Praise for The Zigzag Principle
“Entrepreneurs, you need not fear failure anymore! With The Zigzag Principle in hand, you will have all the tools you need to increase your probability of success the instant you apply the concepts in this book.”
—Rick Sapio, founder and CEO of Mutual Capital Alliance, Inc.
“The Zigzag Principle isn’t feel-good fluff—it is a logical and practical formula that you can put your hands on, and it will increase the rate of success of any business you apply it to.”
—Moe Abdou, principal and founder, 33 Voices
“The Zigzag Principle is more powerful than the “release and iterate” mentality that is so prevalent today. I have adjusted my planning to incorporate this principle in our product launches. Properly executed, The Zigzag Principle will keep folks like me out of financial hot water.”
—David McInnis, founder of PRWeb.com; founder and CEO of
Cranberry LLC, Venture Partners
“Most entrepreneurs find it complicated and difficult to build their businesses. Rich has done a masterful job with The Zigzag Principle to make complex things simple and difficult things easy—and it works! It will help you get where you want to be with more confidence and certainty.”
—Murray Smith, New York Times bestselling author of The Answer;
CEO of MainStreetMentor.com
“Whether you are a parent, an entrepreneur, a factory worker, or a middle manager, The Zigzag Principle will provide you with a framework and a formula that will empower you to make changes in your world you had never felt were possible.”
—Joseph Grenny, New York Times bestselling coauthor of
Influencer: The Power to Change Anything
“The Zigzag Principle delivers the epiphany of the decade for business owners. These strategies are nonintuitive, but proven to be solid and dependable, which is why this is such an important work. Not only will you profit faster than you thought possible, you’ll also enjoy greater balance and fulfillment in the process.”
—Leslie Householder, award-winning bestselling author of
The Jackrabbit Factor: Portal to Genius
“I don’t believe entrepreneurship is something you can truly learn from a book. Everyone has to make their own mistakes. Nevertheless, if you’ve already made some mistakes, then you’ll find The Zigzag Principle to be a no b.s. guide to starting, nurturing, and succeeding at entrepreneurship.”
—Jeffrey Eisenberg, New York Times and
Wall Street Journal bestselling author of
Call to Action and Waiting for Your Cat to Bark?