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Library of Congress Cataloging-in-Publication Data
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.—4th ed.
p. cm.
ISBN 978-0-13-266425-7 (hbk.)
1. Brand name products—Management. I. Title.
HD69.B7K45 2013
658.8'27—dc23
2012024141
10 9 8 7 6 5 4 3 2 1
ISBN 10: 0-13-266425-9
ISBN 13: 978-0-13-266425-7