H & R Block, 82
Hamilton, Ryan, 439
Harley-Davidson, 250
Harrah’s, 281
Harry Potter film series, 19
Hastings, Reed, 373
HBO, 132
Heinz, 500
Herr, Paul M., 436
Heuristic, 46
Hewlett-Packard (HP), 308
High-image products, 506
High-quality corporate image association, 383
Hindustan Lever, 503
Hirshberg, Gary, 398
Hitachi, 127
Holak, Susan L., 429
Holbrook, Morris, 144
Holistic thinkers, 440
Home Shopping Network (HSN), 469
Honda, 433
Horsky, Dan, 353
Hulu, 15