]>
A
ABC, see Advertising Bureau of Circulation
Account executive (AE)
function, 250 Internet account executive, 262-265
Accrual basis, 117
ADS, see Alternative delivery system
Advertising Bureau of Circulation (ABC), audits, 164
AE, see Account executive
Affiliate models, revenue sharing, 359-360
Affinity models, marketing, 347-348
Alternative delivery system (ADS), 247
Amortization, 117
Assembly line
digital assembly line creation, 301-302
traditional versus digital, 44-46
Assets, 118
Audience, see Consumers Audience aggregation models free service models, 338
horizontal portals and destinations, 336-338 overview, 336
Audience segregation models
B
Banner ad, 262
Bandwidth
broadband explosion, 21-22 definition, 17
Behavioral segmentation, consumers, 152-153
Big bite models, 356
Brand extension, 230
Branding, marketing, 213
Breakdown, script, 183
Budgeting, see Financial management
Bushnell, Nolan, 64
Business models
case study, 364 content models
audience aggregation models free service models, 338
horizontal portals and destinations, 336-338
overview, 336
audience segregation models
Internet community models, 339-340
overview, 338 vertical portal and destination model, 339
content aggregation models
enhanced TV model, 334
interface control model, 332-333
overview, 330
screen real estate model, 333-334
syndication, 335-336 user-created, 334-335
digital media and entertainment, 329
least common denominator programming, 327
definition, 20
distribution models cross-media/platform models, 351-352
walled garden models, 352
windowing models, 350-351 marketing models
affinity models, 347-348
data mining, 348
longitudinal cohort models, 348-349
overview, 344
viral models, 347 overview, 325-326
revenue models
commerce-supported revenue models, 357
data sale models, 363
licensing fees, 358
multiple revenue stream models, 353
overview, 353
piggyback models, 358 revenue sharing models affiliate models, 359-360
Business models (Continued...)
user-generated content revenue sharing, 363
transactional pay-per models, 355-356 usage fees, 357-358
Business plan, elements, 326
C
Caching, Internet ads, 263
CAGR, see Compound annual growth rate
Cannibalizing, brand extensions, 230
Capital expense, 117
Carter, Debbie, 148
CBA, see Collective bargaining agreement
CFO, see Chief financial officer
CGI, see Computer-generated imagery
Channel marketing
customer relationship
screens, 234, 235 wholesale mechanisms, 234-237
Charismatic leaders, 70
Chief financial officer (CFO)
day in the life, 126 function, 115
Children's Television Act of 1990, 376
Circulation, print media, 164
Click, Internet ads, 263
Click stream, 263
Clickthrough, 263
CMS, see Content management system
CNA, see Customer needs analysis Collective bargaining agreement (CBA), 103
Color grading, 186
Compound annual growth rate
Computer-generated imagery (CGI), 186
Concept testing, 146
Conduit-conduit partnership, 108-109
Consumers, see also Marketing
audience measurement
print media, 164
case study, 171 market segment identification
behavioral segmentation, 152-153
demographic segmentation, 151-152
overview, 150-151 psychographic segmentation, 152
Content management system (CMS), 192, 298
Content models, see Business models
Content-conduit partnership, 108
Content-content partnership, 108
Contract workers, 107
Cookie, Internet, 165
Copyright
definition, 8
Copywriter, 250
Cost of revenue, 117
Cost per action, 264
Cost per lead, 264
Cost per sale, 264
Cost per thousand (CPM)
broadcast audience, 157 Internet, 264
CPM, see Cost per thousand
CRM, see Customer relationship management
Cuban, Mark, 76
Current asset, 118
Customer needs analysis (CNA), 252-253, 267
D
Data mining, marketing, 215, 348
Data sale models, 363
Daypart, broadcast day, 156, 259-260
Deferred tax asset, 118
Demographic segmentation, consumers, 151-152
Depreciation, 117
Derivative works, 374
Designated market area (DMA), 155
DI, see Digital intermediate Digital asset management, 192
Digital downloads, popularity growth, 22-23
Digital intermediate (DI), 187
Digital rights management (DRM), 301
Digital subscriber line (DSL), 290
Digital workflow
film industry, 48 overview, 47-49
Discrimination, federal law, 376
Disney, Walt, 66
Distribution
broadband Internet
digital subscriber line, 290
hybrid fiber/coaxial cable network, 288
broadcast stations, 280-282 business models
cross-media/platform models, 351-352
overview, 349
walled garden models, 352 windowing models, 350-351
case study, 301
digital revolution versus contemporary channels, 273-276
digital rights management, 301
physical versus electronic delivery, 277
print media, 280
transcoding into different formats
content management system, 297
mass customization and personalization, 298-299 overview, 297-298
wireless systems
overview, 293-295 satellite, 295-297
Distribution chain, content, 50, 51
DMA, see Designated market area
DRM, see Digital rights management
DSL, see Digital subscriber line
E
Economics, 116
Edit decision list, 186
Electromagnetic spectrum, 293-294
Employee life cycle
overview, 98-99 termination, 102-103
Enhanced TV model, 334
Enterprise applications software, 33
Enterprise resource planning (ERP), 43
ERP, see Enterprise resource planning
Ethics
law obeying, 390-392
Potter Box application decision maker's loyalty balancing, 400-401
ethical principles of moral philosophy, 397-400
fact defining, 395
limitations, 401-402 overview, 393-394
practical perspectives
content ownership/distribution, 405-406
protonorms, 389 user-generated content, 406-407
Expense, 117
F
FAA, see Federal Aviation Administration
Fayol, Henri, 79
FCC, see Federal Communications Commission
FDA, see Food and Drug Administration
Federal Aviation Administration (FAA), 376
Federal Communications Commission (FCC), 367-368, 377, 384
Federal Trade Commission (FTC), 376, 378-379
Film festival director, day in the life, 232
Financial management
budgeting
content creation one-off projects, 132
union versus nonunion projects, 132-133
setting, 140
case studies, 140
departmental positions, 115
Sarbanes-Oxley Act impact, 125 statements
balance sheet, 122
overview, 119-120 Statement of Operations, 120-121
strategies
making money, 135
raising money, 136-137 tax management, 138-139
systems, 129
First Amendment, Constitution, 370-372
Fixed asset, 118
Fold, Internet ad, 264
Food and Drug Administration (FDA), 376
FTC, see Federal Trade Commission
G
Gateway, 291
Geller, Valerie, 283
General sales manager (GSM), function, 249
Gillen, Anne Marie, 188
Google, employee benefits, 80
Grove, Elliot, 232
GSM, see General sales manager
Guild
collective bargaining agreement, 103
overview, 104
H
HFC network, see Hybrid fiber/ coaxial network
Historical perspective, mass media, 1-3
Hit, Internet ad, 264
Horizontal staffing, 95
HR, see Human resources Hui, Dorothy, 209
Human resources (HR)
case studies, 111
contract workers, 107
employee life cycle development, 101-102
flexibility, 97
interview conducting, 111
strategies
outsourcing, 97
overview, 95-96 project-based organizations, 96-97
Hybrid fiber/coaxial cable (HFC) network, 288
I
iGoogle, 197
IM, see Instant messaging
Impression, Internet ad, 15, 264
Inbound logistics, 308
Industry, see Media industry Instant messaging (IM), 34
Intangible asset, 118
Integrated marketing communications (IMC), 211
Interface control model, 332-333
International regulation, media, 383
Internet
advertising and access spending, 13-15
campaigns, 266
distribution
digital subscriber line, 290
hybrid fiber/coaxial cable network, 288
household connectivity by region, 16
portals, 195 sales
overview, 260
syndication, 196
K
Kant, Immanuel, 398
L
Lansing, Sherry, 84
Leadership, see also Management
approaches
individual traits or attributes, 64-65
leader-follower relationships, 69-70
situational theory, 68
specific observable behaviors, 65-66
case studies, 87
definition, 62-63 meta approaches
charismatic leaders, 70
service-oriented leadership, 73-74
transactional leaders, 71 transformational leaders, 72-73
motivation and linking leadership and management
Maslow's hierarchy of needs, 74-75
theories, 75
Theory X/Theory Y, 75-76 types of motivation, 74
Least common denominator programming, 327
Liability, 119
Linver, Stuart, 40
Listeners, see Consumers LMDS, see Local multipoint distribution service Local laws, media regulation, 380
Local multipoint distribution service (LMDS), 296
Local people meter (LPM), 156-158
Local sales manager (LSM), function, 249
Long-term asset, 118
LPM, see Local people meter LSM, see Local sales manager
M
Macroeconomics, 116
MAM, see Media asset management
Marcom, 208
Marketing, see also Channel marketing
business models
data mining, 348
longitudinal cohort models, 348-349
overview, 344
viral models, 347
communication processes, 205
market defining
audience/consumer segmentation, 217
global market, 217
strategies
branding, 213
data mining, 215
integrated marketing
communications, 211
overview, 211
positioning, 214
product placement within context, 212-213
spiral marketing, 215
viral marketing, 215
universal selling proposition, 219-220 vice president day in the life, 209
Marketing manager, function, 249-250
Maslow's hierarchy of needs, 74-75
Media asset management (MAM), 192-195, see also Financial management; Leadership
broadcast industry example, 85-87
motivation and linking leadership and management Maslow's hierarchy of needs, 74-75
theories, 75
types of motivation, 74
theories human relations school theory, 79-81
overview, 78
scientific theories, 78-79 Theory Z, 82
Media convergence, 57
Media industry, see also Organization
case studies
media expansion, 25
success planning, 26
cultural and social sensitivity, 24-25
global distribution and local diversity, 23
information push versus pull, 22
Internet advertising and access spending, 13-15
market segment identification, 150-170
market size by sector, 147
mobile device growth, 23
publishing, 20
pyramid structure of sectors, 30
technology change sensitivity, 20-23
television
distribution, 10
Medical leave, federal law, 375
Metrics, television audience measurement, 157
Microeconomics, 116
Mill, John Stuart, 398
MMDS, see Multichannel multipoint distribution service
Motivation, linking leadership and management
Maslow's hierarchy of needs, 74-75
theories, 75
Theory X/Theory Y, 75-76 types of motivation, 74
Multichannel multipoint distribution service (MMDS), 296
N
NAB, see National Association of Broadcasters
National Association of Broadcasters (NAB), 369, 380
National Labor Relations Board, 375
National sales manager (NSM), function, 249
Negative pick-up deal, 273
Network access point, 292
NSM, see National sales manager
O
Occupational Safety and Health Administration (OSHA), 375
On-air promotion, 265
One-off projects, budgeting, 132
Organization
coordination in media businesses, 33
economic factors affecting creative enterprises, 51-52
elements, 32
processes
enterprise resource planning, 43
revenue chain, 51
traditional versus digital, 44
socioeconomic context, 51-52 types in media industry
content-producing
marketing, distribution, and exhibition organizations, 35-36
media ecology components, 39 transport organizations, 36
OSHA, see Occupational Safety and Health Administration
Output supply chain, see Distribution
Outsourcing, 97
P
Packaging
case studies, 241-242 overview, 224-226
Packet-switched network, 291
Partnerships
Pay-per-click (PPC), 167
PBO, see Project-based organization
PDF agreement, see Production/ finance/distribution agreement
Peering payment, 292
Persistent cookie, 165
Pilot testing, 146
Ping, Internet, 165
Portable people meter, 156
Positioning, marketing, 214
Potter Box
application
decision maker's loyalty balancing, 400-401
ethical principles of moral philosophy, 397-400
fact defining, 395
limitations, 401-402 overview, 393-394
PPC, see Pay-per-click Predistribution, 187-188
Presale agreement, 273
Pricing
discounts, 240
tiers, 240 windows of opportunity, 239
Print media
audience measurement, 164 distribution, 280
Product
brand extensions, 230
content segment and products, 225
defining, 224
packaging, 224-226 real-time content, 228-229
acquisition and aggregation as content strategies, 195-197
content management system, 192
digital asset management, 192
digital versus analog creation, 178-179
film producer day in the life, 188
media asset management, 192-195
organizationally generated content, 197-198 overview, 175-178
stages
management roles, 180
production, 184-185 videogames, 190-192
Production/finance/distribution (PDF) agreement, 273
Project-based organization (PBO), 96-97
Prospecting, see Sales Protonorms, ethics, 389
Psychographic segmentation, consumers, 152
Public relations, 265
Pull, information, 22
Push, information, 22
Q
Qualitative research, 147
R
Radio
audience measurement, 161-164 industry, 12-13
Rating, television, 9, 154-157
Readers, see Consumers Regulatory cycles, 382-383
Research analyst, 250
Revenue, 116
Revenue chain, 51
Revenue models
commerce-supported revenue models, 357
data sale models, 363
licensing fees, 358
multiple revenue stream models, 353
overview, 353
piggyback models, 358
revenue sharing models affiliate models, 359-360
user-generated content revenue sharing, 363
transactional pay-per models, 355-356 usage fees, 357-358
Ring back, 11
Ring tone, 11
Ring tune, 11
Robinson, Craig, 18
S
Sales
account executives, 250, 262-266
customer needs analysis, 253, 267
day in the life
director of sales, 148
television sales manager, 256
dayparts
radio, 260
first appointment, 252
follow up, 258
generating new business, 250-251
Internet sales
pitch case study, 268
presentation
elements, 254
terms and conditions, 258
production appointment, 258
prospecting, 251
rapport establishment, 252
second appointment, follow up, and meeting, 254, 258 station information presentation, 253
Sarbanes-Oxley Act, 125
Satellite distribution, 297-299
Screen real estate model, 333-334
Securities and Exchange Commission, 375
Service-oriented leadership, 73-74
Session cookie, 165
Shelton, Wendy Y., 256
SOSTAC, 208
Spiral marketing, 215
State laws, media regulation, 379
Statement of Operations, 120-121
Superior-subordinate
communication, 33
Sweeps, 155
T
Tartikoff, Brandon, 67
Taxes
federal, 375 management, 138-139
Telecommunications Act of 1996, 371
Television
distribution, 10
general manager day in the life, 18
networks, 8-10 sales, see Sales Thalberg, Irving, 69
Transactional leaders, 71
Transformational leaders, 72-73
Transit payment, 292
Turner, Ted, 72
U
Union
collective bargaining agreement, 103
overview, 104
runaway production, 105-106 types, 108
Unique user, Internet, 166, 264
Universal selling proposition (USP), 219
User engagement, 167
User-generated content (UGC)
overview, 177, 198-199 revenue sharing, 363
User session, 264
USP, see Universal selling proposition
V
Value chain
case study, 323
consumer-to-advertiser value chain, 310
disruptive innovations, 318-321
framework, 311
system
camp-building and keiretsus, 321-322
overview, 321
technology impact, 312-318 translation into media industry activity, 308
Vendor, relationships, 109-110
Video-on-demand (VOD), 289
Videogames
players, see Consumers production, 190-192
Viewers, see Consumers
VOD, see Video-on-demand