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© 2010 Joan Van Tassel and Lisa Poe-Howfield. Published by Elsevier Inc. All rights reserved.

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Library of Congress Cataloging-in-Publication Data
Van Tassel, Joan M.
Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
   p. cm.

Includes bibliographical references and index.
ISBN 978-0-240-81020-1 (pbk. : alk. paper) 1. Mass media—Management. I. Poe-Howfield, Lisa. II. Title.
P96.M34V36 2010
302.23—dc22
                                                            2009052491

British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.

ISBN: 978-0-240-81020-1

10 11 12 13 5 4 3 2 1

Printed in the United States of America

Typeset by: diacriTech, Chennai, India