WHAT STRATEGIES SHOULD YOU USE?

Once you have chosen which stage of the Universal Marketing Cycle to focus on, the next step toward designing your own personal Get Clients Now! program is to determine which of the marketing strategies discussed in Chapter 1 you are going to use for your action plan. The following chart illustrates which strategies are most appropriate to use during each stage.

The strategies recommended for each stage are listed from most to least effective. Direct contact and follow-up plus networking and referral building are considered to be the most effective approaches overall, regardless of which stage you are in. While any of the strategies listed for your stage will work, the ones listed first in each case are most likely to produce results with the least struggle. It’s a good idea to employ the most effective strategies, unless there is some reason that a particular strategy won’t work well for you. If you are nervous about speaking in public, for example, you might choose writing and publicity as an alternative to add more credibility to your approach.

What are the best strategies for your situation? Review the marketing strategies you tentatively picked in Chapter 1 against the appropriate strategies for the stage of the Universal Marketing Cycle you are working on. Defining specific marketing strategies to use consistently is one of the most important ways the program will help you to focus your efforts. Therefore, you will need to stick with the strategies you select now for the entire program. Choose at least two, but no more than four, marketing strategies for your 28-day plan now.