Boost Credibility and You’ll Boost Sales

Nancy Marmolejo, www.vivavisibilityblog.com

“The Latin root of ‘credibility’ is ‘credo,’ meaning ‘I believe.’ It’s about the truth of you, reflected in your actions and experience, your know-how, and your belief that yes, you are an expert!” That’s the view of Nancy Marmolejo, who teaches entrepreneurs how to stand out and make more money as experts in their field. She explains,

When you establish a firm base of credibility around your business, then sales come in with ease. People trust you, the key component of a transaction.

Here are some tips to boost your credibility so you can enjoy increased sales and more opportunities:

1. Believe in your own expertise. View your expertise as the gap between what your target market doesn’t know and what you know. They’re paying you to fill that gap. Own the fact that you are an expert.

2. Get others to back you up. You can’t be the only one to toot your horn. You need third party verification that you’re the expert you say you are. Collect case studies, testimonials, media spots, and other outside sources who can honestly attest to your talents, skills, and abilities.

3. Make “provide value” your mantra. Instead of opening up Facebook and saying, “Hmm, how am I going to make money off these people today?” shift your approach to “How can I add value to my network?” Think of things you can share, say, or do that will show people your contributions are worth paying attention to.

4. Trust sells. When we ground our actions in credibility and provide value, we create trust. Constantly pitching your business doesn’t build trust, it builds resistance. Find a balance between letting people know how they can buy from you while providing them with valuable information that will make them want to know you.