Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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8 4 THE FASHION DESIGN REF ERENCE + SPECIFICATION BOOK
(Text)
Techno
A style that emerged f rom the electronic dance scene, techno f ashions include f unky street
w ear, like V-neck T-shirts and tight pants in neon and uorescent colors (anything that looks
good under a UV black light), accessorized by record bags, canvas sneakers, and horn-rimmed
glasses.
Trance, Ambient, or Chillout
Baggy pants and tight tops in vibrant, happy colors f orm the basis f or another look coming out
of the electronic dance scene. Dark settings, arti cial f og, projected imagery, LEDs, strobes,
and black lights all invite the use of light, bright colors and re ective garments. Elaborate
costumes are also common at raves, w here, under the in uence of club drugs, the ultimate
accessory is a glow stick.
Social Rebellion
Beatnik
Beat w as slang f or beat dow n and beatniks w ere underground nonconf ormists express-
ing themselves through poetry readings in cof f eehouses— a bohemian culture of the 1950s
depicted in the literary output of Allen Ginsberg, William S. Burroughs, and Jack Kerouac.
The f ashion cliché of the Beat Generation builds on a f oundation of all black. Turtlenecks and
tapered pants of f er a neutral base f or trademark beatnik accessories like sunglasses, berets,
and cigarettes. Grooming includes at-ironed hair f or w omen and goatees f or men.
Casuals
This style arose w ith row dy and of ten riotous f ootball (soccer) f ans dressing in designer labels
as a w ay to blend in, avoiding their ow n team colors. This is f ashion as camou age, leaving
the w earers f ree to stir things up.
Cyberpunk
Projected scienti c and technological advances, cybernetics in particular, are graf ted onto a
radical attitude in a look that rebels against the established social order. High tech and low
lif e are the terms that best describe the f usion of machine and man that is central to this
aesthetic. The f ashions incorporate dark imagery that is meant to capture a sense of hyper-
reality. Although the clothing is of ten gritty and w ell w orn, glow ing shocks of colors appear
among pieces that emulate computer components.
Eco
Whether one calls it global w arming or climate change, the threat of an endangered planet
has spurred on a movement of sustainable f ashion designs and practices. The ecof ashion
consumer reads labels and w ants to know a garment’s ber content and how it w as made and
w here. For a long time, the look w as de ned by earthy crunchy, hippie gear, but technological
advances have transf ormed organic f abrics. No longer is this customer limited to a w ardrobe
of roughly w oven hemp garments. Bamboo, f or example, the new star player in the textile
industry, can produce some of the sof test and most comf ortable f ashion f abrics available.
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Job:02-30034 Title:RP-Fashion Design Ref and Spec Book
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076-089_30034.indd 84 2/27/13 4:14 PM