Appendix B. Contributors
This book would have been far less rich, attractive, and exciting without the words and images of this international group of professionals, who so graciously allowed me to showcase their talents and ply them with questions. Some are at the beginning of their careers, and are certain to surprise and delight with their future great work and terrific portfolios. Others are well-respected professionals at the top of their game, who were generous enough to donate their time and thoughts to this project. My only regret is that I couldn’t show more of their work, and include all of their insights.
Rita Armstrong
Design Recruiter, Roz Goldfarb Associates WWW.RGARECRUITING.COM
Since 1988, Rita Armstrong has sought out and placed talented designers and design managers in packaging, digital, and industrial design. She is passionate about encouraging designers to gain the business tools they need to promote their talent. She has spoken at conferences, given seminars at design schools, and contributed to articles and books, including a chapter in Roz’s own book, Careers by Design. Before toiling in the fields of theater, advertising, and nonprofit communications, she graduated from Fordham University with a BA in Communications with a concentration in Journalism and Film.
Thom Bennett
Graphic/Web Designer WWW.TBGD.CO.UK
British designer Thom Bennett has always been equally drawn toward creativity and numbers. After studying art and graphic design, he pursued a degree in landscape architecture in an attempt to combine both interests, and because the idea of producing something physical (rather than pen on paper) was very appealing. After graduation, he again became involved in graphic design and secured a job at a local graphic design agency. He has stayed in this field ever since, moving more recently into website design.
Michael Borosky
Creative Director, Eleven, Inc. ELEVENINC.COM
Michael Borosky spent the first 15 years of his career working in the offline side of the design business for a variety of firms, including the San Francisco office of Pentagram. He started specializing in online media after joining CKS Partners (now MarchFirst). As Creative Director, he led interactive projects for clients ranging from MCI to General Motors, Visa, and Levi Strauss. As partner and Creative Director at Eleven, Michael oversees the online brand integration for a wide range of clients, including Kodak, Microsoft, and Williams-Sonoma.
Rick Braithwaite
President Emeritus, Sandstrom Design WWW.SANDSTROMDESIGN.COM
Rick Braithwaite co-founded Sandstrom Design in 1990 after 16 years in the advertising industry. He has three children, four grandchildren, and is an avid golfer, hiker, and reader. He grew up in Los Angeles, spent three years as an officer in the Marines, and has been married for 40 years. He is a former President of APDF (Association of Professional Design Firms), loves the theater and fly fishing, and is the only male in America who has not appeared on a reality TV show.
Michael Braley
Art Director WWW.BRALEYDESIGN.COM
Michael Braley is an Art Director and designer in Brooklyn, New York. His work has appeared in numerous publications and exhibitions including: British Design and Art Direction, Clio Awards, I.D., Graphis, Type Directors Club, CA, The Art Directors Club of New York, The One Show, Step 100, and Print and is in the permanent collections of the San Francisco Museum of Modern Art, the Chicago Athenaeum Museum of Architecture and Design and the Museum für Kunst und Gewerbe in Hamburg, Germany. Braley has taught typography at the California College of the Arts (CCA) and has lectured and led workshops at universities and professional organizations around the nation.
Kevin Budelmann
President, People Design WWW.PEOPLEDESIGN.COM
Kevin Budelmann studied computer interface design at Carnegie Mellon University before it was cool, while gaining his BFA in graphic design, and before pursuing further study at The School of Design in Switzerland and the Harvard Business School. His acclaim as a designer for a diverse roster of clients includes numerous awards in major design competitions from the AIGA, the Art Directors Club of New York, The Type Directors Club of New York, Graphis, Print, Creativity, and Step, as well as recent Webby Awards. He has been a speaker and judge at design events and institutions across the continent.
Bill Cahan
Founder and Creative Director, Cahan & Associates
Widely praised for its evocative annual reports, packaging, corporate branding, advertising, and web design, San Francisco-based Cahan & Associates has a diverse clientele ranging from Fortune 500 companies to consumer, high-tech, and biotech leaders to emerging growth companies. The company has won over 2000 awards and garnered write-ups in hundreds of periodicals and books. The Princeton Architectural Press book, I Am Almost Always Hungry, chronicles the agency’s culture, process, and portfolio. Cahan’s penchant for refreshing the stodgy world of annual reports has been chronicled in “Cahan & Associates on Annual Reports.”
Thane Calder
CoFounder, CloudRaker WWW.CLOUDRAKER.COM
Thane Calder co-founded CloudRaker on Valentines Day 2000 in order to launch the no-bull digital agency of the future. After almost 10 years, he still feels like he’s running a start-up, given the ever-changing nature of the industry. Thane oversees strategic planning at CloudRaker, and has a knack for asking a lot of questions (and spilling coffee). His creative, no-nonsense approach has led to the successful development of key Internet mandates with such clients as Air Canada Vacations, Bell Canada, eBay Canada, enRoute Magazine, Onitsuka Tiger (ASICS), Sympatico/MSN, and the Canadian Cancer Society.
Mike Cefaratti
Principal, Cefaratti Design CEFARATTI.COM
In his many years in new media and broadcast design, Mike has created web-based solutions for agencies like Think New Ideas, Nicholson NY/IconMedialab, DePlano Group, Atmosphere, and Plural. He has played a critical role in the strategic development and execution of branded Internet solutions, CD-ROMs, television commercials, and music compositions. Most notably, he has created award-winning sites for both Avon and Rockport, and developed websites and banner campaigns for clients including AIG, Chase, Marriott, and Frito-Lay. Mike holds degrees in both marketing and graphic design. He currently works in New York City.
Herculano Fernandes
Animator WWW.HERCFERN.COM
Herculano Fernandes is a recent graduate of Northeastern University’s Art+Design Department. He dual-majored in Multimedia Studies and Animation, emerging as a Maya generalist and compositor. Currently freelancing in the broadcast industry, he hopes to work in various cities creating amazing work.
Henry Foster
Animator TOADSTORM.COM
Henry Foster was raised in Foxboro, MA, a drinking town with a football problem. After getting his bachelor’s degree in Multimedia Studies and Animation from Northeastern University, he worked as a Flash programmer and animator, and later as a freelance 3D artist and technical director. He currently lives in Los Angeles.
Jonnie Hallman
Web designer, programmer DESTROYTODAY.COM
Jonnie Hallman is a web designer, programmer, and aspiring comedian. He is a graduate of the Maryland Institute College of Art, where he majored in graphic design. Throughout his four years at the MICA, Jonnie worked at the multi-disciplinary studio, Shaw Jelveh Design, focusing on “green” clients such as the United States Green Building Council. Under the name “Destroy Today,” Jonnie won an Adobe Design Achievement Award for his Flickr application, DestroyFlickr. His Twitter application, DestroyTwitter, surpassed 150,000 installs within its first six months of being public. Jonnie plans to continue programming and hopes to someday find a hobby separate from the computer.
David Heasty
Co-Founder, Triboro Associates WWW.TRIBORO.COM
Triboro is the husband-and-wife team of David Heasty and Stefanie Weigler. The studio excels both in building inspiring brands from the ground-up and in shepherding already established brands into new territories. The company’s clients include Alfred A. Knopf, Andrew Roth, GQ, Johan Lindeberg, 4AD, P.S.1 MoMA, The New York Times, and William Rast. In 2005 David Heasty became an Art Directors Club “Young Gun.” Triboro’s work has been featured in numerous design publications as well as the New York Times, the Wall Street Journal, and Lucky. Triboro has been consistently awarded and recognized by the AIGA, Art Directors Club, Print and The Society of Publication Designers.
Nancy Hoefig
Principal, Hoefig Design HOEFIGDESIGN.COM
Nancy Hoefig brings more than 20 years’ experience in brand-image campaigns and design systems to Fortune 500 clients, including BP, Charles Schwab, Ford Motor Company, and Visa. Before founding Hoefig Design, Nancy served as Creative Director at Landor Associates, an Associate Partner at Pentagram in New York, Executive Art Director at CBS in New York, Deputy Art Director at the New York Times Magazine, and as a Principal with The Richards Group in Dallas. Nancy holds a BFA in Graphic Design from Syracuse University and served as an instructor at The School of Visual Arts in New York. She has received numerous awards from AIGA, CA, Clio, Graphis, Mead Show, Potlatch Annual Report Show, Art Directors Club of New York, Society of Illustrators, Society of Publication Designers, and Type Directors Club.
Alexander Isley
Principal, Alexander Isley Inc. WWW.ALEXANDERISLEY.COM
Alexander Isley heads Alexander Isley Inc., a nine-person design firm with offices in Connecticut and NYC. He is also a partner in The Dave and Alex Show, an advertising and marketing communications agency. Alex is a graduate of The Cooper Union and the North Carolina State University College of Design. He is a visiting critic at the Yale Graduate School of Art.
Layla Keramat
Designer [email protected]
With expertise in user interface and corporate design, Layla Keramat has led design projects on many digital platforms, including websites, desktop software, telematics, handhelds, mobiles, and touch screens. Her client roster includes Barnes & Noble, Coca-Cola, Deutsche Telekom, GE, Maytag, o2 Telefonica, and Vodafone. Layla’s career began in 1987 with Sony Music, where she was responsible for designing packaging and advertising for European releases, including Bruce Springsteen, Pearl Jam, and Mariah Carey, as well as spearheading emerging technology initiatives. Besides design practice, Layla mentors design talent and is a former Adjunct Professor, School of Visual Arts, NY.
Yang Kim
Vice Presiden/Creative Director, People Design WWW.PEOPLEDESIGN.COM
Yang Kim’s fruitful client collaborations include efficient communications management for Southern California-based SitOnIt Seating, edgy retail brochures for Jaguar Cars, and landmark annual reports for Herman Miller. Yang’s work has been recognized by major design competitions including the Art Directors Club of New York, the Type Directors Club of New York, Communication Arts, Critique magazine, the AIGA, Graphis, How, ID Magazine, the Mead Annual Report Show, Print, AR100, and Creativity. Yang has served as a judge in many international design shows and conferences. She has a BFA in Graphic Design from Carnegie Mellon University.
Emmanuel Laffon de Mazières
Industrial Designer, Incase WWW.EMMANUEL-LAFFON.COM
Emmanuel Laffon de Mazières was born in 1983 in Toulouse, France. He graduated with honors from Institut Superieur de Design (France) in 2006. After working for IDEO, One&Co, and Fuseproject, he freelanced for small consultancies and is now an industrial designer with Incase in San Francisco. His aim is to create iconic designs using symbols that reside in our memory, and to develop a special relationship between products and people. Emmanuel likes to picture himself as an antenna that catches trends and desires from the air to give them shape using the filter of culture.
Jay Tailor Laird
Founder, Metaversal Studios WWW.METAVERSALSTUDIOS.COM
Jay Laird is the Founder and Lead Game Designer of Metaversal Studios. A screenwriter and comic book author, his credits include the Roger Corman-produced film The Strangler’s Wife and “Star Wars Tales” from Dark Horse Comics. He has been teaching writing, programming, animation, and design at Northeastern University for a over a decade, his career there culminating in his co-development of the university’s graduate and undergraduate game design programs. He is currently completing his MFA in Creative Writing at Lesley University while producing a feature-length documentary and writing various articles and reviews in his spare time. He also still finds time to wash behind his ears, eat three meals a day, and occasionally, even, to sleep.
John Locke
Architectural designer GRACEFULSPOON.COM
John Locke lives in New York City. He received his M.S. in Advanced Architectural Design from Columbia University’s Graduate School of Architecture, Planning and Preservation, where he was awarded the William Kinne Fellows Traveling Prize, the Lucille Lowenfish Memorial Prize, and the William Ware Prize for Excellence in Design/Saul Kaplan Traveling Fellowship. In 2005, John graduated from the University of Texas at Austin with a Bachelor of Architecture degree. Prior to attending Columbia, John worked as a designer with Randall Stout Architects in Los Angeles. He is also the co-founder of Lion in Oil, a graphic design and photography studio.
Ken Loh
Director of Web, Oakley KENLOH.COM
Long before he understood what “marketing” meant, Ken was unwittingly building brands. Armed with his No. 2 pencil, he never left a Pee-Chee folder unadorned with surf and skateboard logos. At The Mednick Group, he developed advertising and design solutions for a diverse range of clients including Coca-Cola, NBA, NHL, Reebok, and Sega. Ken remained Creative Director when the firm transformed into THINK New Ideas, one of Omnicom’s first interactive agencies. At Yahoo! Search Marketing he led creative efforts supporting the promotion of Paid Search. In 2006, those early surf/skate influences re-emerged when Ken joined Oakley to overhaul the company’s web business; improving their e-Commerce platform and revitalizing their online branding and marketing initiatives.
Kevin Longo
Associate Art Director, RDA Food & Entertaining WWW.SKEVINLONGO.COM
Kevin graduated from Northeastern University in 2004. At RDA Food & Entertaining (Every Day with Rachael Ray, Taste of Home, allrecipes.com), he helps oversee the in-book/online creative as well as their visual presence in the marketplace. He moved to New York City when, on a whim, he wrote to Entertainment Weekly to convince them that he was was their biggest fan—luckily they agreed and hired him. He currently resides in Manhattan with his wife and spends his spare time making music, traveling, and photographing it all along the way.
Terrence Masson
Director, Creative Industries, Northeastern University VISUALFX.COM
With 20 years of production experience, Terrence’s work includes feature film (Star Wars), interactive (SimCity 4), and award-winning short animated films (Bunkie & Booboo). He also single-handedly developed the CG pipeline for South Park. Terrence consults with major production studios on creative development and pipeline efficiency, and is a member of the Producers Guild of America, the Visual Effects Society and active in SIGGRAPH since 1988, including 2006 Computer Animation Festival Chair and currently as SIGGRAPH 2010 Conference Chair. He is the author of CG101: A Computer Graphics Industry Reference (Second Edition).
Cemre Ozkurt
Senior Character Modeler, Electronic Arts WWW.FISTIK.COM
Cemre Ozkurt was born and educated in Istanbul. He started creating short animations on his brother’s Amiga computer when he was seven years old. He studied at the Graphic Design Academy at Mimar Sinan University. His work was published in many magazines, and won several awards in international competitions. Cemre worked on several different games and movies like Spiderman 2, Disney’s Mickey’s Twice Upon a Christmas, Unreal Tournament, Sims 3 and Oscar-nominee short film Gopher Broke. He currently lives in San Francisco and works at Electronic Arts.
Cynthia Rabun
Senior Director, Human Resources, Dolby Laboratories, Inc.
Cynthia Rabun has over 20 years experience recruiting creative and marketing professionals for companies as diverse as Sony Music Entertainment Inc., Levi Strauss, and Landor Associates. Currently, she heads up the recruitment function for Dolby in San Francisco, CA. Cynthia has a bachelor’s degree from U.C. Berkeley’s Business Administration, where she studied marketing.
Kyle Raffile
Animator WWW.COMFORTKYLE.COM
Kyle Raffile is a lighting artist and generalist animator who was a dual major in Multimedia Studies and Animation at Northeastern University.
Stan Richards
Principal, The Richards Group RICHARDS.COM
Stan Richards founded The Richards Group, now one of the nation’s premier creative resources, after graduating from New York’s Pratt Institute. His work has received awards in virtually every major competition in the world. The company was named Adweek’s Agency of the Year five times between 1988 and 2002. In 1997, Graphis magazine named The Richards Group one of the 10 best agencies in the world. Stan received the AIGA Gold Medal for career achievement in design in 1996, and in 1999, he received the highest honor available to a creative with his election to the Art Directors Hall of Fame, joining such luminaries as Walt Disney, Norman Rockwell, and Andy Warhol.
Jason Ring
Creative Director, AKQA JASONRING.COM
Jason Ring is a creative director at AKQA’s San Francisco office and has over 15 years of design experience. His work includes digital and traditional solutions for iconic brands and cultural institutions like Brooklyn Academy of Music, McDonald’s, Motorola, New Museum, Sprite, Target, and Yale. Ring holds a master’s degree from the Institute of Design in Chicago. His work has been featured in AdWeek, Artnews, Communication Arts, I.D., The New York Times and The Wall Street Journal. Jason is a practitioner of traditional Chinese martial arts and a student of 34th-generation Shaolin Temple fighting monk Shi Yan Ming. He has participated in numerous martial arts performances in the U.S.l.
Ellen Sandor
Director, (art)n ARTN.COM
Ellen Sandor is an internationally recognized multimedia artist, with works in the permanent collection of the International Center of Photography, Fred Jones Jr. Museum of Art, University of Oklahoma, Santa Barbara Museum of Art, and The Smithsonian. Ellen is an Affiliate of eDream, National Center for Supercomputing Applications, University of Illinois at Urbana-Champaign. She is a board member of the Lawyers for the Creative Arts, INTUIT, OXBOW, Board of Governors of The School of the Art Institute of Chicago, and chair of the Gene Siskel Film Center Advisory Board at SAIC, member of the Committee on Photography at the Art Institute of Chicago and an advisory board member of the Fred Jones Jr. Museum of Art, University of Oklahoma.
Will Scobie
Illustrator WWW.REVERIECREATE.CO.UK
An illustrator based in the south of England, Will Scobie produces illustration for clients such as MTV, Kanoti, Radford Wallis, Tullo Marshall Warren, Modern Creatives, and They Create. He is a member of the Coloured In collective. When he is not drawing, he creates electronic music and drinks cups of green tea.
Emin Sinani
Web Designer, Noa Studios WWW.NOASTUDIOS.COM
Emin Sinani is a student of industrial design at the University of Technology in Rotterdam, Eindhoven in The Netherlands. He has been designing websites using Flash and After Effects as a freelancer, and now for Noa Studios, for several years, and has recently become interested in animation and videos. Together, he and Pascal Verstegen won the May 1st Reboot ‘08 for the Noa Studios v.8 site.
Gunnar Swanson
Principal, Gunnar Swanson Design Office GUNNARSWANSON.COM
Gunnar Swanson’s design has won over 100 awards for trademark, publication, type, packaging, and graphic design from the AIGA, Print, Graphis, How, the American Corporate Identity series, and other graphic design organizations, books, and magazines. He has written dozens of articles that have appeared in trade press and academic journals, and that were included in three major graphic design anthologies, and published internationally. He is the editor and designer of the Allworth Press book, Graphic Design & Reading. He has taught at the Otis College of Art and Design and the University of California Davis, headed the graphic design program at the University of Minnesota Duluth, has directed the multimedia program at California Lutheran University, and now teaches at East Carolina University.
Wip Vernooij
Character Animator WIPVERNOOIJ.COM
Wip Vernooij is a Dutch animator and cartoonist, based in London. After graduating from The Utrecht School of the Arts (HKU) in Image & Media technology, he continued to study traditional animation at Central St. Martin’s College of Art and Design. In the years since then he has worked on various award-winning commercials, independent shorts, and interactive productions for studios like Unit9, PassionPictures, and Tandem Films.
Pascal Verstegen
Project Director, Noa Studios WWW.NOASTUDIOS.COM
Pascal “Enkera” Verstegen is studying at the Grafisch Lyceum Rotterdam, The Netherlands. In 2007 he founded Noa Studios with Archan Nair, and was soon joined by Emin Sinani. Every year since 2005 he has spent one month working on a piece to document his current abilities. His graphic work has been recognized with Daily Deviations on the website www.deviantart.com, and with magazine features in the Japanese magazine Windows100%, as well as featured on MacThemes.net. Together, he and Sinani won the May 1st Reboot ‘08 for the Noa Studios v.8 site.
Mitch Weiss
Photographer MITCHWEISS.COM
Mitch Weiss is a Boston-based photographer who specializes in studio and environmental portraiture. Since childhood he’s had a fascination with the concept of stopping time, which has made photography a natural and intuitive format. He received his bachelor’s degree in Art from Northeastern University, where he studied process and creative thinking through graphic design. Mitch is an active member of the American Society of Media Photographers in New England and the National Association of Photoshop Professionals.
Luke Williams
Graphic Designer, Leo Burnett Advertising LUKELUKELUKE.COM
Graduated from Maryland Institute College of Art with a BFA in Graphic Design, Luke Williams specializes in print design, with extensive practice in digital photography. He has worked among top professionals in the field including Pentagram partner Abbott Miller, acclaimed design writer Ellen Lupton, founder of Project M John Bielenberg, and renowned lettering enthusiast Marian Bantjes. Luke invested himself in an internship with Pentagram, and spent a year designing apparel graphics for youth clothing collections at Under Armour. Luke continues to evolve as an artist, and is always ready to explore new directions in design.