Acknowledgements

Our sincere thanks are due to many people who have assisted or provided the encouragement and support in the preparation of this book:

• Patricia Moreira, Lecturer, School of Business, Singapore Polytechnic, for her contributions to the “I need help...” sections in Chapter and 9.

• Mark Johnson, Lecturer, School of Business, Singapore Polytechnic, for his invaluable comments in Chapter 15.

• Thevanathan Pillay, Assistant Director (Legal), Consumer Association of Singapore, for guidelines to the Singapore Consumer Protection (Fair Trading) Act.

• V. Maheantharan (Director) and Willy Wong Weng Kong (Deputy Director) of the School of Business, Singapore Polytechnic, for their support and encouragement.

• Ricky Lim, for his contributions of photographs.

• Tan Hui Ling, Editor, Pearson Education Asia Pte Ltd, for shepherding this book through production.

We also want to thank the following organisations for allowing us to use their materials, reports or photographs:

• Aussino Group Ltd

• Home Executive Store (XZQT)

• Kingsmen Creatives Ltd

• Robinson & Co., (Singapore) Pte Ltd

• Integrated Retail Management Consulting Pte Ltd

We hope the reader will find this book stimulating, and that it provides encouragement to seek new challenges in their retail career.

Angie Tang - Ng Mee Har     Sarah Lim - Lee Lay Huay