Part II: Sectors
by David Stromberg, Joel Waldfogel, Simon P. Anderson
Handbook of Media Economics, vol 1A
- Front Cover
- Handbook of Media Economics
- Copyright
- Introduction to the Series
- Contents (1/2)
- Contents (2/2)
- Introduction
- Contributors
- Acknowledgment
- Dedication
- Part I: Media Market Structure and Performance
- Chapter 1: Preference Externalities in Media Markets
- 1.1. Introduction
- 1.2. Fixed Costs and Heterogeneous Preferences
- 1.3. Theory (1/4)
- 1.3. Theory (2/4)
- 1.3. Theory (3/4)
- 1.3. Theory (4/4)
- 1.4. Empirical Results: Facts Relevant to Predictions from Theory (1/2)
- 1.4. Empirical Results: Facts Relevant to Predictions from Theory (2/2)
- 1.5. Technological Change, Fixed Costs, and Preference Externalities
- Acknowledgments
- References
- Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets
- 2.1. Introduction
- 2.2. Cast of Characters
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (1/4)
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (2/4)
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (3/4)
- 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers (4/4)
- 2.3.1. The Ad Revenue/Subscription Revenue Balance
- 2.3.2. Representative Consumer Models
- 2.3.3. Competitive Bottlenecks
- 2.3.4. See-Saw Effects in Media Markets
- 2.3.5. Heterogeneous Ad-Nuisance Costs, Price Discrimination, and TiVo
- 2.3.6. Market Failures in Advertising Finance
- 2.3.7. Alternative Equilibrium Concepts: Price Versus Quantity
- 2.3.8. Consumer Information
- 2.3.9. Nonlinear Tariffs and Insulated Equilibrium
- 2.4. Multi-Homing Viewers/Readers (1/3)
- 2.4. Multi-Homing Viewers/Readers (2/3)
- 2.4. Multi-Homing Viewers/Readers (3/3)
- 2.5. Equilibrium Genre Choices (1/2)
- 2.5. Equilibrium Genre Choices (2/2)
- 2.6. Further Directions
- Acknowledgments
- References
- chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Model ...
- 3.1. Introduction
- 3.2. Audience Demand (1/3)
- 3.2. Audience Demand (2/3)
- 3.2. Audience Demand (3/3)
- 3.3. Advertiser Demand
- 3.4. The Supply Side: Choice of Prices, Ad Quantity, and Other Continuous Characteristics (1/2)
- 3.4. The Supply Side: Choice of Prices, Ad Quantity, and Other Continuous Characteristics (2/2)
- 3.5. The Supply Side: Positioning and Entry
- 3.6. Future Challenges
- References
- Chapter 4: Advertising in Markets
- 4.1. Introduction
- 4.2. Search and Advertising (1/4)
- 4.2. Search and Advertising (2/4)
- 4.2. Search and Advertising (3/4)
- 4.2. Search and Advertising (4/4)
- 4.3. Product Advertising (1/5)
- 4.3. Product Advertising (2/5)
- 4.3. Product Advertising (3/5)
- 4.3. Product Advertising (4/5)
- 4.3. Product Advertising (5/5)
- 4.4. Advertising as a Signal (1/2)
- 4.4. Advertising as a Signal (2/2)
- 4.5. Advertising Technology (1/2)
- 4.5. Advertising Technology (2/2)
- 4.6. Advertising that Might Not Inform (1/3)
- 4.6. Advertising that Might Not Inform (2/3)
- 4.6. Advertising that Might Not Inform (3/3)
- 4.7. Closing Comments
- Acknowledgments
- References
- Chapter 5: Recent Developments in Mass Media: Digitization and Multitasking
- Chapter 6: Merger Policy and Regulation in Media Industries
- 6.1. Introduction
- 6.2. Price and Quantity Effects of Mergers in Two-Sided Markets (1/2)
- 6.2. Price and Quantity Effects of Mergers in Two-Sided Markets (2/2)
- 6.3. Mergers and Platforms Choice of Genres (1/2)
- 6.3. Mergers and Platforms Choice of Genres (2/2)
- 6.3.1. Maximum Versus Minimum Differentiation
- 6.3.2. Steiner (1952): Mergers May Reduce Duplication of Genres
- 6.3.3. Consumers Have Second Preferences
- 6.3.4. Advertising Effect Differs Between Genres
- 6.3.5. Dual Source of Financing: Charging Both Users and Advertisers
- 6.3.6. Imperfect Competition in the Product Market
- 6.3.7. Multi-Homing Consumers: Competition for Advertisers
- 6.3.8. Limits on Ownership Concentration and Media Bias
- 6.3.9. Empirical Evidence
- 6.4. Merger Control in Media Markets (1/3)
- 6.4. Merger Control in Media Markets (2/3)
- 6.4. Merger Control in Media Markets (3/3)
- 6.5. Concluding Remarks
- Acknowledgments
- References
- Chapter 1: Preference Externalities in Media Markets
- Part II: Sectors
- Chapter 7: The Economics of Television and Online Video Markets
- 7.1. Introduction
- 7.2. The Television Industry (1/5)
- 7.2. The Television Industry (2/5)
- 7.2. The Television Industry (3/5)
- 7.2. The Television Industry (4/5)
- 7.2. The Television Industry (5/5)
- 7.3. A Simple Model of the Television Market (1/2)
- 7.3. A Simple Model of the Television Market (2/2)
- 7.4. Extensions to the Simple Model: "The Four Bs" (1/4)
- 7.4. Extensions to the Simple Model: "The Four Bs" (2/4)
- 7.4. Extensions to the Simple Model: "The Four Bs" (3/4)
- 7.4. Extensions to the Simple Model: "The Four Bs" (4/4)
- 7.5. Open Policy Issues in Television Markets (1/2)
- 7.5. Open Policy Issues in Television Markets (2/2)
- 7.6. Online Video Markets (1/2)
- 7.6. Online Video Markets (2/2)
- 7.7. Conclusions
- Acknowledgments
- References
- Chapter 8: Radio
- 8.1. Introduction
- 8.2. A Brief History of the Radio Industry in the United States (1/2)
- 8.2. A Brief History of the Radio Industry in the United States (2/2)
- 8.3. Data
- 8.4. The Effects of Industry Consolidation on Market Outcomes: Theoretical Considerations
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (1/4)
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (2/4)
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (3/4)
- 8.5. Empirical Evidence on the Effects of Ownership Consolidation in Radio (4/4)
- 8.6. Excess Entry
- 8.7. Strategies for Retaining Listeners
- 8.8. Non-commercial Radio and the Effects of Competition Between Non-commercial and Commercial Broadcasters
- 8.9. Effects of Radio on the Music Industry, and Cultural and Political Outcomes (1/2)
- 8.9. Effects of Radio on the Music Industry, and Cultural and Political Outcomes (2/2)
- 8.10. Conclusions
- Acknowledgments
- References
- Chapter 9: Newspapers and Magazines
- 9.1. Introduction
- 9.2. An Overview of the Print Media Industry (1/2)
- 9.2. An Overview of the Print Media Industry (2/2)
- 9.3. Market Structure in Newspapers and Magazines (1/2)
- 9.3. Market Structure in Newspapers and Magazines (2/2)
- 9.4. Newspapers and Magazines as Two-Sided Markets (1/2)
- 9.4. Newspapers and Magazines as Two-Sided Markets (2/2)
- 9.5. Advertising in Newspapers and Magazines
- 9.6. Antitrust Issues in Newspapers and Magazines (1/2)
- 9.6. Antitrust Issues in Newspapers and Magazines (2/2)
- 9.7. Print Media and the Internet
- 9.8. Thoughts for Future Research and Conclusions
- Acknowledgments
- References
- Chapter 10: The Economics of Internet Media
- 10.1. Introduction
- 10.2. Media and Advertising on the Internet: Some Facts (1/2)
- 10.2. Media and Advertising on the Internet: Some Facts (2/2)
- 10.3. Providing Media Content (1/3)
- 10.3. Providing Media Content (2/3)
- 10.3. Providing Media Content (3/3)
- 10.4. Users Choosing Media Content (1/5)
- 10.4. Users Choosing Media Content (2/5)
- 10.4. Users Choosing Media Content (3/5)
- 10.4. Users Choosing Media Content (4/5)
- 10.4. Users Choosing Media Content (5/5)
- 10.5. Media Platforms Matching Advertising to Content (1/4)
- 10.5. Media Platforms Matching Advertising to Content (2/4)
- 10.5. Media Platforms Matching Advertising to Content (3/4)
- 10.5. Media Platforms Matching Advertising to Content (4/4)
- 10.6. Media Platforms Matching Advertising to Users (1/3)
- 10.6. Media Platforms Matching Advertising to Users (2/3)
- 10.6. Media Platforms Matching Advertising to Users (3/3)
- 10.7. Conclusion
- Acknowledgments
- References
- Chapter 7: The Economics of Television and Online Video Markets
- Index (1/2)
- Index (2/2)
- Back Cover
PART II
Sectors
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