As soon as we realized that we were getting our trading company back, Curtis and I sat down and mapped out the values we felt were essential for Froghair. We went through the values assessment exercises and came up with the following list:
Competence. We are a competent team.
Cooperation. We value teamwork. We work together, we win together, and we waddle together. We cooperate.
Freedom. We believe in freedom—not only for the company but also in our personal lives. We support and help our team members to become free—financially, physically, and mentally free.
Helping society. We believe in helping society. There are a lot of human needs. The most important is to live, love, learn, and matter. We want to give back and to make a difference.
Independence. We believe in being accountable for our own destiny. We’re not big believers in grants and handouts. We take accountability for our own destiny.
Integrity. We try to do the right thing. We are not always perfect, but our intent is to consciously work toward doing the right thing.
Leadership. Leadership can be lonely, but we have the courage to stand out in the cold if need be to do the right things, even if those things are not popular.
Responsibility and accountability. We have an attitude of “I’ll do it!” We don’t say, “I’ll try to get around to it”; we just do it. Not only do we do it, we take accountability for what happens—good or bad.
Gratitude. We’re a company of gratitude. We’re grateful to God. We’re grateful to each other. We’re grateful for our relationships and for the opportunities we have. We expect our team members to be grateful as well.
Culturally sensitive. We embrace the people and places of the world. We value diversity. We work on a daily basis with a wide variety of ethnic and religious groups, without bias.
These are the values we have worked hard to establish. Our infrastructure is solidly in place, and it helps us ensure that we bring people into the culture of our company who are in alignment with our values.