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First published 2014 (print and electronic)
Second edition published 2020 (print and electronic)

© Pearson Education Limited 2014, 2020 (print and electronic)

The rights of Oliver Gassmann, Karolin Frankenberger and Michaela Choudury to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.

The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN.

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ISBN:  978-1-292-32712-9 (print)
            978-1-292-32713-6 (PDF)
            978-1-292-32714-3 (ePub)

British Library Cataloguing-in-Publication Data
A catalogue record for the print edition is available from the British Library

Library of Congress Cataloging-in-Publication Data
Names: Gassmann, Oliver, 1967- | Frankenberger, Karolin, author. | Choudury, Michaela, author.
Title: The business model navigator : the strategies behind the most successful companies / Oliver Gassmann, Karolin Frankenberger, Michaela Choudury.
Description: Second Edition. | New York : Pearson, 2020. | Revised edition of The business model navigator, 2014. | Includes bibliographical references and index.
Identifiers: LCCN 2020021976 (print) | LCCN 2020021977 (ebook) | ISBN 9781292327129 (paperback) | ISBN 9781292327136 (pdf) | ISBN 9781292327143 (epub)
Subjects: LCSH: Business planning. | New business enterprises. | Entrepreneurship.
Classification: LCC HD30.28 .G373 2020 (print) | LCC HD30.28 (ebook) | DDC 658.4/012—dc23
LC record available at https://lccn.loc.gov/2020021976
LC ebook record available at https://lccn.loc.gov/2020021977

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NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION