SUMMARY

After you have hit profitability in zig number 1, zag number 2 is all about adding resources. You are making the transition from working harder to working smarter. You are going from determination to discipline. You are going from being the butcher, the baker, and the candlestick maker to cheerleading a team and turning over control to others. Remember that this will involve letting your hires make some mistakes and do things a little differently than you would. But if you do this effectively, you are increasing your profitability, adding resources into the system, and documenting the processes.

This is where the culture of your company will be defined. It’s one of the most fun phases of your business, where stories will come that will define the life of your business—good and bad! Your values will be tested for the first time, so hold strong.