Index
A
absolute versus intensity goals, 117-118
accuracy, 80
actions, prioritizing, 201
Alcoa, Inc., 237
aligning
benefits with sustainability, 231-234
communication efforts, 250-253
philanthropy with sustainability, 217-218
alphas, engaging through games, 240-242
analysis
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, 91-96
Anderson, Ray, 39
Anderson, Terra, 158, 165, 195, 266
Arizona State University Supplier Sustainability Questionnaire, 87
asking for feedback
from customers, 64
feedback/grievance mechanism, 70-71
from frontline employees, 61-64
from industry association, 65-66
from supply chain, 65
assessing
change management methods, 156-157
“initial nice,” 156
uncertainty, dealing with, 158
assigning
awards, 258
B
Bainbridge Graduate Institute, 265
banking industry, 23
baselines, 75
business case, 84
company boundary, determining, 76-80
data management, 98
improved data over time, 99-100
inclusiveness, 77
beginning with end in mind, 78-82
SAC (Sustainable Apparel Coalition) Higg Index, 89-90
support for other business decisions, 91-97
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, 91-96
battles between budgets, 132-133
Bayard, Aleen, 265
BECU (Boeing Employee Credit Union), 266
beginning with end in mind, 78-82
Behar, Howard, 266
Bellamante, Mike, 266
Benedict XVI, 26
benefits, aligning with sustainability, 231-234
best practices, sharing, 251
BIM (building information modeling), 209
biomimicry, 210
Blue Ocean Strategy, 114
Boeing Employee Credit Union (BECU), 266
Boyce, Jason, 266
battles between budgets, 132-133
internal revolving funds, 133-134
sustainability in normal business cycle, 133
building information modeling (BIM), 209
business case for sustainability
freight efficiency, 155
market forces
banks/credit markets, 23
CDP (Carbon Disclosure Project), 14
CEO focus on sustainability, 15
company preferences, 17
investor/stockholder pressure, 10-12
maximizing stakeholder value, 12-13
nontraditional market forces, 25-26
shareholder resolutions, 14-15
suppliers and value chain, 20-21
overview, 9
Protecting Your Brand exercise, 41-43
public policy and regulation
climate risk in SEC filings, 30
Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, 33
external reporting, 35
FTC ruling on “green,” 32
overview, 26
toxins, 31
U.S. mayors’ climate commitment, 29-30
water, 31
top line and competitive advantages, 35-38
C
calendar, reinforcing message with, 246-247
California
Global Warming Solution Act, 29
Transparency in Supply Chain Act, 20
Capitini, Claudia, 87, 156, 240, 265
Carbon Disclosure Leadership Index (CDLI), 14
Carbon Disclosure Project, 14
carbon taxes, 29
career development opportunities, 182-183
Cascade Designs, 164
CCAs (Climate Change Agreements) program, 29
CDLI (Carbon Disclosure Leadership Index), 14
CDP (Carbon Disclosure Project), 14
Cedar Grove Composting, 37
CEOs, focus on sustainability, 15
change management, 141
assessing company culture, 155-156
change management methods, 156-157
“initial nice,” 156
uncertainty, dealing with, 158
business case: freight efficiency, 155
challenges, 142
change management star, 145-146
coordinating across departments, 162-164
emotional impact of change, 142-144
engaging the skeptics, 165-166
finding common ground, 166
group discussion versus one-on-ones, 166-167
outside consultants, 167
Hagen-Wilhelm Change Matrix, 6, 146-154
stages of change, 143
understanding employees, 158-161
Chess, Mary Kay, 143, 157, 266
Cisco Systems, 137
Clarke, 130
Clarke, Lyell, 130
Clif Bar, 231
Climate Change Agreements (CCAs) program, 29
Climate Counts, 266
Climate Exchange (ECX), 28
climate risk in SEC filings, 30
collective behavior style, 159-160
Collins, Jim, 194
communication
internal communications, 245
aligning communication efforts, 250-253
continuous communication, 245-247
putting sustainability into relatable terms, 248-249
sharing best practices, 251
sharing both good and bad, 247-249
social feedback loops, 238-239
storytelling, 249
using calendar to reinforce your message, 246-247
company boundary, determining, 76-80
change management methods, 156-157
“initial nice,” 156
uncertainty, dealing with, 158
company demand for sustainability, 17
competitive advantages of sustainability, 35-38
completeness, 80
consistency, 80
consultants, 167
consumers. See customers
continuous communication, 245-247
coordinating across departments, 162-164
Corporate Social Responsibility (CSR) criteria, 18
Covey, Steven, 158
cradle-to-cradle design process, 210
creating supplier questionnaires, 85-86
credit markets, 23
Crossroads Trading, 220
CSR (Corporate Social Responsibility) criteria, 18
culture. See company culture
asking for feedback, 64
demand for sustainability, 16-17
and strategic philanthropy, 220
D
Dalai Lama, 25
Danby, Dawn, 48, 130, 158, 184, 249, 265
data management, 98
improved data over time, 99-100
decision making, incorporating sustainability into, 202-203
defining sustainability, 45
delivery mechanisms for stakeholder engagement, 61
asking customers, 64
asking frontline employees, 61-64
five common ways to engage stakeholders, 67-69
involving your industry association, 65-66
Stevens Pass case study, 64
supply chain, 65
Deming, W. Edwards, 129-130, 206
Design for Environment (DfE), 210
determining materiality
DfE (Design for Environment), 210
Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, 23, 33
Dow, 230
E
E&O (Errors and Omissions) policies, 21-22
eBay Green, 266
ECHA (European Chemicals Agency), 31
ecobuddhism, 25
Eco-Index (Walmart), 20
ECX (Climate Exchange), 28
EIA (Energy Information Administration), 27
elevator pitch for sustainability, 51
Emanuel, Rahm, 138
Embedded Sustainability (Laszlo and Zhexembayeva), 36
emissions sources, 81
emotional impact of change, 142-144
employees
career development opportunities, 182-183
demand for sustainability, 17-20
engaging
business case: waste reduction, 194
existing employees, 229
introverts versus extroverts, 190-191
leadership types, 193
learner types, 191
making sustainability part of the job, 183-186
personal sustainability plans, 186-190
personality types, 191
statistics about employee engagement, 180-182
sustainability and employee engagement, 182-183
job descriptions and onboarding, 227-230
interview process, 228
recruiting, 18
social feedback loops, 238-239
surveying about sustainability, 51-52
training, 186
what sustainability means to them, 47-52
expectations, 194
ownership in their jobs, 194-195
Energy Information Administration (EIA), 27
energy prices, 27
engaging employees
business case: waste reduction, 194
expectations, 194
ownership in their jobs, 194-195
nurturing an intrapreneurship environment, 198-199
starting out, 197
introverts versus extroverts, 190-191
leadership types, 193
learner types, 191
making sustainability part of the job, 183-186
personal sustainability plans, 186-190
personality types, 191
finding common ground, 166
group discussion versus one-on-ones, 166-167
outside consultants, 167
statistics about employee engagement, 180-182
sustainability and employee engagement, 182-183
engaging stakeholders, 53
best practices and common delivery mechanisms, 61
asking customers, 64
asking frontline employees, 61-64
five common ways to engage stakeholders, 67-69
involving your industry association, 65-66
Stevens Pass case study, 64
supply chain, 65
communicating results to stakeholders, 67-70
determining materiality
feedback/grievance mechanism, 70-71
five touches on sustainability, 72
environment, social, and governance. See ESG (environment, social, and governance)
Environmental Key Performance Indicators (Walmart), 20
Episcopal Church, Genesis Covenant, 25
Errors and Omissions (E&O) policies, 21-22
ESG (environment, social, and governance)
key trends, 13
European Chemicals Agency (ECHA), 31
European Union
ECHA (European Chemicals Agency), 31
ECX (Climate Exchange), 28
REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals), 31
evaluations, incorporating sustainability into, 230-231
expectations, empowering employees through, 194
Expeditors, 265
external reporting, 35, 256-258
F
Federal Trade Commission (FTC) ruling on “green,” 32
feedback, soliciting
from customers, 64
feedback/grievance mechanism, 70-71
from frontline employees, 61-64
from industry association, 65-66
from supply chain, 65
feedback/grievance mechanism, 70-71
Figge, Cynthia, 107
finding common ground, 166
five touches on sustainability, 72
five-year-plans, 118
focus groups, 68
focused giving, 220
Foxconn, 21
Freeman, Ross, 37, 64, 137, 266
freight efficiency, 155
Friedman, Milton, 12
frontline employees, asking for feedback, 61-64
FTC (Federal Trade Commission) ruling on “green,” 32
G
gamification
engaging alphas via games, 240-242
examples, 242
innovation and entertainment, 240
matching games with culture, 242-244
Genesis Covenant (Episcopal Church), 25
GHG (greenhouse gas) emissions
GHG (greenhouse gas) protocol, 79
impact on company value, 13
sources, 81
giving. See philanthropy
Global Warming Solution Act, 29
absolute versus intensity goals, 117-118
KPIs (key performance indicators), 119-122
order-of-magnitude goals, 114-115
responsibility and accountability, 125-126
Good to Great (Collins), 194
Gore, Al, 106
“green,” FTC (Federal Trade Commission) ruling on, 32
Green Mountain Coffee Roasters, 182, 220
Green Sports Alliance, 25
Greenbiz, “10 Key Questions That Focus on Supplier Sustainability,” 87
greenhouse gas (GHG) emissions
greenhouse gas (GHG) protocol, 79
impact on company value, 13
sources, 81
group discussion versus one-on-ones, 166-167
group-oriented behavior style, 159-160
H
Hagen, Kevin, 126, 138, 141, 266
Hagen-Wilhelm Change Matrix, 6, 146-154
Hansen, Suzanne Savannah, 266
Harvard’s Green Loan Fund, 134
Hong Kong and Shanghai Banking Corporation (HSBC), 203
HSBC (Hong Kong and Shanghai Banking Corporation), 203
I
IBM
On Demand Community (ODC), 255
Environmental Management System (EMS), 208
IFC (International Financial Corporation), 23-24
Igniting the Core (Rowledge and Figge), 107
IIRC (International Integrated Reporting Council), 34
impact giving, 221
improved data over time, 99-100
inclusiveness of baselines, 77
beginning with end in mind, 78-82
An Inconvenient Truth (Gore), 106
incorporating sustainability
other models and tools, 209
other sustainability-related systems, 209-211
questions to ask, 211
SMS (Sustainability Management Systems), 208
sustainability reporting, 208-209
individualistic behavior style, 159-160
industry association, asking for feedback, 65-66
“initial nice,” 156
institutionalizing sustainability, 227
gamification
engaging alphas via games, 240-242
examples, 242
innovation and entertainment, 240
matching games with culture, 242-244
job descriptions and onboarding, 227-230
existing employees, 229
interview process, 228
senior executives and board members, 229-230
rewards and recognition, 237-238
social feedback loops, 238-239
Intel, 255
internal communications, 245
aligning communication efforts, 250-253
continuous communication, 245-247
putting sustainability into relatable terms, 248-249
sharing best practices, 251
sharing both good and bad, 247-249
social feedback loops, 238-239
storytelling, 249
using calendar to reinforce your message, 246-247
internal revolving funds, 133-134
International Financial Corporation (IFC), 23-24
International Integrated Reporting Council (IIRC), 34
International Standards Organization (ISO) standards, 34-35
interpersonal personality type, 191
interview process, 228
intrapersonal personality type, 191
nurturing an intrapreneurship environment, 198-199
starting out, 197
introverts, 191
investment policies, 212
Islam, Muslim Seven Year Action Plan (2010-2017) on Climate Change, 25
ISO (International Standards Organization) standards, 34-35
J
Jewish Environmental and Energy Imperative, 26
job descriptions and onboarding, 227-230
existing employees, 229
interview process, 228
senior executives and board members, 229-230
Jung theory of personality, 190-191
K
Kearny, A. T., 9
key performance indicators (KPIs), 119-122
Kieran Timberlake’s Real Time Environmental Impact Tool (RTEI), 209
KPIs (key performance indicators), 119-122
L
language
creating a common language, 50
Laszlo, Chris, 64
LCA (Life Cycle Assessment), 88-89
leadership support, 129
battles between budgets, 132-133
dealing with lack of funding, 131-132
internal revolving funds, 133-134
putting sustainability into normal business cycle, 133
checklist, 138
job descriptions and onboarding, 229-230
leadership types, 193
proving out your ideas, 135-138
learner types, 191
legislation
California Global Warming Solution Act, 29
California Transparency in Supply Chain Act, 20
Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, 23, 33
Life Cycle Assessment (LCA), 88-89
M
Macalester College, 265
management support, 129
battles between budgets, 132-133
dealing with lack of funding, 131-132
internal revolving funds, 133-134
putting sustainability into normal business cycle, 133
checklist, 138
job descriptions and onboarding, 229-230
leadership types, 193
proving out your ideas, 135-138
managing
change, 141
assessing company culture, 155-158
business case: freight efficiency, 155
challenges, 142
change management methods, 156-157
change management star, 145-146
coordinating across departments, 162-164
emotional impact of change, 142-144
engaging the skeptics, 165-168
Hagen-Wilhelm Change Matrix, 146-154
stages of change, 143
understanding employees, 158-161
sustainability data, 98
improved data over time, 99-100
maps of supply chain, 88
market forces
banks/credit markets, 23
CDP (Carbon Disclosure Project), 14
CEO focus on sustainability, 15
company preferences, 17
investor/stockholder pressure, 10-12
maximizing stakeholder value, 12-13
nontraditional market forces
sports community, 25
shareholder resolutions, 14-15
suppliers and value chain, 20-21
MarketZing, 265
Martinez, Sarah, 266
materiality, determining
maximizing stakeholder value, 12-13
MEC (Mountain Equipment Company), 227
metrics, KPIs (key performance indicators), 119-122
Microsoft, 209
Mills, Evan, 21
Mountain Equipment Company (MEC), 227
Muslim Seven Year Action Plan (2010-2017) on Climate Change, 25
N
Nature’s Path, 266
Nau, 220
naysayers, engaging. See skeptics, engaging
nontraditional market forces
sports community, 25
Norton, JD, 266
Novo Nordisk, 209
nurturing an intrapreneurship environment, 198-199
O
Obama, Barack, 30
interview process, 228
operationalizing your green team, 222-224
order-of-magnitude goals, 114-115
Outdoor Association Eco-Working Group (EWG), 66
outside consultants, 167
ownership
P
P&G (Proctor & Gamble), 126, 186
Packard, Ben, 81, 104, 125, 201, 265
Pan Pacific Hotels, 266
parental instincts, engaging, 187-188
Pearson, 220
personal sustainability plans, 186-190
personality types, 191
phased approach to change, 144-145
aligning with sustainability, 217-218
strategic philanthropy, 218-219
customers as co-creators, 220
focused giving, 220
impact giving, 221
supplier involvement, 220
workplace giving, 221
Philips Supplier Audit Tool, 87
Pinchot, Gifford III, 265
policies
investment policies, 212
public policy
climate risk in SEC filings, 30
Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, 33
energy prices, 26
external reporting, 35
FTC ruling on “green,” 32
overview, 26
toxins, 31
U.S. mayors’ climate commitment, 29-30
water, 31
Polman, Paul, 13
prioritizing actions, 201
Protecting Your Brand exercise, 41-43
proving out your ideas, 135-138
public policy
climate risk in SEC filings, 30
Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, 33
energy prices, 26
external reporting, 35
FTC ruling on “green,” 32
overview, 26
toxins, 31
U.S. mayors’ climate commitment, 29-30
water, 31
PUMA, 209
Q-R
REACH (Registration, Evaluation, Authorisation, and Restriction of Chemicals), 31
Real Time Environmental Impact Tool (RTEI), 209
Recreational Equipment Inc. (REI), 126, 266
recruiting, 18
Registration, Evaluation, Authorisation, and Restriction of Chemicals (REACH), 31
regulation
climate risk in SEC filings, 30
Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010, 33
energy prices, 26
external reporting, 35
FTC ruling on “green,” 32
overview, 26
toxins, 31
U.S. mayors’ climate commitment, 29-30
water, 31
REI (Recreational Equipment Inc.), 126, 266
Reilly Industries, 221
relatable terms, putting sustainability into, 248-249
relevance, 80
reporting
external reporting, 35, 256-258
sustainability reporting, 208-209
resolutions by shareholders, 14-15
resources, dedicating to sustainability, 134-135
responding to supplier questionnaires, 85-86
responsibility, assigning, 125-126
results, communicating to stakeholders, 67-70
Return on Sustainability (Wilhelm), 9
rewards and recognition, 237-238
Rowledge, Lorinda, 107
RTEI (Real Time Environmental Impact Tool), 209
S
SAC (Sustainable Apparel Coalition) Higg Index, 89-90
SASB (Sustainability Accounting Standards Board), 34
scorecards, 68
Scott, Lee, 116
SEC filings, climate risk in, 30
shareholder resolutions, 14-15
Shepell.fgi, 265
finding common ground, 166
group discussion versus one-on-ones, 166-167
outside consultants, 167
SMS (Sustainability Management Systems), 208
social feedback loops, 238-239
social personality type, 191
solitary personality type, 191
Speck, Esther, 227
sports community, 25
stages of change, 143
stakeholder engagement, 53
best practices and common delivery mechanisms, 61
asking customers, 64
asking frontline employees, 61-64
five common ways to engage stakeholders, 67-69
involving your industry association, 65-66
Stevens Pass case study, 64
supply chain, 65
communicating results to stakeholders, 67-70
determining materiality
feedback/grievance mechanism, 70-71
five touches on sustainability, 72
stakeholder value, maximizing, 12-13
statistics about employee engagement, 180-182
Stevens, Karen, 266
Stevens Pass, 37, 64, 137, 266
Stiller, Bob, 182
storytelling, 249
strategic philanthropy, 218-219
customers as co-creators, 220
focused giving, 220
impact giving, 221
supplier involvement, 220
workplace giving, 221
summits, 68
supply chain
asking for feedback, 65
demand for sustainability, 20-21
maps, 88
and strategic philanthropy, 220
supplier questionnaires, 85-86
surveying employees about sustainability, 51-52
surveys, 68
sustainability, defining, 45
Sustainability Accounting Standards Board (SASB), 34
Sustainability Advantage, 265
sustainability base, 84
sustainability baselines, 75
company boundary, determining, 76-80
data management, 98
improved data over time, 99-100
inclusiveness, 77
beginning with end in mind, 78-82
SAC (Sustainable Apparel Coalition) Higg Index, 89-90
support for other business decisions, 91-97
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, 91-96
sustainability elevator pitch, 51
Sustainability Management Systems (SMS), 208
Sustainability Pays study, 10
sustainability reporting, 208-209
Sustainable Apparel Coalition, 66
Sustainable Apparel Coalition (SAC) Higg Index, 89-90
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, 91-92
systems, incorporating sustainability into, 205-206
other models and tools, 209
other sustainability-related systems, 209-211
questions to ask, 211
SMS (Sustainability Management Systems), 208
sustainability reporting, 208-209
T
tailoring your language, 48-49
3M, 194
Timberland, 255
time, dedicating to sustainability, 134-135
top line and competitive advantages, 35-38
Total Quality Management (TQM), 206
toxins, public policy and regulation, 31
TQM (Total Quality Management), 206
training employees, 186
Transparency in Supply Chain Act, 20
trust, building with transparency, 258-262
U
UBS Wealth Management, 98
U.K., CCAs (Climate Change Agreements) program, 29
uncertainty, 158
understanding employees, 158-161
Unilever, 13
U.S. mayors’ climate commitment, 29-30
Utne, Cecilia, 265
V
Verity Credit Union, 266
W
goal setting, 116
Personal Sustainability Projects (PSP), 188-189
Supplier Sustainability Assessment, 87
Walton, Sam, 207
waste reduction, 194
water, public policy and regulation, 31
WFH (working from home), 136-137
workplace giving, 221
worksheets
sustainability in each department, 184-186
worksheet on how to engage different naysayers, 167-175
World Bank Equator Principles, 23-24
WSP, 210
X-Y-Z
Xcel Energy, 237
Yellow Tail, 64
Zmolek, John, 266