritizing initiatives, 72-75
deployment management, 81
enabling green business capabilities, 62-65
establishing future-state needs, 65-68
establishing transformation roadmap, 75-76
focus on environment, 79
formulating strategic vision and imperatives, 60-62
full-time staffing and organization skill availability, 79
integrated approach to change, 80
managing transformation, 77
performance management, 80
refreshing plan at regular intervals, 77-78
strategic alignment, 79
success factors for transformation, 78-81
tracing initiatives to objectives, 59-60
principles of, 23-24
purpose of, 23-24
value propositions for, 51-54
within business strategy, 29-41
branding and market positioning, 30-33
channels and partnerships, 38-41
locations and geographies, 41
products and services, 33-38
within operational strategy, 43-51
core competencies, 47-49
facilities, 43-44
information technology, 49-51
lifecycle chain, 44-47
process improvement, 44
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Esty and Winston), 6
GreenCert, 160
anthropogenic emissions, 9
carbon footprint and, 8
direct measurement of, 96-99
effect of, 8
growth of, 12
indirect measurement of, 99-100
measuring, 9-10
PFC (perfluorocarbon) emissions, IBM initiative to reduce, 87
standards for, 17
Greenhouse Gases Observing Satellite (GOSAT), 129
GreenPoint Rated, 18
Greensource, 35
GridWise Olympic Peninsula Project, 149-151
GWC (Global Water Challenge), 39
H
Harrison, Colin, 184
Hart, S. L., 54
Harvard Business Review on Green Business Strategy, 22
Hilton, 36
Hirshberg, Gary, 54
Home Depot, 46
hotel industry, green practices, 182
hydroelectric power, 164-165
Hydrologic Information System, 152
I
IBM, 182
Carbon Tradeoff Modeler, 160
Green Sigma methodology. See Green Sigma methodology
initiative to reduce perfluorocarbon (PFC) emissions, 87
Many Eyes, 143
Smart Planet vision, 159
strategic procurement of renewable energy, 87
T. J. Watson Research Center, 139
Iceland, as model for energy independence, 180
IEA (International Energy Agency), 32
imperatives, formulating, 60-62
improper utilization of intellect, 117
incandescent light bulbs, bans on, 182
An Inconvenient Truth (Gore), 6, 8
indirect measurement of carbon emissions, 99-100
industrialization, as foundational driver, 11
information technology, in green strategy, 49-51
ingredient-based green products and services, 35-36
initiatives
defining and prioritizing, 72-75
tracing to objectives, 59-60
Innovation Value Institute (IVI), 161
innovation-based green products and services, 36-38
Innovest, 32
INRIX, 129
Institute for 21st Century Energy, 180
instrumented world
challenges, 141-142
data and information flow in, 125
definition of, 123
examples, 149-154
growth of real-world sensing, 128-130
models, 130-134
role in managing use of natural resources, 127-128
RWA (real-world aware) computing, 126, 143-149
sample applications, 135-139
integrated approach to change, 80
Intel, 30
intellect, improper utilization of, 117
intelligent levee management, 138-139
interactive modeling framework, application layers, 147-149
Internal Revenue Service (IRS), 26
International Energy Agency (IEA), 32
International Organization for Standardization (ISO), 93
inventory, controlling, 116
IRS (Internal Revenue Service), 26
ISO (International Organization for Standardization), 93
IST Energy Corporation, GEM (Green Energy Machine), 171
IT-CMF (IT Capability Maturity Framework), 161
IVI (Innovation Value Institute), 161
J–K
JPMorgan Chase, 32
key performance indicators (KPIs)
case study: electronics manufacturing warehouse facility, 107-108
defining, 91-93
importance of, 90-91
Kmart, 35
knowledge management, 81
Kodak, 32
KPIs. See key performance indicators
L
leadership
commitment from, 78
by example, 25
Leadership in Energy and Environmental Design (LEED), 18
learning management, 81
LEED (Leadership in Energy and Environmental Design), 18
legislation
in green initiatives, 53
regulatory risk associated with, 17-19
Lenovo, 19
levee management, 138-139
lifecycle chain in green strategy, 44-47
Lighting Unlimited, 53
Limits to Growth, 127
locations in green strategy, 41
Lockheed Martin, 184
logistics in green strategy, 40
The Long Emergency: Surviving the End of Oil, Climate Change, and Other Converging Catastrophes of the Twenty-First Century (Kunstler), 6
low-value green capabilities, filtering, 63-64
M
macro-level environmental models, 159
management
capability, learning, and knowledge management, 81
deployment management, 81
performance management, 80
transformation management, 77
management dashboard system
case study: electronics manufacturing warehouse facility, 110
deploying, 101-103
Many Eyes (IBM), 143
market positioning in environmental stewardship, 30-33
market risk, 16
Marriott, 36
Maryland State Highway Administration, 38
Mason, Tim, 20
mathematical models
need for standard interfaces, 141-142
role of, 130-131
sample applications, 135-139
techniques for, 131-132
maturity model assessment in green strategy development, 54-55
MBDC (McDonough Braungart Design Chemistry), 35
building, 94-96
case study: electronics manufacturing warehouse facility, 108-110
challenges, 93-94
conceptual technology architecture, 94-95
direct measurement of carbon emissions, 96-99
for greenhouse gas emissions, 9-10
indirect measurement of carbon emissions, 99-100
for performance, 27
for water and natural resources, 100-101
Migration and Climate Change (Brown), 6
mitigating risk. See risk, mitigation
models
computer simulation techniques, 132
ensemble models, 133
macro-level environmental models, 159
mathematical models, 130-132, 141-142
optimization techniques, 133
sample applications, 135-139
support for, 134
motion, reducing, 116
MOTO W233 Renew mobile phone (Motorola), 183
N
National Oceanic and Atmospheric Administration (NOAA), Deep-Ocean Assessment and Reporting of Tsunamis (DART) sensors, 152
national security, effect on environmental stewardship, 13-14
natural gas, measuring use of, 98-99
natural resources
growth of real-world sensing, 128-130
increased demand for, 127-128
increased scarcity of, 127-128
measuring use of, 100-101
scarcity of, 12-13
Nature Conservancy, Water for Tomorrow, 151
The Nature Conservancy Visa credit card, 37
needs, establishing future-state needs, 65, 67-68
Nestlé, 18
NOAA (National Oceanic and Atmospheric Administration), Deep-Ocean Assessment and Reporting of Tsunamis (DART) sensors, 152
Nokia, 45
O
O’Reilly, David J., 14
objectives, tracing to initiatives, 59-60
OFEE (Office of the Federal Environmental Executive), 86
Office Depot, 31
oil, 13
Oil Crisis (Campbell), 6
operational risk, 20-21
operational strategy, green strategy within, 43-51
core competencies, 47-49
facilities, 43-44
information technology, 49-51
lifecycle chain, 44-47
process improvement, 44
optimizing
techniques for, 133
Orbiting Carbon Observatory, 129
organization gaps, assessing, 68-69
organizational culture. See corporate culture
overprocessing, 116
overproduction, 116
P
Pacific Northwest National Laboratory (PNNL), GridWise Olympic Peninsula Project, 149-151
Palmisano, Sam, 182
Parker, Dave, 39
partnerships in green strategy, 38-41
PEFC (Programme for the Endorsement of Forest Certification), 47
perfluorocarbon (PFC) emissions, IBM initiative to reduce, 87
performance
control of ongoing performance, 105, 116-117
KPIs (key performance indicators), 90-93, 107-108
management, 80
measurement system, 27
building, 94-96
case study: electronics manufacturing warehouse facility, 108-110
challenges, 93-94
conceptual technology architecture, 94-95
direct measurement of carbon emissions, 96-99
indirect measurement of carbon emissions, 99-100
measurement of water and natural resources, 100-101
reporting, 27
Pew Center on Global Climate Change, 22
PFC (perfluorocarbon) emissions, IBM initiative to reduce, 87
photovoltaic solar cells, 162-163
platinum, scarcity of, 12
PNNL (Pacific Northwest National Laboratory), GridWise Olympic Peninsula Project, 149-151
Poland Spring, 35
population growth, as foundational driver, 11
power management, rolling blackouts, 181
PowerDown, 169
PricewaterhouseCoopers (PwC), 32
prioritizing
actions based on greenhouse gas emissions, 10
initiatives, 72-75
Proalcool Program, 179
processes
business process framework, 80
improvement and optimization, 103
case study: electronics manufacturing warehouse facility, 111-115
DOE (design of experiments), 104
in green strategy, 44
SPC (statistical process control), 104
VOE (voice of the environment) VSM (value stream mapping), 104
differentiation in green initiatives, 53
green product solutions, 168-169
in green strategy, 33-38
Programme for the Endorsement of Forest Certification (PEFC), 47
Project Big Green, 30
Project Quake Catcher Network (QCN), 129
public pressure for environmental stewardship, 13
public transportation management, 137
PwC (PricewaterhouseCoopers), 32
Q–R
QCN (Quake Catcher Network), 129
radio frequency identification (RFID) technology, 46
raw materials, scarcity of, 12-13
Raytheon, 184
real-world aware computing. See RWA computing
real-world sensing, growth of, 128-130
recognition for green initiatives, 32-33
RECs (renewable energy credits), 87
recycling, 46, 170-171. See also lifecycle chain in green strategy
reducing
consumption, 14-15
variability, 117
waste, 116-117
regulatory risk, 17-19
relationships in green strategy, 38-41
renewable energy, IBM procurement of, 87
renewable energy credits (RECs), 87
REON (River and Estuary Observatory Network), 151
reporting performance, 27
reputational risk, 19-20
reservoir management, 136
resource management, targeted point solutions
green building construction, 169-170
green computing, 167-168
green product solutions, 168-169
overview, 167
recycling and water reclamation, 170-171
responsibility for environmental stewardship, 27-28
Restriction of Hazardous Substances (RoHS) directive, 18
The Results Group (TRG), Green Enterprise Maturity Model, 161
rework, 116
RFID (radio frequency identification) technology, 46
environmental risk, 11
management
in green initiatives, 53
in green strategy, 28-29
mitigation, 14-21
economic risk, 14-15
market risk, 16
operational and supply-chain risk, 20-21
regulatory risk, 17-19
reputational risk, 19-20
risk premium in commodity prices, 15
River and Estuary Observatory Network (REON), 151
RoHS (Restriction of Hazardous Substances) directive, 18
rolling blackouts, 181
RWA (real-world aware) computing, 126, 143
advantages of, 146-147
edge domains, 144
interactive modeling framework, 147-149
stream-processing domains, 145-146
topology, 144
transactional and business-processing domains, 145
S
San Jose Unified School District, 38
Sanyo, 34
SCAA (Specialty Coffee Association of America), 39
Scalable Modular Data Centers, 35
SCC (Supply Chain Consulting), CarbonView, 161
Schwab Rehabilitation Hospital, 37
scopes of KPIs (key performance indicators), 93
sensors, growth of real-world sensing, 128-130
Service Oriented Architecture (SOA), 147
SFI (Sustainable Forestry Initiative), 47
shared services, 175
sharing data, 142-143
Silva, Lula de, 179
Singapore Land Transport Authority, Electronic Road-Pricing, 153
Six Degrees: Our Future on a Hotter Planet (Lynas), 6
“SMART 2020: Enabling the Low-Carbon Economy in the Information Age” (report), 123
“A Smart Planet: The Next Leadership Agenda” (Palmisano), 182
Smart Planet vision, 159
SOA (Service Oriented Architecture), 147
soft benefits in green initiatives, 53
solar cells, 162-163
solar power, role in business strategy, 30
solar-electric management, 138
solar-thermal management, 138
solutions. See technology solutions
Sony Ericsson, 45
Spatiotemporal Epidemiological Modeler (STEM), 142
SPC (statistical process control), 104
Specialty Coffee Association of America (SCAA), 39
staffing needs, 79
Starwood, 36
statistical process control (SPC), 104
STEM (Spatiotemporal Epidemiological Modeler), 142
Stonyfield Farm, 54
strategic alignment, 79
strategic imperatives, formulating, 60-62
strategic vision, formulating, 60-65
strategy formulation for environmental stewardship, 21-22
stream-processing domains (RWA systems), 145-146
substitute-based green products and services, 36
success factors for transformation, 78-81
benefit tracking, 80
business process framework, 80
capability, learning, and knowledge management, 81
committed leadership, 78
deployment management, 81
focus on environment, 79
full-time staffing and organization skill availability, 79
integrated approach to change, 80
performance management, 80
strategic alignment, 79
suppliers in green strategy, 39-40
supply chain, 44-47
Supply Chain Consulting (SCC), CarbonView, 161
supply-chain risk, 20-21
Sustainable Construction: Green Building Design and Delivery (Kibert), 170
Sustainable Forestry Initiative (SFI), 47
T
T. J. Watson Research Center (IBM), 139
for alternative energy production
energy from biomass, 165-166
hydroelectric power, 164-165
overview, 161
photovoltaic solar cells, 162-163
thermal energy, 166-167
wind turbines, 163-164
for efficiency and resource management
green building construction, 169-170
green computing, 167-168
green product solutions, 168-169
overview, 167
recycling and water reclamation, 170-171
technology in green strategy, 49-51
technology solutions. See also targeted point solutions
availability of, 157
development of, 157-158
diagnostic tools, 160-161
macro-level environmental models, 159
transformation methodologies, 159
TerraCycle, Inc., 171
thermal energy, 166-167
tools for fostering green corporate culture, 26
topology of RWA (real-world aware) systems, 144
Toshiba, 19
TQM (total quality management), 175
tracing initiatives to objectives, 59-60
traffic management, 137
training for fostering green corporate culture, 26-27
transactional and business-processing domains (RWA systems), 145
transformation. See business transformation
transformation methodologies, 159
transformation roadmap, esablishing, 75-76
transportation, reducing, 116
travel, measurement of carbon emissions, 99, 108
TRG (The Results Group), Green Enterprise Maturity Model, 161
tsunami warning systems, 152
U
U.S. Army Energy Strategy for Installations, 17
U.S. Green Building Council (USGBC), 18
U.S. Manufacturing Industry Practice, 22
Underwriters Laboratories, 178
UNEP (United Nations Environment Program), “Global Environment Outlook 4 Report,” 127
United Kingdom Climate Change Act, 17
United States Postal Service (USPS), 31
United Technologies, 9
Universal Product Code (UPC) numbers, 142
University of California, San Diego, 43
UPC (Universal Product Code) numbers, 142
USGBC (U.S. Green Building Council), 18
USPS (United States Postal Service), 31
V
value chain management, 10
value propositions for green strategy, 51-52, 54
value stream mapping (VSM), VOE (voice of the environment) VSM, 104
variability, reducing, 117
Venezuela, initiatives to phase out incandescent light bulbs, 182
Virgin Group, 31
vision, formulating, 60-62
VSM (value stream mapping), VOE (voice of the environment) VSM, 104
W–Z
Waste from Electrical and Electronic Equipment (WEEE) directive, 18
waste, eliminating, 116-117
water
measuring use of, 100-101
regulation of, 18
Water for Tomorrow, 151
water management
Corporate Water Gauge (Center for Sustainable Innovation), 160
hydroelectric power, 164-165
reservoir management, 136
water quality prediction, 136-137
water reclamation, 170-171
water supply and demand management, 137
water quality prediction, 136-137
water shortages, 12
water supply and demand management, 137
weather change. See climate change
WEC (World Environmental Center), 32
WEEE (Waste from Electrical and Electronic Equipment) directive, 18
WIA (Workforce Investment Act), 47
wind farm management, 138
wind turbines, 163-164
wine industry, 33
Workforce Investment Act (WIA), 47
World Environmental Center (WEC), 32
Xerox, 37
Yum! brands, 32