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Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
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Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
by Eric Olson, Peter A. Soyka, Kevin Wilhelm
Drive Growth Through Sustainable Business Practices (Collection)
About This eBook
Title Page
Copyright Page
Table of Contents
Creating a Sustainable Organization: Approaches for Enhancing Corporate Value Through Sustainability
Copyright Page
Praise for Creating a Sustainable Organization
Dedication Page
Acknowledgments
About the Author
1. Introduction
Major Themes and Messages in This Book
A Few Disclosures and Caveats
Endnotes
2. Background and Context
What Is Sustainability, and Why Is It Important to Business?
Why Sustainability Is and Will Remain Important to U.S. Corporations
Where We’ve Been and What We’ve Learned
What ESG/Sustainability Investing Is and Why You May Never Have Heard of It
Major Factors, Actors, and Trends
ES&G Concerns as Key Requirements and Determinants of Long-Term Business Success
Implications for Sustainability Professionals and Others Working on Corporate Sustainability Issues
Endnotes
3. ES&G Issues and How They Affect the Business Enterprise
Environmental, Health and Safety, and Social Equity Laws and Regulations
An Abridged History
Corporate ES&G Obligations
Legal Liability
Stakeholder Expectations and Nonlegal Requirements
Costs and Cost Structure
Revenue Impacts
Organizational Strength and Capability
Business and Financial Risks
Endnotes
4. Stakeholder Interests and Influences and the Social License to Operate
The Social License to Operate
Major Company Stakeholders
Typical Stakeholder Involvement in and Influence on Corporate Behavior
Endnotes
5. Managing ES&G Issues Within the Organization
Relationships Among and Between EHS, Social, and Governance Issues
Effective ES&G Management Structures and Practices
Integrating Sustainability into the Company’s “Organizational DNA”
Endnotes
6. Investors and the Power of Markets
Market Theory and Underlying Assumptions
Who Investors Are and What They Care About
Size and Composition of U.S. Capital Markets
Disclosure
Institutional Investors and Fiduciary Duty
Traditional and Emerging Security Evaluation Methods
Socially Responsible Investing (SRI) and ES&G Investing
ES&G Evaluation and Investing Methods
Barriers to ES&G Investing
International Situation and Trends
Analysts, Rating Agencies, Data Providers, and Other Intermediaries
Trends and Potential Game-Changers
Summary and Implications
Endnotes
7. The Financial Impact of Effective (or Ineffective) ES&G/Sustainability Management
Insights from the Literature
Surveys of Corporate and Investor Attitudes and Beliefs
Summary and Implications
Endnotes
8. Defining, Measuring, and Reporting ES&G Performance
Why Performance Measurement and Reporting Are Crucial
ES&G Data, Information, Knowledge, and Insight
Major ES&G Data Types and Sources
Creating Knowledge and Insight from Corporate and Industry ES&G Information
Key Needs and Gaps
Sustainability Reporting: Extent of Use
Evaluation of Current ES&G Reporting Practices, Limitations, and Trends
ES&G Research and Analysis Firms
Potential Improvements
Endnotes
9. Making It Happen in Your Organization
Creating Sustainable Value for the Enterprise
Implications for Sustainability Professionals
What It Takes
Closing Thoughts
Endnotes
References
Index
FT Press
Making Sustainability Stick: The Blueprint for Successful Implementation
Copyright Page
Dedication Page
Acknowledgments
About the Author
Introduction
How to Use This Book
Tips for Reading This Book
1. The Business Case
Market Forces
Public Policy and Regulation
The Top Line and Competitive Advantage
The Interface Example
Protecting Your Brand Exercise
Lessons Learned
2. Defining Sustainability
Why Are We Doing This?
Defining Sustainability for Your Company
What Does This Mean to Your Employees?
Lessons Learned
3. Understanding Your Stakeholders and What Is Material to Them
Why You Need Stakeholder Engagement
Materiality and the Process for Determining It
Best Practices and Common Delivery Mechanisms
Communicating It Back to Stakeholders
The Goal of the 5 Touches
Lessons Learned
4. Baselining Sustainability to Measure What Matters
Measure What Matters
Be Inclusive
Using the Gap and SWOT Analyses
Baselining Supports Other Business Decisions
Managing Your Sustainability Data
Lessons Learned
5. Goals/Vision and Your Sustainability North Star
The North Star
Integrate Your Goals
Goals Need to Be Corporate, Departmental, and Individual
Set the Right Goals
Align KPIs and Sustainability Goals with Corporate Goals
Assign Responsibility and Accountability
Lessons Learned
6. Management Support Is Essential
People Need to See, Hear, and Feel Leadership Support
Budget
Dedicate Time and Resources
Prove It Out. Small Wins Build Momentum
Lessons Learned
7. Understanding Change Management to Guide Implementation
Change Is Tough and Nobody Likes to Change
The Hagen-Wilhelm Change Matrix
Understand Your Company
Understanding Your People
Breaking Down Silos and Coordinating across Departments
Don’t Rest on Your Laurels
Engaging the Skeptics
Lessons Learned
8. Engaging Employees Around Sustainability
Introduction to Employee Engagement
Sustainability and Employee Engagement
Train and Make Sustainability Part of the Job
Make It Personal
Recognize Different Learning Styles
Empowered Employees
Intrapreneurship
Lessons Learned
9. Systems, Decision Making, and Internal Alignment
Prioritize Your Actions
Incorporate into Decision Making
Incorporate into Systems
Investment and Procurement Policies
Align Philanthropy and Community with Sustainability
Operationalizing Your Green Team
Lessons Learned
10. Institutionalizing Sustainability
Job Descriptions and Onboarding
Evaluations and Aligning Benefits
Rewards, Recognition, and Compensation
Gamification
Lessons Learned
11. Communicating Sustainability Internally
Continuous Communication Reinforces Your Message
Share Both the Good and the Bad
Align Your Communications Efforts
Use Social Media Internally
External Reporting
Transparency Builds Trust
Lessons Learned
Individuals Interviewed for This Book
Citations and Endnotes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Index
Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
Copyright Page
Pearson employed a 100% green production method for the publication of this book
Dedication Page
Acknowledgments
About the Author
Preface
Part I. Establish a Strategy and Transformation Plan
1. Driving Forces and Challenges That Organizations Face
1.1. Environmental Stewardship Presents New Growth Opportunity
1.2. Leaders Are Already Taking Action
1.3. Driving Forces Are Aligned Like Never Before
1.4. Develop Green Strategy with Rigor
2. Formulate Green Strategy to Complement Traditional Strategy
2.1. The Role and Scope of Green Strategy Is Broad
2.2. Foster a Common Culture of Awareness and Action
2.3. Complement and Strengthen Traditional Business Strategy
3. Green Strategy Supports Operational Improvements
3.1. Drive Operational Decisions and Initiatives That Improve the Environment
3.2. Support Actions with Attractive Value Propositions
3.3. Steps to Develop a Green Strategy
4. Make Green Strategy Actionable with a Proven Approach
4.1. Use Leading Practices for Making Strategic Visions Actionable
4.2. Formulate Green Strategic Vision and Imperatives
4.3. Determine Enabling Green Business Capabilities
4.4. Establish Future-State Organization, Process, and Technology Needs
4.5. Describe Current State and Assess Gaps with Future State
4.6. Define and Prioritize Transformation Initiatives
4.7. Establish Transformation Roadmap and Future-State Blueprint
4.8. Manage Transformation, Measure Performance, and Sustain Improvements
4.9. Refresh at Regular Intervals
4.10. Ten Critical Success Factors for Transformation
Part II. Apply Proven Transformation Methods
5. Transformation Methods and Green Sigma
5.1. Transformation Methods Facilitate Implementing Initiatives
5.2. Step 1 Defines Key Performance Indicators
5.3. Step 2 Establishes a Measurement System
5.4. Step 3 Deploys a Management Dashboard System
5.5. Step 4 Improves and Optimizes Processes
5.6. Step 5 Controls Ongoing Performance
6. Applying Green Sigma to Optimize Carbon Emissions
6.1. Step 1 Defines Key Performance Indicators
6.2. Step 2 Establishes a Measurement System
6.3. Step 3 Deploys the Management Dashboard System
6.4. Step 4 Improves and Optimizes Processes
6.5. Step 5 Controls Ongoing Performance
6.6. Case Study Summary
Part III. Technology Innovations and Solutions
7. Instrumenting the Planet for an Intelligent, Sustainable World
7.1. Benefits from Instrumenting Our Planet Are Enormous
7.2. Growing Demand and Increased Scarcity of Resources
7.3. Growth of Real-World Sensing
7.4. Models for Managing Real-World Systems
7.5. Applications of Models in an Instrumented World
8. Technology That Supports Instrumenting the Planet
8.1. Challenges on the Path to an Instrumented World
8.2. Real World–Aware Systems and Interactive Models
8.3. Examples of Instrumented World Systems
8.4. Leading Toward the Future in an Instrumented World
9. Business Considerations for Technology Solutions
9.1. Many Solutions Are Available or Developing
9.2. Macro-Level Environmental Models
9.3. Transformation Methodologies
9.4. Diagnostic Tools
9.5. Targeted Point Solutions for Alternative Energy Production
9.6. Targeted Point Solutions for Efficiency and Resource Management
Part IV. Conclusions
10. Critical Trends Shaping the Future
10.1. The Imperative for Change Will Continue and Strengthen
10.2. The Role of Government Will Grow and Align Globally
10.3. Environmental Intelligence Will Integrate with Traditional Operations
10.4. Businesses That Master Green Strategy Will Win in the Marketplace
Endnote References
Index
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Copyright Page
Better Green Business
Handbook for Environmentally Responsible and Profitable Business Practices
Eric G. Olson, PhD
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