- Copyright
- Hewlett-Packard® Professional Books
- Preface
- Acknowledgments
- CRM: Is It Right for Your Company?
- CRM: Planning It Right
- CRM: Building It Right
- CRM: Using It Right
- CRM: Keeping It Right
- Index
Questions for Reflection
Look at a copy of your corporate organizational chart.
| 1: | Thinking back to Chapter 1, which value discipline did you identify as being the choice of your company? |
| 2: | Look at a copy of your corporate organizational chart. What are the CRM business functions called in your company? Do they map to the four global CRM functions? What are the differences? |
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