Data Modeling with Tableau

A practical guide to building data models using Tableau Prep and Tableau Desktop

Kirk Munroe

BIRMINGHAM—MUMBAI

Data Modeling with Tableau

Copyright © 2022 Packt Publishing

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Publishing Product Manager: Arindam Majumder

Senior Editor: Tazeen Shaikh

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First published: November 2022

Production reference: 1301122

Published by Packt Publishing Ltd.

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ISBN 978-1-80324-802-8

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For my wife and business partner, Candice; thank you for your patience and for keeping things running at Paint with Data while I was working on this book.

Contributors

About the author

Kirk Munroe is a Tableau Desktop Certified Professional, Tableau Certified Data Analyst, Tableau Certified Partner Architect, and Tableau Certified Partner Consultant, with over 20 years of work experience in business analytics.

He is the co-founder of Paint with Data, a Tableau partner and visual analytics coaching consulting firm. Kirk works with clients to improve their analytics skills, from data modeling to storytelling and presenting. Kirk has worked at analytics software companies, including Salesforce/Tableau, IBM/Cognos, and Kinaxis, in senior roles in product management, marketing, sales enablement, and customer success.

I dedicate this book to everyone in the Tableau #DataFam. I’ve never experienced such support and encouragement from a technical community before. I hope this book adds to the resources and conversations and leads to better dashboards everywhere!

About the reviewers

Michael Warling is a tenured analytics professional specializing in helping people realize the full value of their analytics investments. With a background in fine arts and statistics, he has been able to develop extensive data visualization skills and has supported a variety of corporate business functions with their analysis needs.

Dwight Taylor, with more than 22 years of experience, is the CEO, chief solution architect, and Tableau evangelist of VIZYUL LLC, a certified minority-owned business enterprise and consulting firm that helps clients tell stories with data. Many of VIZYUL LLC’s consulting engagements involve building enterprise-scale data sources for use across multiple Tableau dashboards.

Understanding how to build a professional Tableau data model is critical to the success of enterprise-scale Tableau projects. If you ever wanted to peek behind the curtain to better understand how professional data architects create complex Tableau data models, this book is for you! Thanks for the opportunity to review this book, Packt Publishing!

Ethan Lang is an award-winning data visualization designer and engineer. He is the co-leader of the Veterans Advocacy Tableau User Group, a Tableau User Group ambassador, and a technical reviewer on multiple best-selling Tableau books. His data visualization strategies have been shared in dozens of cities across North America, including Orlando, Portland, Boston, and Kansas City.