Index
About.com, 163
Accountability, 79
Airline pilots, 37
All-or-nothing trap, 179–187
Apathy, 169
Apple, 15
Areas of concern, 40–41
Areas of influence, 40–42
Armstrong, Neil, 48
Assets, 85–86
Balance, 183
Barriers to entry, 91
Basketball, 70–71
Beacon(s) in the fog, 37–46
and areas of influence, 40–42
heading directly toward, 87
Benchmarks, 56
Big, audacious goal, 37
Blair, Curtis, 32–33
Blockbuster, 52
Bookkeeping, 114–115
Bootstrap Business (Rich Christiansen), 5, 13, 113
Boundaries:
keeping zigzags under control with, 144–148
for staying out of the weeds, 150–157
Budgets, 95
Buffett, Warren, 149
Business principles, 82
Buyers, 91
Capital:
relationship, 15, 23–30, 98–99
as resource, 114
CastleWave:
adding resources to, 111–112
beginnings of, 89–90
hidden assets at, 85
naming of, 5
reward systems at, 165
scale component at, 135
selling of, 103
Catalyzing statements, 46–52
Christensen, Ladd, 35–36
Competitions, 92
Comrie, Steve, 45–46
Concern, areas of, 40–41
Confidence, 84
“Constructing with integrity,” 49–50
Cooperation, 78
Covey, Stephen R., 40
Credit card companies, 132
Cultural sensitivity, 79
Customers, 133
Debt, 102
Decision Matrix, 138–141
Destination, identifying your, 38 (See also Beacon[s] in the fog)
Developing countries, 56
Digital assets, 134–136
Discipline, 169
Distribution channels, 92
Diversions, 150
Documentation, 118–119
Doorman Principle, 73
Dot.com bubble, 84
Education:
importance of, 19–20
and learning process, 22
80/20 rule, 99–101
Eisenhower, Dwight D., 46
Employees, 110–113
Engineers, 94
Entitlement mentality, 167–168
Entrepreneurship:
defining, 35–36
success with, 87
venture capital for, 153–154
Entry, barriers to, 91
Equipment, 114
Ethical behavior, 50
Facebook, 15
Family-owned businesses, 108–109, 146
Financial stability, 152–153
Financial targets, 97–98, 148, 189
Five Forces Competitive Position Model, 90
Five-Minute Whiteboard, 119–122
Freedom, 78
Froghair:
naming of company, 33
profitability at, 102–103
scale phase at, 141
Fujita, 51–52
Goals:
big audacious, 37
quarterly, 176
racing straight toward your, 88
system of, 166
Golf Is Not a Game of Perfect (Bob Rotella), 185
Golfing, 185
Google, 15
Guarantees, 155–156
Helping society, 78
Hewlett-Packard, 15
Hiring, 110–113
Horne, Peter, 26–28, 181, 182, 184
The Hot Shoppe, 89
Hunter, Abbie, 31
Iacocca, Lee, 163
Incompetence, 100
Independence, 79
India, 105–106
Inefficiencies, 150
Influence, areas of, 40–42
Integrity, 79
IPOs (initial public offerings), 84
Japan, 51–52
Jobs, Steve, 52
Kentucky Fried Chicken, 117–118
Leadership, 79
Learning process, 22
Lombardi, Vince, 162
Long-term goals, 42
Marriott, J. Willard, 88–89
Marriott Corporation, 88
Marx, Colette, 113
The Mask program, 46
MBAs, 20–21
McDonald’s, 52
Mediocrity, 101
Mendozian, Alex, 148
Micromanagement, 108
Mid-term goals, 42
Mortgage Saver 101 website, 133
Mortgaging your house, 98
Music industry, 128
MyJobSearch.com, 84
NCAA tournament, 70
Netline, 23–24
New hires, 74
Out-of-Bounds worksheet, 158
Outsourcing, 114
Owens, Dave, 16
Pacing, 87–90
Packer, Boyd K., 36
Parenting, 78
Partners, 74
Personal networks, 156
Porter, Michael E., 90
Porter, Ron, 4, 13–14, 85, 89, 111, 112
Porter Model, 90–92
Processes:
building, 115–119
time spent on, 144
Profitability, 81–104
and 80/20 rule, 99–101
and business principles, 82
and confidence, 84
defined, 83
determining cash needed for, 95–99
and failure, 102
finding hidden assets for, 85–86
at Froghair, 102–103
getting ideas for, 90–94
meeting goal of, 188–189
minimizing risk for, 86–87
and pacing, 87–90
Quarterly goals, 176
“Rabbit syndrome,” 93
Reid, David, 45–46
Relationship capital, 23–29
as component in Value Equation, 15, 30
and profitability, 98–99
Relationships:
integrity in, 50
values in, 78
Resources, 13–34
application of, 29
employees as, 110–113
identification of current, 17–20, 31, 188
misconceptions about, 14
for reaching goals, 15
relationship capital, 15, 23–30, 98–99
views of, 16
Responsibility, 79
Retail businesses, 134
Rewards, 161–178
earning, 170–172
and entitlement mentality, 167–168
and failure, 170
flexibility with, 168
purpose of, 162
system for, 166–167
and the whip, 169
for yourself, 172–174
Risk, 86–87
Rotella, Bob, 185
Sandefer, Jeff, 186–187
Scale, 127–142
and decision making, 138–141
examples of, 130–131
purpose of adding, 127–129, 189
rules of, 131–136
as shift in mind-set, 136–138
time spent on, 145
Search engine optimization (SEO), 5, 21, 85–86
Services, 89
The Seven Habits of Highly Effective People (Stephen R. Covey), 40
Short-term goals, 42
Short-term successes, 150
Soul purpose, 53–55
Soul Purpose stairway, 55
Soul Purpose wheel, 53
Soviet Union, 47
Substitutes, 91
Suppliers, 91
Taj Mahal, 105–106
Teams, 153
Technology, 94
Timing, 131–132
Toys “R” Us, 52
Transaction businesses, 132
U.S. Department of Treasury, 89
Value Equation:
results of, 99
Values, 59–80
behavior determined by, 65
clarity of, 71–74
convenience of, 70–71
defined, 60
at Froghair, 56
function of, 59–61
for guiding us through rough times, 67–70
importance of establishing, 151
ranking of, 139
staying focused on, 156–157
Venture capital, 153–154
Wandering aimlessly, 37
“The whip,” 169
Work/family balance, 183
World hunger, 172
Zigzag Principle:
as approach to business and life, 188
avoiding all or nothing trap with, 186
defining, 6
and laws of nature, 7