‘Business model and product innovation are inseparably intertwined. The Business Model Navigator truly serves as an indispensable navigator in pursuit of a systematic and comprehensive approach to innovation.’
Bijan Khezri, Group CEO, Marquard Media Group
‘The most successful innovators know how to create and capture value. The Business Model Navigator includes 55+ models for value capture and is a must-read for every manager. It’s the most comprehensive guide on business model innovation.’
Prof. Stefan Thomke, William Barclay Harding Professor of Business Administration, Harvard Business School
‘The Business Model Navigator is an excellent tool to challenge and sharpen your frameworks. It forces yourself to re-think your business from the most important perspective: the customer’s view.’
Dr Luigi Pedrocchi, Group CEO, Mibelle Group
‘A very strong and efficient toolbox that helped us reinvent our business and opened perspectives for growth. You read the book – and apply the insights a lifetime.’
Claudia Pletscher, Chief Development and Innovation, Swiss Post
‘The Business Model Navigator is a terrific resource for firms, large and small, looking to reinvent the ways in which they create and capture economic value. As you search for fresh and distinctive solutions to your business model innovation challenges, the comprehensive list of 55+ business models described in detail in the book will help you identify new and insightful business perspectives. More likely than not, some of these insights and solutions will be readily applicable to your situation and may have the potential to transform the nature of competition in your industry.’
Prof. Ramon Casadesus-Masanell, Herman C. Krannert Professor of Business Administration, Harvard Business School
‘The business model innovation method of The Business Model Navigator provides novel perspectives on innovation. We use the concept as one key pillar to drive change in our customer-oriented organisation.’
Dr Jonas Kahlert, Manager Google Cloud‘s Professional Service Organization (DACH), Google
‘Listen up! This book analyses the essential ingredients of designing business models. While I loved the first edition, this second edition is even more focused on creating practical value. A must-read business book!’
Prof. Christian Nielsen, Professor and Co-editor of Journal of Business Models, Aalborg University Business School
‘The Business Model Navigator is a very helpful tool to change beliefs. It focuses on the innovation beyond the product features. This drives true value!’
Sören Jens Lauinger, VP Intrapreneurship and Co-Creation, Aesculap
‘We worked for years with the Prof. Gassmann’s team. It really helped us to think in business models around our technologies. Great book, a must for every innovator!’
Dr Daniela Kaiser, Head Academy, Fraunhofer-Gesellschaft
‘Excellent update of The Business Model Navigator. The up-to-date examples of companies leading the field of business model innovation as well as the new patterns provide great sources of inspiration.’
Philipp Sutter, President, Zuehlke Group
‘The second edition of The Business Model Navigator now answers the questions raised by many innovators after reading the first edition: once I have selected a new business model, how can I implement it in a systematic way?’
Peter Brugger, Managing Director, BMI Group
‘The Business Model Navigator, and the St Gallen business innovation ecosystem were decisive for Orano to launch and successfully sustain our business innovation and enterprise venture building effort.’
Nicolas Buche, Corporate Venture Building Manager, Orano
‘The Business Model Navigator describes impressively the art of developing new business models. A must for any innovator!’
Prof. Monika Sturm, Principal Digitalization, Siemens Energy
‘Innovation mastermind Gassmann and his team have developed an extremely inspiring, empowering and actionable tool — literally the “Swiss Army Knife” for business model design.’
Bastian Gerhard, Director of Oyster Lab, Alpiq
‘Resilience, adaptability and transformation agility are the prerequisites for sustainable profitability. Precondition for r/evolution of any business model is a holistic understanding of its business mechanics. The Business Model Navigator establishes a canonical frame of reference which compels entrepreneurs, strategists and designers alike to confront the make or break forces at play. It presents well-researched insight, reveals underlying patterns, asks relevant questions and presents a wealth of experience condensed into applicable recipes that shape business innovation into future success!’
Max Pretzl, Head of IT Regional Services Asia Pacific Africa, BMW Financial Services
‘They’ve done it again: Oliver and Karolin have produced a compelling and super-accessible primer on business model innovation. The Business Model Navigator sets the standard for all future books on this important topic.’
Prof. Max von Zedtwitz, Professor, Copenhagen Business School
‘In this second edition, Gassmann et al. further enrich their treasure trove of business model insights and creativity, enhancing value for both the educational and business reader. The quality of the underlying research, the accessibility of the knowledge to all reader levels and the “toolbox” of business model possibilities demystifies the business model innovation context and makes this an essential text for one and all.’
Dr Lawrence Dooley, Lecturer, University College Cork
‘A really good read. The examples are very illustrative, and the tools can be directly integrated into organisational practice. A must for business leaders in turbulent times.’
Franziska Tschudi-Sauber, CEO, Weidmann Group
‘In many of our workshops, The Business Model Navigator unleashed the full potential of creative thinking. Systematically, we have been able to challenge our status quo and define innovative concepts that directly impacted our customer offerings. The Business Model Navigator really makes the difference.’
Dr Bastian Widenmayer, Senior Manager Business Development, Bystronic Group
‘I use the book in teaching business models for many years now. It is great content to get students excited about the topic.’
Prof. Sascha Friesike, Professor, Berlin University of Arts
‘Business model innovation is essential to lift your business to the next level. During my times at Bosch, OSRAM and ABB I always used The Business Model Navigator to drive new, innovative and sustainable business models – unlocking the full potential, that is often hidden in organisations. Especially in the upcoming post-COVID-19 era, business model transformation will be key to outperform the market, by shaping the “new normal” with innovative combinations of the 60 patterns identified by the authors. Definitely the best guide on business models!’
Dr Thorsten Mueller, Head Global Product Building, ABB
‘The success of every journey relies on a good navigator. The Business Model Navigator provides you with everything you’ll need to take your business forward, particularly in these times of uncertainty.’
Iain Bitran, Executive Director, ISPIM
‘Our customers appreciate The Business Model Navigator to unleash creativity and create future-proof business models. They will be delighted that the second edition now also offers practical tips for the further process from idea generation to market launch.’
Georg von der Ropp, CEO, BMI Group
‘At Orano, in addition to keeping on increasing our competitiveness and productivity and developing first class new products and services, it is vital we build new business models for new growth opportunities in the future. The Business Model Navigator provides well-documented patterns to support the exploration of new business models. It is not only a powerful tool to inspire new business models, it contributes creating a new Business Innovation mindset within the company, too.’
Nathalie Collignon, Innovation Director, Orano
‘A good part of our future everyday life will be shaped by new and amending business models. The Business Model Navigator is an inspiring and versatile tool for this.’
Dr Rupert Hofmann, Trend Receiver Business Innovation, Audi
‘Business model innovation becomes a necessity in a business environment being shaped by sustainability and digitalisation. The Business Model Navigator offers a highly systematic, practical and helpful approach to getting started – it got us started as well.’
Hermann Bach, SVP Innovation Management & Commercial Services, Covestro
‘Only when technological innovation and business model innovation blend together, we can make science and technology benefit mankind. Both factors are indispensable. This book provides a rare and very rich understanding on business models.’
Weng Xiaodong, VP Mitime Group, Geely
‘When the development of information technology gradually reached its peak, the industrial revolution triggered by itself began to enter the second half. In the second half, all industries will be impacted by intelligent computing, extensive connectivity, big data processing and other information technologies, and great changes will take place. It is this great change throughout the whole society that makes it more important for an enterprise to re-examine innovative business model, compared by innovation of products and processes. Dr Oliver Gassmann’s book, from the basic elements of business models to its core model, has made a systematic summary and arrangement. It is of great significance for the managers in our era to understand it. Because the deep insight of essence and mode, is the foundation of certainty that we can only rely on when facing the uncertain future. After all, things change, but human nature and business laws are the same.’
Song Yixin, Former VP of Group and former Vice President of Huawei University, Huawei
‘Shaping the future remains the best way to predict it. Shaping means to identify opportunities to enhance existing business, to identify strategic threats of new entrants, asking for reaction, or to reinvent one’s role in the industry. The Business Model Navigator takes innovators, strategists, analysts as well as business developers by the hand through the jungle of business model innovation. The step-by-step presentation gives clear guidance of how to actually shape the future. The collection and structured presentation of business model patterns makes The Business Model Navigator a reference book for everyone involved in shaping business models.’
Dr Bastian Bansemir, Business Model Development Manager, BMW