Dubois, P., Grifith, R., OConnell, M., 2014. The Effects of Banning Advertising on Demand, Supply and
Welfare: Structural Estimation on a Junk Food Market. Mimeo, Toulouse School of Economics.
Dukes, A.J., 2006. Advertising and competition. In: Collins, W.D., Angland, J. (Eds.), Issues in Competition
Law and Policy 515. ABA Section of Antitrust Law, Chicago, pp. 515–537.
Edelman, B., Ostrovsky, M., Schwarz, M., 2007. Internet Advertising and the generalized second price auc-
tion: selling billions of dollars worth of keywords. Am. Econ. Rev. 97 (1), 242–259.
Ellison, G., Wolitzky, A., 2012. A search cost model of obfuscation. RAND J. Econ. 43 (3), 417–441.
Emons, W., Fluet, C., 2012. Non-comparative versus comparative advertising of quality. Int. J. Ind. Organ.
30 (4), 352–360.
Erdem, T., Keane, M., 1996. Decision-making under uncertainty: capturing dynamic brand choice pro-
cesses in turbulent consumer goods markets. Market. Sci. 15, 1–20.
Esteban, L., Gil, A., Hernandez, J.M., 2001. Informative advertising and optimal targeting in a monopoly.
J. Ind. Econ. 49, 161–180.
Gabaix, X., Laibson, D., 2006. Shrouded attributes, consumer myopia, and information suppression in com-
petitive markets. Q. J. Econ. 121, 505–540.
Galbraith, J.K., 1958. The Affluent Society. Houghton-Mifflin, Co., Boston, MA.
Gardete, P.M., 2013. Cheap-talk advertising and misrepresentation in vertically differentiated markets.
Mark. Sci. 32 (4), 609–621.
Geanakoplos, J., 1989. Game theory without partitions, and applications to speculation and consensus.
J. Econ. Theory.
Glaeser, E.L., Ujhelyi, G., 2010. Regulating misinformation. J. Public Econ. 94 (3), 247–257.
Grossman, S.J., 1981. The informational role of warranties and private disclosure about product quality.
J. Law Econ. 24, 461–483.
Grossman, S.J., Hart, O.D., 1980. Disclosure laws and takeover bids. J. Finance 35 (2), 323–334.
Grossman, G.M., Shapiro, C., 1984. Informative advertising with differentiated products. Rev. Econ. Stud.
51, 63–81.
Haan, M.A., Moraga-Gonza
´
lez, J.L., 2011. Advertising for attention in a consumer search model. Econ. J.
121 (552), 552–579.
Hamilton, S.F., 2009. Informative advertising in differentiated oligopoly markets. Int. J. Ind. Organ. 27 (1),
60–69.
Heifetz, A., Meier, M., Schipper, B.C., 2006. Interactive unawareness. J. Econ. Theory 130 (1), 78–94.
Heifetz, A., Meier, M., Schipper, B., 2011. Prudent Rationalizability in Generalized Extensive-Form
Games. Working Papers, No. 11, 4. University of California, Department of Economics .
Hertzendorf, M., 1993. I am not a high-quality firm But I play one on TV. RAND J. Econ. 24, 236–247.
Holcomb, J., 2014. News Revenue Declines Despite Growth from New Sources. Pew Research Center,
Washington DC.
http://www.pewresearch.org/fact-tank/2014/04/03/news-reven ue-declines-
despite-growth-from-new-sources/
.
Horstmann, I.J., MacDonald, G.M., 2003. Is advertising a signal of product quality? Evidence from the com-
pact disc player market, 198392. Int. J. Ind. Organ. 21, 317–345.
Hotelling, H., 1929. Stability in competition. Econ. J. 39, 41–57.
Ippolito, P.M., Mathios, A.D., 1990. Information, advertising and health choices: a study of the cereal mar-
ket. RAND J. Econ. 21, 459–480.
Iyer, G., Soberman, D., Villas-Boas, J.M., 2005. The targeting of advertising. Market. Sci. 24 (3), 461–476.
Janssen, M.C.W., Teteryanikova, M., 2014. Competition and disclosure of comparative or non-comparative
horizontal product information. J. Ind. Econ. (forthcoming).
Johnson, J.P., 2013. Targeted advertising and advertising avoidance. RAND J. Econ. 44 (1), 128–144.
Johnson, J.P., Myatt, D.P., 2006. On the simple economics of advertising, marketing, and product design.
Am. Econ. Rev. 96, 756–784.
Jovanovic, B., 1982. Truthful disclosure of information. Bell J. Econ. 13, 36–44.
Kaldor, N.V., 1950. The economic aspects of advertising. Rev. Econ. Stud. 18, 127.
Kihlstrom, R.E., Riordan, M.H., 1984. Advertising as a signal. J. Polit. Econ. 92, 427–450.
Koessler, F., Renault, R., 2012. When does a firm disclose product information? RAND J. Econ. 43 (4),
630–649.
202 Handbook of Media Economics