Job:03171 Title:Typography Referenced (Rockport)
Page: 82
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Typography, Referenced
Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 82
David Berlow
American, –
Typefaces: Belizio (1988),
Grot, Millennium (1989), Numskill (1990),
Phaistos (1991), Vernacular (1992),
Berlin Sans, Gra,
Meyer Two, Moderno (1994),
Esperanto, Hitech, Nature, Online
Gothic, Throhand, Truth, Zenobia (1995),
Charcoal, Rhode, Techno (1997),
Gadget (1998)
Born in Boston, Massachusetts, in ,
David Berlow studied art history at
the University of Wisconsin–Madison.
From to , he worked as a type
designer for Mergenthaler, Linotype (),
D. Stempel AG, and Haas type
foundries. In , he started as a type
designer for the newly formed
digital type foundry Bitstream ().
Seven years later, in , Berlow
opened the type foundry The Font
Bureau, Inc. () with Roger Black, a
former art director for Rolling Stone. To
date, The Font Bureau has produced
more than new and revised type-
faces and logotypes for clients such as
the Chicago Tribune, the Wall Street
Journal, Entertainment Weekly, News-
week, Esquire, Rolling Stone, and Hewlett
Packard, as well as fonts for Apple
Computer, Microsoft, and . The Font
Bureau’s entire retail library is made
up of mostly original type designs and
includes more than typefaces.
Lucian Bernhard
German, –
Typefaces: Bernhard Antiqua, Bernhard Fraktur (1912),
Bernhard Privat (1919), Bernhard Brushscript,
Bernhard Cursive Madonna, Bernhard Schönschrift, Lucian (1925),
Bernhard Bold Condensed (1926), Bernhard Handschrift (1928),
Bernhard Fashion, Bernhard Gothic (1929), Lilli, Negro (1930),
Bernhard Booklet (1932), Bernhard Tango (1934),
Bernhard Modern (1937), Bernhard Tango Swash Capitals (1939)
Lucian Bernhard (a.k.a. Emil
Kahn) was a German graphic
designer, type designer, teacher,
interior designer, and fi ne
artist during the fi rst half
of the twentieth century
(). He was born in in
Stuttgart, Germany. Though
he studied briefl y at the
Akademie in Munich, he was
largely self-taught. In ,
he moved to Berlin, where
he became a poster designer
and magazine art director.
Bernhard was infl uential
in creating two distinctive
twentieth-century design styles,
namely Plakatstil (or “Poster
Style”), which relied on reductive
imagery and fl at color, and
Sachplakat (or “Object Poster”),
which simplifi ed the image
to the object being advertised
and its brand name. Both
of these styles appear in his
renowned work for Stiller shoes,
Manoli cigarettes, and Priester
matches. He also designed
several roman typefaces
distinguished by their long
extenders. These were primarily
cut and cast by American
Type Founders and Bauer.
From until when he
immigrated to the United States,
Bernhard taught at the Akademie
der Künste in Berlin. In ,
he started the Contempora
Studio with artists Rockwell
Kent, Paul Poiret, Bruno Paul,
and Erich Mendelsohn. There
he worked as a graphic artist
and interior designer. Between
and his death in ,
Bernhard worked primarily
as a painter and sculptor.
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