Book
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Job:12-29742 Title:RP-Fashion Design Ref and Spec Book
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intended to act as a catalyst for further study and experimentation.
Section 1, RESEARCH, is about fashion intelligence—gathering
information to identify skill sets and lay the groundwork for building a
cohesive collection. Careful self-examination, vocabulary development,
an understanding of fashion history and of forecasting techniques all
contribute to the acquisition of project-speci c data. Section 2, EDIT, takes
the next step: re ning concepts through a process that collects, reviews,
prepares, and arranges the research. Constructing a mood board, xing
on a specialization, studying consumer pro les, and establishing a budget
help to narrow the designer’s focus. Section 3, DESIGN, establishes a
blueprint, using color, textiles, silhouette, and accessory design. Each
endeavor must be backed by a deliberate intention—a detailed, purposeful
plan and an inventive approach to integrating the components that will
result in a successful prototype. Section 4, CONSTRUCT, examines how the
c o n c e p t d e v e l o p e d w i t h i n t h e d e s i g n p r o c e s s i s i m p l e m e n t e d , e m p l o y i n g
t e c h n i q u e s f r o m r e n d e r i n g t o p a t t e r n m a k i n g , s t i t c h i n g , a n d n i s h i n g .
Du r i n g t h i s p e r i o d , t h e d e s i g n e r w i l l a l s o r e s o l v e i s s u e s w i t h p r o d u c t i o n
a n d d e t e r m i n e q u a l i t y - c o n t r o l s t a n d a r d s . S e c t i o n 5, CONNECT, e x p l o r e s
h o w t h e d e s i g n e r p r e p a r e s t h e w o r k f o r p u b l i c c o n s u m p t i o n , c o n c e n t r a t i n g
o n t h e p o w e r o f w o r d s a n d i m a g e s a n d e x p e r i e n c e s i n c o m m u n i c a t i o n .
Ge n e r a t i n g a p o r t f o l i o , b u i l d i n g a b r a n d , w o r k i n g w i t h t h e m a r k e t , a n d
p r o d u c i n g s h o w s i d e n t i f y a n d a m p l i f y t h e d e s i g n e r í s v i s i o n . S e c t i o n 6,
EVOLVE, a d d r e s s e s t h e d e s i g n e r í s c h a l l e n g e t o c r e a t e m e a n i n g w h i l e
e m b r a c i n g c h a n g e . C e l e b r i t y , a r t , t e c h n o l o g y , a n d g l o b a l c u l t u r a l s h i f t s ,
a s w e l l a s p e r s o n a l e x p e r i e n c e a n d e d u c a t i o n , a l l i n u e n c e f a s h i o n
d e s i g n . De s i g n e r s m u s t u n d e r s t a n d t h e i r p a r t i n w h a t a c o l l e c t i o n o r l a b e l
o r c o m p a n y r e p r e s e n t s . Ad d i n g t o t h e m i x , a s e r i e s o f i n t e r v i e w s w i t h
p r o m i n e n t i n d u s t r y l e a d e r s p r o v i d e s i n s i g h t s i n t o t h e p h a s e s d e s c r i b e d
t h r o u g h o u t The Fashion Design Reference + Specifi cation Book.
7
(Text)
Book
age:6
Job:12-29742 Title:RP-Fashion Design Ref and Spec Book
#175 Dtp:204 Page:7
001-019.indd 7 2/26/13 7:11 PM