Nakamoto, Kent, 246
National Biscuit, 34
National manufacturer brands, 34
Nationwide, 216
Nedungadi, Prakash, 315
Negatively correlated attributes/ benefits, 60
Nescafé, 301
Nestlé, 506
Net Promoter Score (NPS), 317
Netflix, 373
New attribute expansions, 245
New brand associations, 233
New Zealand Way (NZW) brand, 240
No Logo (Klein), 44
Nonattribute preference component, 342
Nonprofit organizations, 17
Nordstrom, 383
Nunes, Joseph C., 440