Job:03171 Title:Typography Referenced (Rockport)
Page: 189
ABCDEFG HIJ KLMNOPQR STUVWXYZ
a b c d efgh ijklmnopqrstuvwxyz
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Text
Job:03171 Title:Typography Referenced (Rockport)
Page: 189
Typefaces and Specimens
189
Background Traits
During its initial release in , Offi cina existed as a
paired family of serif and sans serif faces in two weights
with italics, promoted as a functional family for corporate
and business correspondence such as stationery and
annual reports. Over time, the typeface became popular for
other uses, adopted for a slew of advertising and editorial
purposes. Because Offi cina had been pushed beyond its
original intentions, other weights were created including
medium, extra bold, and black, each with matching italics.
Offi cina Serif sets narrower than other slab serifs (), and
therein lies its chief functional benefi t. The near-monoline
letters have unique subtleties such as a bar terminal on its
J (at the top of the letter) and extended bar on the G. Upper-
case () letters such as the R and many of the lowercase ()
letters such as the h, m, and n have half-serifs to help main-
tain an overall light color compared to other slab serifs. And
friendly touches such as curved spurs on the lowercase b and
d (at the bottom of the letters), as well as the curved foot of the
l liken Offi cina Serif to Humanist () sans serifs such as Gill
Sans () and Meta.
Offi cina Serif
YEAR
(with a
revival)
ORIGINAL DESIGNERS
Erik Spiekermann
and Ole Schafer
CLASS
Egyptian
A designer’s job will become
even more challenging as the
quantity of information and noise
increases during the twenty-
fi rst century. Those who possess a
broad typographic understanding
will best meet the communicative
and creative challenge, especially
during a time when people know
the di erence between one font
and another—and which ones read
better or worse with software’s
default 120-percent leading.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
The quick brown fox jumped over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
The quick brown fox jumped over the lazy dog.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
abcdefghijklmnopqrstuvwxyz
The quick brown fox jumped over the lazy dog.
SELECTED OFFICINA SERIF ALPHABETS
Top to bottom: -point Offi cina Serif book, book italic, and bold
EXAMPLE
-point Offi cina Serif
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