Title page
by Andrea Moed, Mike Kuniavsky, Elizabeth Goodman
Observing the User Experience, 2nd Edition
- Title page
- Table of Contents
- Copyright
- Biographies
- PART I: Why Research Is Good and How It Fits into Product Development
- PART II: User Experience Research Techniques
- Chapter 12. Surveys
- Chapter 13. Global and Cross-Cultural Research
- What Is Global and What Is Cross-Cultural?
- Research Planning
- Multilingual Research
- Recruiting
- Field Interviews and Observation
- Global and Cross-Cultural Surveys
- The Elephant in the Room
- Tactical Challenges for Implementing Research Plans
- Analyzing the Data
- Course Corrections
- Building Your Global Research Program
- Chapter 14. Others’ Hard Work: Published Information and Consultants
- Chapter 16. Automatically Gathered Information: Usage Data and Customer Feedback
- Chapter 17. Research into Action: Representing Insights as Deliverables
- Chapter 18. Reports, Presentations, and Workshops
- Chapter 19. Creating a User-Centered Corporate Culture
- References
- Index
Observing the User Experience
A Practitioner’s Guide to User Research
Elizabeth Goodman
Mike Kuniavsky
Andrea Moed
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