Kalwani, Manohar U., 342
Kamakura, Wagner A., 341
Keller, Kevin Lane, 245, 383, 432, 433, 435–436, 437, 438, 439, 440
Kellogg, 502
Kendall Oil, 139
Kentucky Fried Chicken, 514
KFC, 514
Kindle, 419
Kleenex, 184
Klein, Naomi, 44
Klink, Richard R., 439
Knox, Steve, 219
Knutson, Brian, 305
Koehn, Nancy, 473
Krishnan, Shanker, 438
Krisnan, M.S., 353
Kumar, Piyush, 245
Kumar, V., 108