EATING OUR OWN COOKING

We are currently trying to figure out the scale phase in our Froghair business. When we initially defined our three zigs and zags, we defined our scale as making three sales into our direct channel each day. As we progressed, we hit profitability and were able to add resources, but we realized that our plan for scaling the business was not viable. So, we had to adjust our strategy and go after a second option. This time our plan was to sell items to large companies to use as their corporate gifts. This has had some success, but we are still exploring other options. Specifically, we are looking at generating Internet leads in our area of the market. Almost every day we’re using the zig zag principle because it gives us the flexibility to adjust and change course within the boundaries that we have set. As we’ve seen obstacles, we’ve skied around them. And we’ve been prepared to do so because we know they’re going to come. My experience has taught me there is a much higher probability of success when you use this principle.