websites affects the emergence and profitability of news aggregators. Similarly, the
possibility of tracking users in a better or worse way has profound consequences on
advertisers’ willingness-to-pay and therefore on the profitability of Internet media plat-
forms and search engines. Removing or refraining from net neutrality restrictions may
change the advertisers’ reservation prices for different content, with consequences for
tailoring. While some of these interactions have been addressed in the literature, there
remain many potentially interesting links to be explored in further research.
ACKNOWLEDGMENTS
We thank Simon Anderson, Alessandro Bonatti, Emilio Calvano, Alexandre de Cornie
`
re, Greg Taylor, Tim
Thomes, Joel Waldfogel, and Ken Wilbur for helpful comments.
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