Table of Contents
PART I: Why Research Is Good and How It Fits into Product Development
Chapter 2. Do a Usability Test Now!
Chapter 3. Balancing Needs through Iterative Development
A System of Balance: Iterative Development
PART II: User Experience Research Techniques
Integrating Research and Action
Example: Research Plan for Company X
Chapter 5. Competitive Research
When Competitive Research Is Effective
Analyzing Competitive Research
Example: A Quick Evaluation of Match.com
Acting on Competitive Research
Chapter 6. Universal Tools: Recruiting and Interviewing
When Focus Groups Are Appropriate
Chapter 8. More Than Words: Object-Based Techniques
Generative Techniques: Making Things
Associative Techniques: Card Sorting
Chapter 9. Field Visits: Learning from Observation
Why Can’t You Just Ask People?
How to Analyze Usability Tests
Anatomy of a Usability Test Report
How to Analyze Survey Responses
Follow-up and Ongoing Research
Chapter 13. Global and Cross-Cultural Research
What Is Global and What Is Cross-Cultural?
Field Interviews and Observation
Global and Cross-Cultural Surveys
Tactical Challenges for Implementing Research Plans
Building Your Global Research Program
Chapter 14. Others’ Hard Work: Published Information and Consultants
Chapter 15. Analyzing Qualitative Data
An Ideal Process for Qualitative Analysis
Mixing Digital and Paper Coding
Chapter 16. Automatically Gathered Information: Usage Data and Customer Feedback
Explore the Data, Then Go Observe!
PART III: Communicating Results
Chapter 17. Research into Action: Representing Insights as Deliverables
Choosing the Right Deliverables
Representing Situations: Scenarios
Representing Activities and Processes
Representing Systems: Experience Models
Chapter 18. Reports, Presentations, and Workshops
Preparing and Presenting Formal Reports
Extending the Reach of Research
Chapter 19. Creating a User-Centered Corporate Culture