UBS brand, 388
Ulrich, K., 439
Umbrella brands, 371
Unaided recall, 312–313
Underwood, 23
Underwood Devil, 34
Uneeda Biscuits, 34
Unicef, 18–19
Uniglo, 469
United Parcel Service, 260, 496
URLs (Uniform Resource Locators), 127
US Airways, 58
U.S. Customs, 118
USA Today, 305
Usage opportunities, 467–469
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