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by Rich Christiansen
The Zigzag Principle
Title Page
Copyright Page
Contents
Acknowledgments
INTRODUCTION Deliberate Detours
ONE Assessing Resources—What’s in Your Pocket?
WHAT ARE YOUR RESOURCES?
EATING OUR OWN COOKING
SUMMARY
TWO Beacons in the Fog and Catalyzing Statements
FINDING OUR BEACON IN THE FOG
CATALYZING STATEMENTS
DISCOVERING YOUR OWN BEACON
EATING OUR OWN COOKING
SUMMARY
THREE Values—A Firm Foundation
VALUES WILL GUIDE US THROUGH THE ROUGH TIMES
VALUES ARE NOT ALWAYS CONVENIENT
MAKING OUR VALUES CLEAR
EATING OUR OWN COOKING
SUMMARY
FOUR Zig Number 1—Drive to Profitability
FINDING HIDDEN ASSETS
MINIMIZE YOUR RISKS
THE NEED FOR PACING
GETTING IDEAS FOR YOUR FIRST ZIG
HOW MUCH CASH DO I NEED?
COMPONENTS OF ZIG NUMBER 1
RESOURCE LIST
THE 80/20 RULE
FAIL EFFICIENTLY
EATING OUR OWN COOKING
SUMMARY
FIVE Zag Number 2—Adding Processes and Resources
ADDING RESOURCES
HIRING SMART
OTHER RESOURCES TO ADD
BUILDING PROCESSES
THE FIVE-MINUTE WHITEBOARD
EATING OUR OWN COOKING
SUMMARY
SIX Zig Number 3—Adding Scale
THE FOUR RULES OF SCALE
BREAKING DOWN OF THE CONCEPT
THE DECISION MATRIX
EATING OUR OWN COOKING
SUMMARY
SEVEN Boundaries and Guardrails
KEEPING YOUR ZIGZAGS UNDER CONTROL
BUILDING YOUR GUARDRAILS
STAYING OUT OF THE WEEDS
EATING OUR OWN COOKING
SUMMARY
EIGHT Rewards—Finding Hidden Treasures
WHAT WILL MOTIVATE YOUR PEOPLE?
KEEP YOUR SYSTEM SIMPLE
AVOID THE ENTITLEMENT MENTALITY
ALLOW FOR SOME FLEXIBILITY
THE WHIP
SEEING THE VALUE IN FAILURE
DON’T GIVE OUT REWARDS UNTIL THEY ARE ACTUALLY EARNED
REWARD YOURSELF
EATING OUR OWN COOKING
SUMMARY
NINE Avoiding the All-or-Nothing Trap
Index
About the Author
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Copyright Page
The Zigzag Principle
The Goal-Setting Strategy That Will Revolutionize Your Business and Your Life
R
ICH
C
HRISTIANSEN
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