Tachistoscopes (T-scopes), 312
Taco Bell, 168
Talbots, 469
Tangible assets, 344
Tangibles, 542
Tannenbaum, Stanley I., 152
Tansuhaj, P., 245
Tarnishment, 144
Tauber, Edward, 421
Tavassoli, Nader T., 510
Think marketing, 154
Thomson, Matthew, 434
358-degree media planning, 226
3M, 384
Time risk, 7
Timex, 457
T-Mobile, 336
Tobin’s Q, 353
Tommy Hilfiger, 470
TOMS Shoes, 387
Toscani, Oliverio, 134
Toy Story, 249
Tracking studies. See Brand tracking studies
Trade promotion, 208
Trademark appropriation, 144
Trademark control, 143
Trademark dilution, 144
Trademark implementation, 143
Trademark Law Revision Act (of 1988), 144
Trademark strategy, 143
Transferability, 116
Tremor, 219
Trout, Jack, 20
Trustworthiness, 543