Index
Numbers
2D games, 43
2D graphics professionals, 35
3D animators, 152
3D designers, 38
3D flyarounds, 86
3D games, 43
3D objects, 90
4:3 aspect ratio, 151
16:9 aspect ratio, 151
A
abbreviations, 167
absolute links, 281
Absolutearts.com, 309
academic history/honors, 168
academic portfolios, xviii, 33, 106
acid–free paper, 97
ACM, 311
Acrobat Professional, 77, 142, 188, 269
Acrobat Reader, 188
acronyms, 165
ActionScript, 191
ActiveX files, 151
ADC, 312
admission portfolios, xviii, 33–34, 106
Adobe
Acrobat Professional, 77, 142, 188, 269
Fireworks, 148
Flash. See Flash
Gamma control panel, 126
Lightroom, 103
Photoshop. See Photoshop
Adobe Photoshop Restoration & Retouching, 124
Advanced Search option, Google, 62
advertising, 286
After Effects for Flash, Flash for After Effects, 314
AIA, 311
AKQA, 325
Alexander Isley, Inc., 322
aliases, folder, 100
alumni associations, 60
American Institute of Architects, 311
American Society of Media Photographers, 312
analog-to-digital conversions, 116
animated actions, 219
Animation World Network Television, 308
Apple
Aperture, 103
QuickTime. See QuickTime
Aquent, 311
architectural designers, 90, 111
architectural presentations, 38
architecture
CloudRaker.com, 200–203
Gracefulspoon.com, 106–110
KenLoh.com, 298–300
LaylaKeramat.com, 225–227
LukeLukeLuke.com, 24
Noa.com, 273–274
PeopleDesign.com, 66–69
ReverieCreate.co.uk, 44
SandstromDesign.com, 176–181
TBGD.co.uk, 158–160
TriboroDesign.com, 133–134
archive.org, 270–271
Armstrong, Rita, 318
art category, creative professional, 33–36
Art Directors Club, 312
Art in Context Center for Communications, 310
Art Law Center, 308
art schools, 60
Art to the Nth Power, 33. See also artn.com
artifacts, 128
artist statements, 171
artists, fine, 34–35
ArtistsRegister.com, 310
artlaws.com, 308
ArtPostcards service, 310
ArtVitae, 310
artwork
for admission portfolios, 33
altering someone else’s, 261
cleaning up digitized, 124–125
derivative, 261–262
digitizing, 120–122
getting permission to use, 255
licensing, 267
organizing, 98–99
oversized. See oversized artwork
photographing, 97, 99, 115, 116–120
protecting rights to, 265. See also copyright
repurposing, 139–141
shooting 3D, 116–120
storing, 97
viewing on Mac vs. PC, 126
aspect ratio, 151
assessment, 5, 291. See also self–assessment
Association for Computing Machinery, 311
associations, professional, 57, 61, 311–312
attachments, email, 75–77
audience. See target audience
audio codecs, 154
Automator, 104–105
AVI files, 125, 151, 152, 154, 155
awntv.com, 308
B
backgrounds, 119, 129–130, 221
Batch Process function, Fireworks, 148
BBK Design, 64
BDA, 312
Benedict.com, 308
biographical information
for book’s contributors, 317–327
including in portfolio, 168–169
blend modes, 140
Blogger, 187
blunders, concept, 199
BMP artwork, 101
books
designing covers for, 18
vs. onscreen content, 208
software self–help, 314–315
Borosky, Michael, 318
Boston University Photographic Resource Center, 283
Braithwaite, Rick, 176–181, 318
Braley, Michael, 143, 144, 319
brand–design specialists, 11, 39, 176, 200
branding
personal, 230
Broadcast Designers of America, 312
brochure portfolios, 193–194
browsers. See web browsers
Browsershots, 280–281
Building Design Portfolios: Innovative Concepts for Presenting Your Work, 284
bulk renaming, 104–105
C
cable modem connections, 146
Cafe Press, 260
Cahan, Bill, 319
Cahan & Associates, 319
capabilities portfolios, 194
capital letters, 165
Caradonio, Jackie, 18, 106, 195
career
counseling, 60
events, 57
objectives, 168
placement services, 60
Cascading Style Sheets, 185. See also CSS
including in portfolios, 69, 171, 178
by name of site owner/partner
Bennett, Thom, 156–161
Braithwaite, Rick, 176–181
Budelmann, Kevin, 64–69
Calder, Thane, 200–205
Hallman, Jonnie, 22–27
Heasty, David, 132–137
Keramat, Layla, 222–227
Kim, Yang, 64–69
Laffon de Mazières, Emmanuel, 86–91
Laird, Jay, 246–251
Locke, John, 106–111
Loh, Ken, 298–303
Scobie, Will, 44–49
Sinani, Emin, 272–277
Verstegen, Pascal, 272–277
Weigler, Stefanie, 132–137
Williams, Luke, 22–27
by topic
creating written content, 176–181
digitizing files, 132–137
dividing strategy, 86–91
expressing personal style, 44–49
interface design, 222–227
knowing your market, 64–69
presenting portfolio, 298–303
reels, 246–251
repurposing/optimizing, 156–161
structural metaphors, 200–205
virtues of organization, 106–111
by website name
CloudRaker.com, 200–205
Emmanuel–Laffon.com, 86–91
Gracefulspoon.com, 106–111
KenLoh.com, 298–303
LaylaKeramat.com, 222–227
LukeLukeLuke.com, 22–27
MetaversalStudios.com, 246–251
Noa.com, 272–277
PeopleDesign.com, 64–69
ReverieCreate.co.uk, 44-49
SandstromDesign.com, 176–181
TBGD.co.uk, 156–161
TriboroDesign.com, 132–137
catalog thumbnails, 102
catalogs, 18
CD projects, 19
business-card, 72
distributing portfolio on, 72–74
and frame rate, 154
labeling, 285
and window size, 154
cease and desist order, 256
CG Channel, 309
CG Society, 309
checklist
portfolio as, 13
self-assessment, 7–9
classic projects, 18–19
client-centric portfolios, 194
clientele, looking for, 54
clip art, 259–260
CloudRaker, 11, 40, 175, 200–205, 320
CMYK bar test, 98
cold–calling, 290
collaborative efforts, 272–277. See also partnering
collages, 260–261
collecting material, 96–97
color combinations, 199
color fidelity, 118
color management, 123
color palette, 219
color profiles, 149
columns, 217
ComfortKyle.com, 325
commarts.com, 311
commercial art portfolios, 33
Communication Arts, 30, 63, 80, 311
company research, 53. See also research
company–specific portfolios, 56
compression formats, 126, 151–152, 154
comps, design, 258–259
computer animators, 41
computer graphics, 309
computers, testing portfolio on different, 280
Computing Machinery, Association for, 311
concepts, portfolio, 198–199
confidentiality, xviii, 288–289
connection speeds, 148
consistency, design, 284
contacts, personal, 57–58
content, 163–181
adapting for portfolio, 15–16
avoiding errors in, 164–165
case study, 176–181
creativity in, 32
explaining creative thinking in, 170–173
greeking, 217
importance of, 163
language considerations, 166
legibility of, 218
onscreen vs. print, 208
quantity of, 15–16
for specific sites
CloudRaker.com, 204–205
Emmanuel–Laffon.com, 90
Gracefulspoon.com, 111
KenLoh.com, 300–303
LaylaKeramat.com, 222–225
LukeLukeLuke.com, 25
MetaversalStudios.com, 247–248
Noa.com, 274–276
PeopleDesign.com, 69
ReverieCreate.co.uk, 46–48
SandstromDesign.com, 181
TBGD.co.uk, 161
TriboroDesign.com, 134–136
what to include in, 166–173
writing for target audience, 173
contests, 287
contributors, this book’s, 317–327
copyright, 255–271
assignment of, 265–267
contracts/agreements, 267
determining who owns, 263–267
expiration dates, 256
and fair use, 256–258
financial implications of, 263
infringement, 256, 258, 267, 270–271
protecting, 267–271
registering, 267–268
resources, 308
respecting, 258–262
symbol, 268
terminology, 256
copyright-free images, 259
copywriting. See content
corporate identity designers, 39, 230
Correll, David, 136
cover art, 18
cover letters, 169–170
cover pages, 142–143
craft
digital, 114
and fine art, 35
Creative Commons, 260
Creative Digital Darkroom, The, 314
Creative Group, 313
Creative Hotlist site, 80
creative influences, 262
creative partnerships, 20–21, 272
creative professionals, 32–43
art category, 33–36
design category, 37–41
game design category, 42–43
motion and interaction category, 41–42
performing artist category, 43
and portfolio mix, 32
creative services portfolio sites, 79–81
creative thinking, explaining, 170–173
CreativeHotlist.com, 30
CreativePro.com, 313
creativity, in content vs. presentation, 32
credits, 20, 21, 263, 272, 276
critiques, portfolio, 59, 282–283
CSS Zen Garden, 189–190
D
DeBabelizer Pro, 146
degrees, professional, 10
delivery/format options, 72–83
email, 75–77
online, 77–83
portable media, 72–75
delivery technology, 186–191
complex movement/interaction, 190–191
instant portfolios, 186
portfolio helpers, 187–189
simple motion/interaction, 190
static websites, 189–190
demo reels, 42, 43, 153, 229, 246–251. See also reels
derivative art, 261–262
description tags, 63
design briefs, 171
design category, creative professional, 37–41
design comps, 258–259
design consistency, 284
design schools, 60
DesignDirectory.com, 61
DestroyToday.com, 321
developing portfolios, 85
diary portfolios, 195–196, 197
DigiMarc, 308
digital branding agencies, 11, 200
Digital Classroom series, 314
digital craft, 114
choosing file type for, 125–126
cleaning up, 124–125
compressing, 126
creating alternate versions of, 100
downsizing, 130
grouping, 99–100
naming/renaming, 100–102, 104–105, 155
optimizing, 144–151
organizing, 99–103
password–protecting, 269
stability of, 98
storing, 97
transferring physical media to, 111. See also digitizing
updating, 103
weeding out, 102
digital photos, 130, 129. See also photographs
digital portfolio. See also portfolio
capturing material for, 111. See also digitizing
case studies. See case studies
choosing structure for, 191
copyright issues. See copyright
delivery/format options, 72–83
delivery technologies, 186–191
flexibility of, 72
getting feedback on, 282–283
how people judge images in, 114
identifying work in, 166–167
interface design process, 210–219
navigation. See navigation
organizing artwork/files for, 98–105
vs. printed work, xvii–xviii
promoting, 286–287
quality vs. quantity in, 15–16
reworking, 16
showing 3D pieces in, 116–120
types of, xvi–xvii
written content for. See content
digital signatures, 269
digital zoom, 117
digitizing, 113–137
3D artwork, 116–120
case study, 132–137
cleaning up after, 124–125
file-type considerations, 125–126
flat art, 120–122
getting help with, 114–116
how to approach, 114
slides/negatives, 123
directories, 61
disc package, designing, 284–285
hybrid, 188
labeling, 285
printing, 285
-R/-RW, 74
discussion groups, 59
dispersing portfolios, 84–85
displacement maps, 140–141
dividing strategy, portfolio, 83–84, 86
DivX codec, 152
Dolby Laboratories, 324
doubling portfolios, 85
download speeds, 148
downloads, testing, 282
downsampling, 130
dress code, presentation, 293–294
Dropbox, 77
DSL modem connections, 146
Duggan, Sean, 314
duplicating portfolios, 83
DV codec, 151
DV files, 126
DVD-creation software, 188
DVD Maker, 188
DVD projects, 19
DVD-R format, 116
DVD services, 116
DVD Studio Pro, 188
DVDit, 188
distributing portfolio on, 72–74
and frame rate, 154
labeling, 285
testing, 281
transferring video to, 124
and window size, 154
E
Easter eggs, 181
editing program, professional, 127
education
checklist, 7
vs. experience, 6
including in résumés, 168
Eisenman, Sara, 284
Electronic Arts, 324
electronic media projects, 29
Eleven, Inc., 318
contacting target audience via, 288
distributing portfolio via, 75–77
including résumé with, 288–290
signatures, 286
embossing, 141
Emmanuel-Laffon.com, 21, 86–91
encoders, 151–152
encoding settings, 152–155
environmental-design portfolios, xvii
EPS files, 125
event posters, 19
exhibit designers, 90
vs. education, 6
filling gaps in, 20–21
including in résumés, 168
experience portfolios, 197, 200
Expression Media, 103
F
fair use, 256–258
Fast Start feature, 151
feedback, 282–283
Fernandes, Herculano, 236–237, 244, 320
file drawers, 98
file formats, 125–126
file-naming methods, 100–102, 144, 155
file types, 125–126
files. See digital files
fine-arts resources, 309–310
Firefox, 280
Fireworks, 146
Firm List, The, 313
FLA files, 143
content, 89–90
drawbacks, 161
and experience portfolios, 197
FLV video format, 152
internal programming language, 191
mastering, 191
Flash-based websites, 143, 210
flash photography, 117
Flash Player, 152
flatbed scanners, 121–122
Flay.com, 309
flow-charting software, 214
folders
creating, 99
linking, 100
naming, 100–102
follow-up, presentation, 295–296
fonts, 218, 279. See also typography
format/delivery options. See delivery/format options
fps, 154
frame rate, 154
free speech, 257
freelancers
copyright considerations, 264
graphic designers, 39
illustrators, 36
importance of portfolio for, xvi
vs. independent contractors, 264
multimedia designers, 40
photographers, 35–36
production developers, 41
videographers, 41–42
and work-for-hire projects, 265–267
Fron, Janine, 192
FTP sites, 77
G
Gallery of 3D, 309
gallery portfolios, xvii, 192–193
gallery presentations, hosted, 82
GamaSutra, 310
game art, 42
game artists, 43
game-design resources, 310
game designers, 42–43, 172, 230, 248
game programmers, 42–43
Gamedev.net, 310
gamma settings, 126
Garbage In=Garbage Out, 114
Gaussian Blur filter, 129
GDNet Lounge, 310
Geduld, Marcus, 314
generalists, 230–231
Georgia typeface, 218
GIGO, 114
goals
assessing, 6
checklist, 8
importance of, 12
long-term vs. short-term, 12
Goldfarb Associates, Roz, 313, 318
Gottesman, Deb, 294
Gracefulspoon.com, 106–111, 323
graduate school portfolios, 34
grammatical errors, 164–165
Graphic Artists Guild, 312
Graphic Arts, American Institute of, 57
Graphic-arts resources, 310–311
Graphic Design, Society for Professional, 57
GraphicDesignForum.com, 59
Graphis, 63
greeking, 217
group portfolios, 20
group sites, 308–311
grouping files, 99–100
grouping schemes, interface design, 211–213, 217, 223
groups, discussion, 57. See also forums
Gunnar Swanson Design Office, 326
H
Hallman, Jonnie, 22–27, 193, 321
Harrington, Richard, 314
HD encoding, 152
headlines, 218
headshots, 144
helpers, portfolio, 187–189
hint tracks, 151
histograms, 127
Hoefig, Nancy, 321
Holzschlag, Molly E., 314
honors, academic, 168
hosted gallery presentations, 82
HTML, 190
hybrid discs, 188
I
ICC color profiles, 149
ICO files, 101
ID portfolios, 86
identity design, 132, 136, 230
iDVD, 188
illustrations, scanning, 121
illustrator portfolios, 33, 44–49
illustrators, 36
image collages, 260–261
image-compression formats, 126
image-editing
techniques, 126–131
terms, 128
images. See also photographs
adjusting brightness/contrast in, 128
compressing, 126
copyrighted. See copyright
editing background for, 129–130
eliminating moiré pattern in, 128–129
fixing tonal problems in, 126–127
optimizing, 144–150
quailty considerations, 114
scanning. See scanning
sharpening, 131
slicing, 146
sources of, 258–259
testing, 282
Incase, 322
independent contractors, 264
industrial design portfolios, 86
Industrial Designers Society of America, 57, 312
InfoDesign, 313
infringement, copyright, 256, 258, 267, 270–271
InsideCG.com, 309
instant portfolios, 186
intellectual property, 256, 271
interactive designers, 29, 42, 168
interactive websites, 190–191
interactive wrappers, 38. See also wrappers
interface design, 207–227
avoiding distractions in, 219–221
and book metaphor, 208
case study, 222–227
process, 210–219
typography considerations, 218
interface designers, 29
Internet Archive Wayback Machine, 270–271
interpolation, 130
Interview Rehearsal Book, The, 294
invitation-only sites, 80
IPG Art Law Center, 308
iPod-like scroll wheel, 273–274
Isley, Alexander, 322
iStockPhoto.com, 259
italic fonts, 218
iTunes, 151
J
Jardine, Mark, 303
JavaScript, 190, 191, 298, 314
JavaScript and Ajax for the World Wide Web, 314
job listings, 61, 116, 313–314
job searches, 54
jokes. See humor
JPEG files
editing, 126
and ICC color profiles, 149
and screen shots, 143
K
Keramat, Layla, 79, 222–227, 322
key frames, 154
KISS principle, 219
L
labels
disc, 285
Laffon de Mazières, Emmanuel, 21, 75, 86–91, 322
laptop portfolios, 74–75, 222–225
lawyers, intellectual property, 271
LaylaKeramat.com, 222–227
leave-behinds, 284, 287, 294–295
legal issues
copyright. See copyright
fair use, 256–258
resources, 308
legal rights, 270
legibility, 284
Leo Burnett Advertising, 327
letters, cover, 169–170
license-free images, 259–260
licensing fees, 260
lighting, 117
Lightroom, 103
line art, 120–122
linking decisions, 217
LiveBooks, 81
Locke, John
biographical information, 169, 323
case study, 106–111
PDF portfolios, 111
Ludden, Jack, 192
LukeLukeLuke.com, 19, 22–27, 84, 327
M
Mac
Automator app, 104–105
Bulk-renaming feature, 104–105
catalog software, 103
DVD-creation software, 188
flow-charting software, 214
folder icons, 102
portfolio helpers, 187, 188–189
testing portfolio on, 280
Time Machine, 103
video format, 151
video software, 151
viewing artwork on, 126
web browsers, 280
magazines, 63
mail-to links, 296
mailers, 287
mailings, 290–291
maps
displacement, 140–141
market research, 52–53. See also research
masks, 128
Masson, Terrence, 324
media, portable, 72–75
Media Photographers, American Society of, 312
Media Player, 188
message boards, 59
meta tags, 63
metallic inks, 141
metaphors, portfolio, 66, 186, 191–197, 200
Metaversal Studios, 172, 246–251, 323
Visio, 214
Windows. See Windows
Word, 164–165
mini CDs, 72
modernpostcard.com, 290
modularity, 210
Monster.com, 313
motion and interaction category, creative professional, 41–42
motion graphics professionals, 41–42
Movie Maker, 125
MP3 files, 126
MP4 files, 126
MPEG-4 codec, 151
MPEG files, 126
multimedia designers, 40
MySpace, 82
N
naming files, 100–102, 144, 155
narrative portfolios, 196–197, 200
native files, 125
CloudRaker.com, 200–203
Emmanuel-Laffon.com, 86–90
Gracefulspoon.com, 106–110
KenLoh.com, 298–300
LaylaKeramat.com, 225–227
LukeLukeLuke.com, 24
MetaversalStudios.com, 247–248
Noa.com, 273–274
PeopleDesign.com, 64–69
planning, 217
and portfolio metaphor, 191
ReverieCreate.co.uk, 44
SandstromDesign.com, 176–181
TBGD.co.uk, 158–160
TriboroDesign.com, 133–134
negatives, digitizing, 123
Negrino, Tom, 314
newsletters, 19
Niederst, Jennifer, 314
Nikon COOLPIX cameras, 117
Noa Studios, 272–277, 326, 327
Northeastern University, 324
O
Oakley, 323
objectives, career, 168
OmniGraffle, 214
online contests, 287
online forums. See forums
online portfolios, xvi–xvii, 77–83, 130. See also digital portfolio
optical zoom, 117
optimizing, 144–151
animation files, 155
case study, 156–161
defined, 144
image files, 144–150
purpose of, 144–146
tools, 146
video files, 150–151
ways of approaching, 148
organizations, professional, 57, 61, 311–312
organizing
artwork, 98–99
case study, 106–111
digital files, 99–103
samples, 98–99
orphan projects, 258
backup considerations, 96
photographing, 115, 116–120, 140–141
repurposing, 140
scanning, 115
ownership, terms of, 256
P
package designers, 39
packaging, portfolio, 284–285
paper samples, scanning, 140
partnering, 20–27
benefits of, 20
your role in, 20–21
password-protected files, 269
PDF files
and 2D images, 77
avoiding scrolling in, 143
file–size considerations, 143
locking, 77
naming, 144
password-protecting, 269
repurposing published work with, 142–144
software for creating, 77, 142
as standard for publishing layouts, 126
tips for creating, 142–144
PDF portfolios, 39, 76, 111, 142
Pendaflex folders, 98
People Design, 64–69, 194, 216, 319, 322
performance digital portfolios, 43
performing artists, 43
permissions, 255, 258, 267. See also copyright
personal blogs, 82–83, 172–173. See also blogs
personal branding, 230
personal contacts, 57–58
personal information, 167–169
personal websites, 78
personality, assessing, 6, 9, 14
photo collages, 260–261
photo scanners, 115
Photographers, American Society of Media, 312
Photographic Resource Center, Boston University, 283
photographs. See also images
of 3D pieces, 116–120
optimizing, 146–150
of oversized books, 140–141
resizing, 130
royalty-free, 255
scanning, 113. See also scanning
sharpening, 131
cleaning up digitized art in, 124
combining scanned images in, 115
creating illusion of 3D in, 116
download-speed estimator, 148
fixing tonal problems in, 127
and ICC color profiles, 149
opening raw files in, 125
optimizing features, 146
resizing images in, 130
setting gamma in, 126
slicing feature, 146
squaring up art in, 121
physical portfolios, xvii–xviii. See also portfolio
pixelated images, 120
placeholder text, 217
platforms, testing portfolio on different, 280
portable media, 72–75
portfolio. See also digital portfolio
case studies. See case studies
case-study approach to, 69
concepts, 198–199
copyright issues. See copyright
creating company-specific version of, 56
determining mix of elements in, 32
developing, 85
digital vs. physical, xvii–xviii
dispersing, 84–85
dividing, 83–84
doubling, 85
duplicating, 83
expressing personality in, 14
helpers, 187–189
important ingredients in, 31–32
interface design process, 210–219
as marketing tool, 13
navigation. See navigation
neutralizing, 5
purpose of, xv–xvi, xix, 30–31
reels. See reels
resources, 307–315
in second language, 166
selecting material for, 15–16
for specific professions, 32–43
stretching limits in, 43
target audience for. See target audience
understanding goals for, 12
what it’s not, 13
Portfolio feature, Adobe Acrobat Professional, 142
presentation programs, 188
presenting portfolio, 279–303
case study, 298–303
designing disc package, 284–285
dress code for, 293–294
following up after, 295–296
hints for, 294
as part of portfolio design, 279
rehearsing prior to, 291–293
testing prior to, 280–282
print designers, xxiii, 29
print portfolios, xvii–xviii, 79, 284
print projects, 140–141, 142–144
printers, disc, 285
prints, scanning, 115
problem-solving, 32
process comments, 171
product designers, xvii, 38, 90
product developers, 41
product packaging, 179
professional associations, 57, 61, 311–312
professional degrees, 10
professional editing programs, 124, 127
professional photographers, 35–36, 312
professionals, creative. See creative professionals
project descriptions, 170
project titles, 166–167
projects
creating your own, 17
describing, 170
examples of classic, 18–19
recommended number of, 15–16
reworking, 16
showing variety of, 15
promaxbda.org, 312
promotion, 286–287
protection technologies, 268–271
public domain, 256
publication design, 132
publicity, 286
Q
quality control, 21
quality of content, 15
quantity of content, 15–16
R
-R/-RW discs, 74
RA files, 155
Rabun, Cynthia, 324
real estate projects, 19
RealNetworks, 152
reels, 229–251. See also demo reels
audience sweeteners for, 240–243
case study, 246–251
creating multiple, 243–245
delivery options for, 243–245
developing, 231–234
as exercise in personal branding, 230
and the market, 230–231
purpose of, 229
sequential nature of, 230
structure of, 234–240, 248–251
updating, 251
wrapping, 245
registration, copyright, 267–268
rehearsals, presentation, 291–293
relative links, 282
repurposing
artwork, 139–141
case study, 156–161
with PDFs, 142–144
resampling, 130
research, 52–63
purpose of, 52
stages, 52–56
tools, 56–63
updating, 63
resizing images, 130
resolution, 121, 122, 123, 130
resources, 307–315
career sites, 313–314
copyright/legal issues, 308
group sites/forums, 308–311
professional organizations, 311–312
software self-help books, 314–315
specialized, 313
résumés, 13, 167–168, 288–290, 297
ReverieCreate.co.uk, 44–49, 326
reviews, portfolio, 5, 12, 59, 282–283
Rhode Island School of Design, 312
Richards, Stan, 325
Richards Group, The, 325
rights, assignment of, 265–267
RISDBoston.org, 60
RISD.edu, 312
RM files, 155
Roxio DVDit, 188
royalty-free images, 255, 259–260
Roz Goldfarb Associates, 313, 318
S
Safari, 280
samples
collecting, 96
organizing, 98–99
Sandstrom Design, 176–181, 212, 318
Save for Web and Devices function, 130, 146
books, 115
eliminating moiré pattern when, 128–129
embossed pieces, 141
getting help with, 114
line art, 120–122
metallic inks, 141
negatives, 123
paper samples, 140
prints, 115
recommended book on, 123
resolution considerations, 122, 123
Scanning Negatives and Slides: Digitizing Your Photographic Archives, 123
school projects, 96
Scobie, Will, 37, 44–49, 46, 81, 326
screen shots, 143
screen size, 215
seamless backgrounds, 119
search tools, 56–63
alumni associations, 60
books/magazines, 63
forums/directories, 59
Google, 60–62
personal contacts, 57–58
schools/universities, 60
social networking, 58–59
security issues, xviii, 268–269
self-assessment, 5–14
challenges of, 5
checklist, 7–9
of goals, 12
importance of, 6
of personality, 14
purpose of, 5
of strengths/weaknesses, 10–12
subjective nature of, 6
of values, 13
self-confidence, 12
self-help books, 314–315
self-publishing sites, 78–79, 286
serif typefaces, 218
Sharpen filter, 131
Shea, Dave, 314
signatures
digital, 269
email, 286
site navigation. See navigation
sleeves, disc, 285
slicing images, 146
slides, digitizing, 123
Smith, Dori, 314
snail mail, sending portfolio via, 290–291
social networking sites, 20, 58–59, 69, 80. See also specific sites
societies, professional, 57, 310. See also associations
Society for Environmental Graphic Design, 57, 312
software
Easter eggs, 181
Self-help books, 314–315
Sorenson codec, 154
soul-searching, 4. See also self–assessment
spec sheets, 193–194
speed, testing, 282
speed estimator, 148
spelling errors, 164–165
Spiekermann, Erik, 218
sRGB profiles, 149
stages
interface design, 210–219
research, 52–56
static websites, 189–190
statistics, 59
stock images, 259–260
Stop Stealing Sheep & Find Out How Type Works, 218
storing original art, 97
storytelling skills, 200
streaming data, 151
strengths, assessing, 7–8, 10–12
structure
student projects, 96
students, hiring, 116
studio blogs, 82–83
style
vs. concept, 198
derivative, 261–262
expressing personal, 44–49
presenting identifiable, 31
style sheets, 185. See also CSS
surveys, 59
Swanson, Gunnar, 326
T
tags, meta, 63
tape reels, 230
tapes, digitizing, 116, 123–124
target audience, 51–69
case study, 64–69
changing, 64
cold-calling, 290
contacting, 287–291
creating projects for different, 17
and portfolio mix, 32
researching, 52–63
and typography, 218
writing for, 173
teamwork, 270. See also partnering
technical virtuosity, 41
technology
delivery. See delivery technology
effect on design, 186
and fine art portfolios, 34
merger of art and, 34
protection, 268–271
using inappropriate, 32
testing portfolio, 21, 55, 280–282
text. See content
thank-you notes, 296
thumbnails, catalog, 102
time-and-motion portfolios, 41
Time Machine, 103
tonal problems, 126–127
tonal values, 127
trademarks, 256
traditional portfolios, xvii–xviii. See also portfolio
training vs. experience, 6
transparent overlays, 140
travel prospectus projects, 19
Triboro Associates, 321
tripods, 119
U
Unsharp Mask filter, 131
updates
digital file, 103
résumés, 297
uppercase words, spell–checking, 165
U.S. Copyright Office, 266–267, 308
us.firmlist.com, 313
V
variety
in fine artist portfolio, 35
in production specialist portfolio, 41
pros and cons of, 31
in time-and-motion portfolio, 41
Veloso, Bryan, 303
Verstegen, Pascal, 272–277, 327
VGA adapters, 74
VHS tapes, digitizing, 123–124
video
codecs, 151
encoders, 151–152
encoding settings, 152–155
optimizing, 150–151
services, 116
viewing encoded, 151–152
walkthroughs, 90
video-compression formats, 126
video-editing process, 125
video-editing programs, 123, 124, 127
video-sharing sites, 152
video tapes, digitizing, 123–124
videoconferencing, 154
videographers, 41–42
Vimeo, 152
violations, copyright, 270–271
Visio, 214
Visual QuickStart Guides, 114, 314, 315
VisualFX.com, 324
VUE, 214
W
watermarks, 152, 259, 269, 308
WAV files, 126
Wayback Machine, 270–271
weaknesses, assessing, 7–8, 10–12
and ICC color profiles, 149
testing portfolio on different, 280–281
and video formats, 152
Web Design in a Nutshell, 314
web-publishing programs, 188
web text, 166. See also content
websites
interactive, 190–191
static, 189–190
weighted optimization, 147
Weigler, Stefanie, 132–137, 321
WESTAF, 310
Western States Arts Federation, 310
white balance, 117, 118–119, 128
white matte backgrounds, 119
wide-angle lenses, 119
Wiley Digital Classroom series, 314
Williams, Luke
biographical information, 22, 327
case study, 22–27
copyright notice, 268
future plans, 26
presentation leave-behinds, 287, 295
window size, 153–154, 157, 209
bulk-renaming feature, 104
catalog software, 103
DVD-creation software, 188
Expression Media, 103
Flow-charting software, 214
and ICC color profiles, 149
Movie Maker, 125
portfolio helpers, 188–189
testing portfolio on, 280
video format, 151
viewing artwork on, 126
web browsers, 280
WMV files, 155
Wondershare PPT2Flash Standard, 188
Word, Microsoft, 164–165
work experience. See experience
work-for-hire projects, 96, 264–265
World Wide Arts Resources, 309
wrappers, 40, 43, 161, 219, 245
writing errors, 164–165
written content. See content
wwar.com, 309
X
Y
Yahoo discussion groups, 59
Z
Zazzle, 260
Zen of CSS Design, The, 314
zoom feature, camera, 117