Job:03171 Title:Typography Referenced (Rockport)
Page: 236
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Job:03171 Title:Typography Referenced (Rockport)
Page: 236
236
Typography, Referenced
“Wish You Were Here,”
Kelly Salchow MacArthur,
United States
Or perhaps this pluralism enlivens
and expands an already-robust creative
landscape. All of these disciplines
continue to cross-pollinate, and
despite the diff erences in perspective,
practice, and style, one thing remains
consistent: Anyone who designs type,
designs with type, or hand letters type
is involved in the world of type design.
For centuries, designers have used
type for communicative, expressive,
educational, and entertainment pur-
poses. Contemporary designers continue
those traditions, albeit through diff erent
approaches, technology, and aesthet-
ics. Form may follow function. Type
can become an image. No matter what,
readers still seek out information and
clarity, sometimes wanting merely
visual entertainment, and in some cases,
wanting a spectacle instead of a message.
In these pages are some examples of
the inspirational ways that designers have
used type as a primary means of design,
an end unto itself: type as image, type as
word, type as the ultimate communica-
tor, form and function rolled into one.
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