Earned media, 211
Economic downturn, 26, 27
Economic profit, 347
Economies of scale, 486
Ego needs, 64
Emotional branding, 90–92
Emotional modifier, 68
Empirical generalizations, 226–227
Engaged customers, 94, 96, 396
Engagement, 93
Entertainment industries, 18–19
Entertainment licensing, 249
Entity theorists, 440
Environmentally concerned corporate image association, 385
Equalization price, 342
Equity Engine, 323–324
Erdem, Tülin, 342
Erickson, Gary, 151
ESPN, 214, 371
Essential Action, 44
Ethnography, 298
Event marketing and sponsorships, 211–216
choosing opportunities, 213
designing programs, 213
guidelines for, 213
measuring activities, 215–216
rationale for, 212–213
sponsored events, 254–255, 258–260
Eveready, 130
Everyday low pricing (EDLP), 169–171
Excitement, 92
Exemplars, 58, 336
Expected product level,
Experience economy/business, 153
Experience goods,
Experience providers, 154
Experiential marketing, 153–154
Experiential methods, 306–310
Exposure, 192
Extension equity, 421–422
Eye tracking, 312