Further resources

Our work with industry partners has taught us that implementation is the most challenging step in business model innovations. To support you in this endeavour, we have developed a full range of tools that includes interactive software for working with the Business Model Navigator methodology company-wide, an online course to help you prepare for workshops, pattern cards for use during your workshops, our homepage where we publish our most recent findings, and various workshops that we lead personally. All services, information and products are available from our homepage: www.bmilab.com.

Business Model Navigator pattern cards

Several of our industry partners have asked us for copies of the pattern cards depicting the 60 basic business models, leading us to develop a professional version of the pattern cards for business model innovation. From our work with the Design School at Stanford University, we know that the professional pattern cards enjoy wide acceptance and support creativity in the process, but it goes without saying that the descriptions of the 60 business models given in this text can also be used for the same purpose.

The Business Model Navigator pattern cards

A man standing while holding the roof railing of a train coach. His suitcase, a window seat and an aisle seat in the coach are tagged $60, $20 and $35 respectively. Next card, partially visible, is numbered 2 and labelled affiliation.

Business Model Navigator testing cards

Business model innovation testing helps to systematically decrease uncertainties within your business and improve the probability of success. In addition to the well-received pattern cards, we have created 22 Business Model Navigator testing cards to help you bring new business model ideas to life. The testing cards provide different testing formats, with explanations and examples of companies that have used each test format. Please visit www.bmilab.com to find out more about the cards.

Accompanying the project

It can be very helpful to get external support when devising and implementing business model innovations, and BMI Lab is set up to provide just that. Additionally, our partners at the innovation consultancy BGW can also assist you in this process. Four different workshop formats are available:

  1. Customised company workshop: This workshop is a venue to discuss the Business Model Navigator methodology in the context of your own industry and company. We will work with you to generate some initial ideas for new business models.
  2. Deep dive projects: The deep dive is an ongoing series of workshops with the objective of developing one or two specific business model innovations.
  3. Cross-industry workshop: In this unique workshop, you work together with other companies to innovate your business model:
    • Advice and implementation: Our team is also available to guide you through the entire business model innovation process, from development to selection and implementation.
  4. Keynotes and speeches: Keynotes and speeches can be given by the authors of this text or the BMI Lab on the following topics: business models, business model innovation, technology, strategy and culture.
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