Entries in bold are defined in the glossary.

A/B testing

AAdvantage programme

Aadvark

action plans, defining

ADA Health, 2^nd

Add-On business model, 2^nd, 3^rd, 4^th

Adidas, 2^nd, 3^rd, 4^th

adult entertainment industry

advertising

campaigns

pay per click

personalised, 2^nd

targeted

advertising-funded Hidden Revenue

Affiliation business model, 2^nd

Aikido business model, 2^nd

Airbnb, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

airline industry, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

Airtel, 2^nd, 3^rd, 4^th

Aldi, 2^nd, 3^rd

Alibaba, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

Alipay, 2^nd

Ally Financial, 2^nd

Amazon, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th, 11^th, 12^th, 13^th, 14^th

Amazon Dash

Amazon Echo Frames

Amazon Go, 2^nd

Amazon Kindle, 2^nd, 3^rd, 4^th, 5^th

Amazon Prime, 2^nd

Amazon Store, 2^nd, 3^rd, 4^th, 5^th, 6^th

Amazon Web Services (AWS), 2^nd, 3^rd, 4^th, 5^th

Amazon WorkSpaces

American Airlines, 2^nd

American Express, 2^nd

analogical thinking

analysing your ecosystem see ecosystem analysis

anchoring

Anderson, Chris

Anheuser-Busch, 2^nd

ANIMATE model

Apple, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

Apple Arcade, 2^nd

Apple iPhone/App Store

Apple iPod/iTunes, 2^nd, 3^rd, 4^th, 5^th, 6^th

Apple Music, 2^nd, 3^rd

Apple Pay, 2^nd

Apple TV

apps

Aravind Eye Care System, 2^nd, 3^rd

ARM, 2^nd

artificial intelligence (AI)

Asch, Solomon

Asos, 2^nd

assumptions, identifying

Auction business model, 2^nd

Auctionmaxx, 2^nd

augmented reality (AR), 2^nd

automotive industry see car industry

Axoom

BackWerk, 2^nd, 3^rd

Baker, Samuel

bandwagon effect

banking, 2^nd, 3^rd, 4^th

see also Grameen Bank

Barter business model, 2^nd

BASF, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

BBC Online

Benetton

Berns, Gregory S.

Best Buy, 2^nd, 3^rd, 4^th

Bezos, Jeff

big data, 2^nd, 3^rd

Bitcoin

Blacksocks, 2^nd, 3^rd, 4^th

Blockchain technology, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

blogs

blue oceans, 2^nd

BMW, 2^nd, 3^rd, 4^th

The Body Shop, 2^nd, 3^rd

book industry, 2^nd, 3^rd, 4^th, 5^th

Booking.com, 2^nd

Booking Holdings

Bosch, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

Boston Consulting Group (BCG), 2^nd, 3^rd

brainwriting, 2^nd

branding see Ingredient Branding business model

Brin, Sergey

broadcasting rights

Buckaroo Buffet, 2^nd

Buffer

Bühler, 2^nd, 3^rd, 4^th

business ecosystem

business model

WHO-WHAT-HOW-VALUE dimensions of, 2^nd, 3^rd, 4^th, 5^th

business model innovation, 2^nd, 3^rd

additional innovation potential from, 2^nd

age of

challenge of

myths about

strategies

Business Model Navigator, 2^nd

ideation (pattern adaptation)

confrontation principle, 2^nd, 3^rd

ideation process

similarity principle, 2^nd, 3^rd

success factors

implementation (test and optimise), 2^nd

initiation (ecosystem analysis)

external actors

megatrends

technologies

integration (business model consistency)

external consistency

internal consistency

business model testing approach/cycle

Step 1: creating a business concept

Step 2: identifying underlying assumptions

Step 3: hypothesis testing

Step 4: choosing a test format, 2^nd

Step 5: developing the test set-up, 2^nd

Step 6: executing the test

Step 7: analysing test results and updating business model concept

business model testing cards

Butler Home Products

BYD (Build Your Dream) Auto, 2^nd

capabilities, building

Car2Go, 2^nd, 3^rd, 4^th, 5^th, 6^th

car industry, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th, 11^th, 12^th

car insurance, 2^nd, 3^rd

car parking, 2^nd

car rental and sharing, 2^nd, 3^rd, 4^th

Car Zeiss Vision, 2^nd

CargoLifter

Carnegie Steel, 2^nd

cash cows, 2^nd

Cash Machine business model, 2^nd

Cassava Films, 2^nd

CDNow, 2^nd

centre-stage effect

Cerreta, Denise

CEWE, 2^nd, 3^rd, 4^th, 5^th, 6^th

champions for change

change management, 2^nd

avoiding cognitive biases

building capabilities

defining a plan of action

defining structures and goals

developing a vision

establishing champions and change management leaders

establishing a culture of innovation

fighting the ‘fat smoke’ syndrome

involving employees in

performance management systems

quick wins

showing commitment

team selection

change, resistance to, 2^nd, 3^rd

Chen, Steve

Chesborough, Henry

Christensen, Clayton

Cirque du Soleil, 2^nd

Cisco

climate change, 2^nd

cloud computing, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

Coca-Cola, 2^nd

cognitive biases

Collins, Jim

combining business models

commitment to change

communication

competitive advantage, 2^nd

competitors

concierge test

confrontation principle, 2^nd, 3^rd

conjoint analysis

connectedness

contextual inquiries

convergent thinking

copyright

costs

sunk

switching

Craigslist, 2^nd

CreateSpace

creative imitation, 2^nd

credit card business, 2^nd

Cross-Selling business model, 2^nd, 3^rd

crowd investment in real estate

Crowdfunding business model, 2^nd, 3^rd

Crowdhouse, 2^nd

Crowdsourcing business model, 2^nd, 3^rd, 4^th

Cullen, Michael J.

culture

of innovation

of openness

Customer Loyalty business model, 2^nd

customer relationship management (CRM)

customers, 2^nd, 3^rd

CWS-boco, 2^nd, 3^rd

Cybererotica, 2^nd

Cyclocity

Daimler

dashboards

data collection and analysis see Leverage Customer Data business model

data privacy, 2^nd

decision making

Dell, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

Dell, Michael, 2^nd

demographic change

Dennemeyer, 2^nd

design thinking

Deutsche Post DHL, 2^nd

DHL, 2^nd, 3^rd, 4^th

diaspora*, 2^nd

digital identification

digital platforms

digital transformations

Digitalisation business model, 2^nd

digitally reloaded products

Diners Club, 2^nd

Direct Selling business model, 2^nd, 3^rd, 4^th, 5^th

discount supermarkets

Disney, 2^nd, 3^rd

disruptive innovation

disruptive technologies

Distributed Ledger Technologies (DLT), 2^nd

divergent thinking

Dollar Shave Club, 2^nd, 3^rd

dominant industry logic, 2^nd, 3^rd, 4^th, 5^th

Dorsey, Jack

DriveNow, 2^nd

Dropbox, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

Duales System Deutschland, 2^nd, 3^rd

DUFL, 2^nd

DuPont, 2^nd

eBay, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

E-Commerce business model, 2^nd

Economy of Things (EoT)

ecosystem analysis

external actors

megatrends

technologies

‘Einstein’ Myth

electronic data interchange (EDI)

elevator industry

see also Schindler

Eli Lilly

Ellison, Larry

Emeco, 2^nd

employees

communication with, 2^nd

involvement in change management, 2^nd

performance management systems

empowerment

energy sector

environmental responsibility

Esso

event organisation

Eventbrite

Everlane

Evonik

Experience Selling business model, 2^nd

explainer videos

external actors

external consistency

Exxon Mobil, 2^nd

eYeka

Facebook, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th, 11^th, 12^th

Fadell, Tony

fashion industry, 2^nd, 3^rd, 4^th, 5^th, 6^th

‘fat smoker’ syndrome

FELFEL, 2^nd

Ferriss, Timothy

Festo Group, 2^nd

FIFA, 2^nd

financial supermarkets

Five Forces analysis (Porter), 2^nd

‘5 Whys’ technique

Flat Rate business model, 2^nd, 3^rd, 4^th, 5^th

fleet management, 2^nd

Flinkster

FLSmidth

flyers

food industry, 2^nd, 3^rd

Ford, Henry (Ford Motor Company), 2^nd, 3^rd, 4^th, 5^th

Foursquare

Foxconn, 2^nd

Fractional Ownership business model, 2^nd

Franchising business model, 2^nd

Fraunhofer Institute, 2^nd

freelancer.com

Freemium business model, 2^nd, 3^rd, 4^th, 5^th

frequency validity effect

friendsurance.com

From Push to Pull business model, 2^nd

Gadowski, Lukasz

game console industry

gamification

gaming, 2^nd, 3^rd

Geberit, 2^nd, 3^rd

Geek Squad, 2^nd, 3^rd

General Data Protection Regulation

General Electric, 2^nd, 3^rd, 4^th

Gerstner, Lou

Gillette, 2^nd, 3^rd, 4^th, 5^th

Gilmore, James H.

go-to-market approach

goals, defining

Google, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th, 11^th, 12^th, 13^th, 14^th, 15^th

Google Ads (Google AdWords), 2^nd, 3^rd, 4^th

Google AdSense

Google Analytics

Google Glass

Google Glasses

Google Nest, 2^nd, 3^rd

Google Video

Gore (W.L. Gore & Associates), 2^nd, 3^rd

Grameen Bank, 2^nd, 3^rd, 4^th, 5^th

Green Dot logo

Green Shield Stamps

Greenwire, 2^nd

Grohe, Hans

Groupon, 2^nd, 3^rd, 4^th, 5^th

Guaranteed Availability business model, 2^nd, 3^rd

H&M (Hennes & Mauritz), 2^nd

Haier, 2^nd

Hapimag, 2^nd

Harley-Davidson, 2^nd, 3^rd

Harrison, John

Hartman, Robert

health monitoring

healthcare services, 2^nd, 3^rd

Heidelberg Printing Machines

Henkel

Hewlett-Packard (HP), 2^nd, 3^rd, 4^th, 5^th

hidden champion

Hidden Revenue business model, 2^nd, 3^rd, 4^th, 5^th

Hilti, 2^nd, 3^rd, 4^th, 5^th

Hindustan Unilever, 2^nd

Holcim, 2^nd, 3^rd

Homie, 2^nd

hotel industry, 2^nd, 3^rd, 4^th, 5^th

Hotmail, 2^nd, 3^rd, 4^th

see also Outlook.com

Howe, Jeff

HubPages, 2^nd

Humble Bundle, 2^nd

Hundertmark, David

Hurley, Chad

hypothesis testing

IBM, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

ideation (pattern adaptation)

confrontation principle, 2^nd, 3^rd

ideation process

similarity principle, 2^nd, 3^rd

success factors

IKEA, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

Imperial Oil Ltd.

implementation (test and optimise), 2^nd

incentives

customer

employee

indirect network effects, 2^nd, 3^rd

Industry 4.0

Ingredient Branding business model, 2^nd

‘Initial Ascent’ Myth

initiation (ecosystem analysis)

external actors

megatrends

technologies

InnoCentive, 2^nd

innovation culture

insurance industry, 2^nd, 3^rd

Insure the Box

integration (business model consistency)

external consistency

internal consistency

Integrator business model, 2^nd

Intel, 2^nd

intellectual property, 2^nd, 3^rd, 4^th

internal consistency

Internet, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

see also Crowdfunding; Crowdsourcing; Digitalisation; E-Commerce; Freemium; Leverage Customer Data; Long Tail; social media

Internet of Things (IoT), 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th, 11^th, 12^th

iOS

Iridium

Jamba, 2^nd

JCDecaux, 2^nd, 3^rd, 4^th

Jensen, Rolf

Jobs, Steve, 2^nd, 3^rd, 4^th

Jumeirah Group, 2^nd

Karim, Jawed

Kelly, Terri

key performance indicators (KPIs)

KFC

Kickstarter, 2^nd

Kindle Direct Publishing (KDP)

Kines, Mark Tapio

King Kullen Grocery Company, 2^nd

Kiva.org

Klöckner & Co.

Knight, Phil

knowledge society

Kodak, 2^nd

KPIs (key performance indicators)

Kroc, Ray

Lamborghini, 2^nd

landing pages

Lantal Textiles, 2^nd

Layer Player business model, 2^nd

LEGO, 2^nd, 3^rd, 4^th

Lemonaid, 2^nd

letters of intent

leverage

Leverage Customer Data business model, 2^nd, 3^rd, 4^th, 5^th

Li & Fung, 2^nd

Licensing business model, 2^nd, 3^rd

Limmex

LinkedIn, 2^nd, 3^rd, 4^th

Lock-In business model, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th

Long Tail business model, 2^nd

Lonza

loyalty see Customer Loyalty business model

‘Luck’ myth

Lufthansa, 2^nd, 3^rd

Luxusbabe, 2^nd

MachineryLink, 2^nd, 3^rd

‘magic triangle‘ of business models

Magnolia Hotels, 2^nd

Maister, David

Make More of It business model, 2^nd

managing change see change management

manufacturing industry

Marillion, 2^nd

Marlboro cigarettes

Marriott International, 2^nd

Mass Customisation business model, 2^nd, 3^rd, 4^th

Masterworks, 2^nd

McDonald’s, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

McKinsey, 2^nd

medical technology industry

megatrends

Merrill Lynch, 2^nd, 3^rd

Metro (German company)

Metro Newspapers, 2^nd, 3^rd, 4^th, 5^th

Miadidas, 2^nd

Michaelis

microfinance, 2^nd

Microsoft, 2^nd, 3^rd, 4^th

‘Miles & More’ loyalty programme

Mill, John Stuart

MinuteClinic, 2^nd

MIT Sloan

Mitsubishi Electric

mock-ups

Modern Dayfarer, 2^nd

mondoBIOTECH, 2^nd

motivation

motor see car

MTU

music industry, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

see also Apple iPod/iTunes; CDNow; Marillion; Radiohead; Spotify

Musk, Elon, 2^nd

MyHammer, 2^nd, 3^rd

mymuesli, 2^nd

myths about business model innovation

Natur House, 2^nd

negative cash conversion cycle

Nestlé

Nestlé Nespresso, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th, 10^th

Netflix, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

NetJets, 2^nd, 3^rd

Netscape Communications Corporation

network effects, 2^nd, 3^rd, 4^th

networks

social

new economy

New York Times

niche products, 2^nd

NIH (not invented here) syndrome, 2^nd, 3^rd

Nike, 2^nd, 3^rd

Niko

NineSigma

99designs.co.uk

Nintendo

NIO, 2^nd

Nissan

No Frills business model, 2^nd, 3^rd

Nokia, 2^nd

Norwich Union

not invented here see NIH

Object as Point of Sale business model, 2^nd

Object Self-Service business model, 2^nd, 3^rd

Oculus VR

oil industry, 2^nd

old economy

O’Leary, Michael

One Laptop per Child (OLPC) initiative, 2^nd

One World Everybody Eats, 2^nd

online ad campaigns

Open Business business model, 2^nd, 3^rd, 4^th

open innovation

Open Source business model, 2^nd

Open Source Software (OSS)

openness, culture of

Oracle

Orchestrator business model, 2^nd, 3^rd

Original Unverpackt, 2^nd

orthodoxies, 2^nd

Otis

Otto group, 2^nd

Our/Vodka

Outlook.com (formerly Hotmail)

outsourcing, 2^nd, 3^rd

Page, Larry

Palmer, Michael

paper prototyping

Parley for the Oceans network

PARSHIP

partners, 2^nd

PassFold

Patagonia (textile company)

patenting, 2^nd, 3^rd, 4^th, 5^th

PatientsLikeMe, 2^nd

pattern adaptation, 2^nd

confrontation principle, 2^nd, 3^rd

ideation process

similarity principle, 2^nd, 3^rd

success factors

pattern cards

Pay Per Use business model, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th, 9^th

Pay with a Tweet, 2^nd

Pay What You Want business model, 2^nd

pay as you drive (PAYD)

Payback loyalty card, 2^nd, 3^rd

PayPal, 2^nd, 3^rd, 4^th

PC Flowers & Gifts

Peer to Peer business model, 2^nd, 3^rd

peer-to-peer transactions

Pelikan, 2^nd

performance management systems

Performance-Based Contracting business model, 2^nd, 3^rd

pharmaceuticals industry, 2^nd

PHH Corporation, 2^nd

Philip Morris

Philips

Picnic in the graveyard testing

piecemeal MVP

Pine, B. Joseph

Pinterest, 2^nd

Pixar

Pizza Hut

plan of action

Plattner, Hasso

PlayStation Now, 2^nd

Ponoko, 2^nd

pop-up stores

Porsche, 2^nd

Porter, Michael

Porter’s ‘Five Forces’, 2^nd

pre-sales

price calculator

Priceline, 2^nd, 3^rd

printer industry

problem/solution interviews

process innovation

Procter & Gamble (P&G), 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

procurement auctions

Prodigy Network

product innovation

profit mechanism, 2^nd

Progressive

prosumer

Prosumer business model, 2^nd

prototyping, 2^nd, 3^rd

public-private partnerships (PPP)

Quartierstrom, 2^nd

Qué! (Spanish newspaper)

quick wins

‘R&D’ Myth

Radiohead, 2^nd, 3^rd

Ravensburger

Razor and Blade business model, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

reversed

real estate

crowd investment in

Rent Instead of Buy business model

recombination, 2^nd

recycling see Trash to Cash business model

Red Bull, 2^nd

Red Hat, 2^nd

red oceans

refer-it.com

Remus

Renault, 2^nd

Rent Instead of Buy business model, 2^nd, 3^rd

Rent the Runway

RentAFriend

resistance to change, 2^nd, 3^rd

Restoration Hardware

revenue-generating mechanism

Revenue Sharing business model, 2^nd

Reverse Auctions

Reverse Engineering business model, 2^nd

Reverse Innovation business model, 2^nd

reward systems

customer

employee

Richelieu Foods, 2^nd, 3^rd, 4^th

Rickenbacher, Urs

Ries, E.

Robin Hood business model, 2^nd

Roche

Rockefeller, John D.

Rocket Internet, 2^nd

Roddick, Anita

Rolls-Royce, 2^nd, 3^rd

Ryanair, 2^nd

St Gallen Innovation Culture Navigator

Salesforce, 2^nd, 3^rd, 4^th, 5^th

Sandals Resorts, 2^nd

Sanifair, 2^nd, 3^rd

SAP, 2^nd, 3^rd, 4^th

Saunders, Joe

Schindler, 2^nd, 3^rd, 4^th

Schoss, Joachim

Schulze, Gerhard

SeaRiver Maritime

security

Seedrs

Sega, 2^nd, 3^rd

Self-Help Cooperative Movement(s)

Self-Service business model, 2^nd, 3^rd, 4^th, 5^th, 6^th

Sennheiser, 2^nd

Sensor as a Service business model, 2^nd, 3^rd

7-Eleven

ShareNow, 2^nd

sharing communities

Shell, 2^nd, 3^rd

Shimano, 2^nd

Shop in Shop business model, 2^nd

short-term milestones

short-term strategies

Siemens

Siemens Management Consulting (SMC), 2^nd

similarity principle, 2^nd, 3^rd

Simon, Herbert

Singer Corporation, 2^nd

Six Flags, 2^nd

‘Size’ Myth

Skype, 2^nd, 3^rd, 4^th

smart contracting

SMART goals

social media, 2^nd, 3^rd, 4^th, 5^th, 6^th

see also Facebook; Pinterest; Twitter; YouTube

social networks

SolarCity, 2^nd

Solusi Rumah

Solution Provider business model, 2^nd, 3^rd, 4^th, 5^th

Sono Motors, 2^nd

Sonos

Sony, 2^nd

Sotheby’s

Southwest Airlines, 2^nd

SpaceX, 2^nd

Sperry & Hutchinson, 2^nd

Spotify, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th

Spreadshirt, 2^nd

Square, 2^nd

Squeezy

Starbucks, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

Start-up GoTo

status quo bias

Steam platform, 2^nd

Stewart, Gordon

stock exchanges

storyboarding

Streetline, 2^nd

structures, defining business

Subscription business model, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

Subway, 2^nd

Sulzer

sunk costs

Supermarket business model, 2^nd, 3^rd, 4^th

supermarkets

discount

surveys

sustainability, 2^nd

Swatch, 2^nd, 3^rd

Swiss Federal Railways (SBB)

switching costs

systematic tools, absence of

Target the Poor business model, 2^nd

targeted advertising

Tata Nano, 2^nd

team selection

technologies, 2^nd, 3^rd

‘Technology’ Myth

Teflon, 2^nd

telecommunications industry, 2^nd, 3^rd, 4^th

Tencent, 2^nd, 3^rd

Tesla, 2^nd, 3^rd, 4^th

testing business models see business model testing approach

Tetra Pak, 2^nd

‘Think Big’ Myth

Threadless, 2^nd

‘3x6 teams’

3M, 2^nd, 3^rd, 4^th, 5^th

3M New Ventures

3M Services, 2^nd, 3^rd, 4^th

TIGER, 2^nd

Tim Hortons Inc., 2^nd

timesharing

Tobin, William J.

Toffler, Alvin

TOMS Shoes, 2^nd

tourism industry, 2^nd

town hall meetings

Toyota, 2^nd, 3^rd, 4^th

Toyota Production System, 2^nd

transferring business models

transparency

Trash to Cash business model, 2^nd

trends, megatrands

TRIZ (theory of inventive problem solving), 2^nd

Trumpf, 2^nd

TRUSTe, 2^nd

Tupper, Earl

Tupperware, 2^nd

23andME, 2^nd

Twitter, 2^nd, 3^rd, 4^th

Two-Sided Market business model, 2^nd, 3^rd

Uber, 2^nd, 3^rd, 4^th, 5^th, 6^th

Ubitricity, 2^nd

UEFA, 2^nd

Ultimate Luxury business model, 2^nd

Unilever, 2^nd

United States Steel Corporation

universities, Robin Hood business model

Urchin Software

User Design business model, 2^nd, 3^rd

value, 2^nd, 3^rd

creating and capturing

value chain, 2^nd, 3^rd

value proposition, 2^nd, 3^rd, 4^th

Valve Corporation, 2^nd

Vernon, Raymond

viaprinto.de, 2^nd

virtual reality (VR)

Virtualisation business model, 2^nd

vision

Volkswagen

Vorwerk, 2^nd, 3^rd, 4^th

Vuzix

WeChat

WhatsApp, 2^nd, 3^rd

White Label business model, 2^nd, 3^rd

WHO-WHAT-HOW-VALUE dimensions of a business model, 2^nd, 3^rd, 4^th, 5^th

Wikipedia, 2^nd, 3^rd

Wilson, Fred

Wipro Technologies, 2^nd

Wirecutter, 2^nd

wireframe prototypes

Wise, Brownie

Withings

‘Wizard of Oz’ experiment

Würth, 2^nd, 3^rd

WXYC radio station, 2^nd

Xerox, 2^nd, 3^rd, 4^th, 5^th

Xiaomi, 2^nd, 3^rd, 4^th

XOM Materials, 2^nd

YouTube, 2^nd, 3^rd, 4^th, 5^th, 6^th, 7^th, 8^th

Yunus, Muhammad, 2^nd

Zalando, 2^nd, 3^rd, 4^th, 5^th, 6^th

Zara, 2^nd, 3^rd, 4^th, 5^th, 6^th

zero-risk bias

Zopa, 2^nd, 3^rd, 4^th, 5^th

Zuckerberg, Mark

Zühlke

Zwass, Vladimir